Stores & Spaces (159)
Now even Dubai does discount
Thanks to its success, the planned expansion of Dubai’s only discount shopping mall has been met with interest from retailers.
Why it matters
Despite a warning of an oversupply of retail space from the Middle East Council of Shopping Centres, along with the tightening of consumer spending, the Dubai Outlet Mall has announced expansion plans. In a city where being the first individual to purchase the latest item at full price is actually a badge of honour worn proudly, what will this mean for the same retailers in other malls? Is this the start of a flood of budget stores invading Dubai?
Virtual pop-up stores that come from nowhere and soon disappear are the latest craze in online shopping. They redefine the concept of exclusive by offering items for a limited time on a site that only those “in the know” will ever find. Designer Rachel Roy recently teamed up with pop-star Estelle for a jewelry line that was sold on the designer’s Facebook page for 3 days only. These digital pop-up stores are becoming increasingly popular with the younger, tech savvy generations.
The shopping mall Quais d’Ivry, located in the Parisian region, published a comic book available on the mall’s Facebook page and distributed in paper format during special events. The story takes place in the mall where a superhero named Wadé fights criminals.