Stores & Spaces (159)
Now even Dubai does discount
Thanks to its success, the planned expansion of Dubai’s only discount shopping mall has been met with interest from retailers.
Why it matters
Despite a warning of an oversupply of retail space from the Middle East Council of Shopping Centres, along with the tightening of consumer spending, the Dubai Outlet Mall has announced expansion plans. In a city where being the first individual to purchase the latest item at full price is actually a badge of honour worn proudly, what will this mean for the same retailers in other malls? Is this the start of a flood of budget stores invading Dubai?
You can now visit the first Heineken® Store. It’s a different style of shopping destination, with virtual games, interactive displays, a beer tap simulator challenge, and a large exhibition of Heineken® products to taste and buy. You can also customize your own bottle with “Your Heineken®” as well as get exclusive gifts and promotions.
Nestlé Dessert is a cooking chocolate product. To communicate the cooking possibilities of this product, Nestlé opened a pop-up store called: Around the dessert’s table for five days. The store offered free cooking lessons, dessert recipes and tasting. Reservation were made online on the latableadessert.fr website.