DraftFcb

Stores & Spaces (159)

Now even Dubai does discount

Now even Dubai does discount

Thanks to its success, the planned expansion of Dubai’s only discount shopping mall has been met with interest from retailers.

Why it matters

Despite a warning of an oversupply of retail space from the Middle East Council of Shopping Centres, along with the tightening of consumer spending, the Dubai Outlet Mall has announced expansion plans.  In a city where being the first individual to purchase the latest item at full price is actually a badge of honour worn proudly, what will this mean for the same retailers in other malls? Is this the start of a flood of budget stores invading Dubai?  

Fear
United Arab Emirates
Stores & Spaces
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Let your customers walk on water

This is a “haptic” floor tiling system that has a “deformable plate suspended on a platform”, which means when a user steps on the plate they can get different tactile sensations as if they are stepping on different surfaces. There is even top-down projection and speakers to use the visual and audio feedback. This means you get the crunch of snow and the rustle of leaves.

Enhancement
Stores & Spaces
United Kingdom
 
3D advertising

“Imagination building” uses an innovative 3D projection technology. The live outdoor 3D projection event, was executed by Imagination on behalf of the Vienna Tourist Board in London to attract new holiday makers to the city.

Austria
Experience
Stores & Spaces