Stores & Spaces (159)
Now even Dubai does discount
Thanks to its success, the planned expansion of Dubai’s only discount shopping mall has been met with interest from retailers.
Why it matters
Despite a warning of an oversupply of retail space from the Middle East Council of Shopping Centres, along with the tightening of consumer spending, the Dubai Outlet Mall has announced expansion plans. In a city where being the first individual to purchase the latest item at full price is actually a badge of honour worn proudly, what will this mean for the same retailers in other malls? Is this the start of a flood of budget stores invading Dubai?
Brands can now add a tag to the commercials they broadcast on national French TV channel, Tf1. Depending on its colour, the tag means the brand either offers a discount, complementary information or is engaged in a sustainable development process. The consumer has to visit the dedicated website (tf1conso.fr) to find out more.
“Mission 39°” is a guerrilla marketing campaign by UniCredit to reinforce the message of its last advertising campaign named “Life is made of ups and downs. We’ll be there in any case”. The campaign consists of three young teams wandering through the transit system and giving people fresh towels and portable ventilators during the hottest days of the Milanese summer.