No water shower
A 22-year-old South African developed a gel said to kill 99.9% of bacteria and can be applied directly on the skin as if it were a regular moisturizer. DryBath is the world’s first shower gel that doesn’t require water. For every sachet purchased by its corporate clients, DryBath will offer a free or subsidised sachet to its global charity partners.
Why it matters
Ludwick Marishane had the idea for a DryBath when a friend suggested the idea of having a product that didn’t require him to bathe. The use of the product goes beyond being slightly lazy; airlines, military and people who don’t have easy access to water have seen the benefits of this product. This brings us back to the source of innovation: the best ideas often come from the need for something useful. Are we looking for good ideas in the right place?
This service offers sleep pods in multiple lengths of time to professionals in need of a bit of rest to help them perform and feel better.
The Department of Health of Chile launched a new breast cancer prevention campaign named “Por amor a las tetas” (For the love of boobs).
The idea’s originality isn’t based on the campaign’s name; it’s on its target. The online and TV campaigns are targeted to men, not women – the usual target. Using the claim “if we like them so much we have to take care of them”, the idea is to make men aware of breast cancer and ultimately encourage their other halves to do preventative tests.