Stores & Spaces (159)
Now even Dubai does discount
Thanks to its success, the planned expansion of Dubai’s only discount shopping mall has been met with interest from retailers.
Why it matters
Despite a warning of an oversupply of retail space from the Middle East Council of Shopping Centres, along with the tightening of consumer spending, the Dubai Outlet Mall has announced expansion plans. In a city where being the first individual to purchase the latest item at full price is actually a badge of honour worn proudly, what will this mean for the same retailers in other malls? Is this the start of a flood of budget stores invading Dubai?
Budget supermarket Hofer has collaborated with Viennese fashion designer Nhut La Hong to produce ‘line eight’, an exclusive fashion line which will sit along-side its discount grocery offering. The range consists of 24 pieces all retailing at less than 100 euros.
Who said posters had to be flat? At least one designer is breaking out of the 2-D mould with posters that don’t just give information, but let viewers play with the content.