Stores & Spaces (159)
Now even Dubai does discount
Thanks to its success, the planned expansion of Dubai’s only discount shopping mall has been met with interest from retailers.
Why it matters
Despite a warning of an oversupply of retail space from the Middle East Council of Shopping Centres, along with the tightening of consumer spending, the Dubai Outlet Mall has announced expansion plans. In a city where being the first individual to purchase the latest item at full price is actually a badge of honour worn proudly, what will this mean for the same retailers in other malls? Is this the start of a flood of budget stores invading Dubai?
Recently McDonald's diversified its restaurants with McCafe and now Burger King in Spain has extended its range by launching the new "Dessert Bar“ fast food outlets in Benidorm and London.
Adidas is premiering a touch-screen storefront window that allows passers-by to shop without entering. The window displays real-size products and allows the shopper to drop the wanted items into a virtual shopping bag that will appear on their phone. The shopper only has to visit a URL through their smartphone and type a PIN once for the phone to stay synched with the window. It is also possible to save products for immediate purchase and share them with friends through social media or email.