No water shower
A 22-year-old South African developed a gel said to kill 99.9% of bacteria and can be applied directly on the skin as if it were a regular moisturizer. DryBath is the world’s first shower gel that doesn’t require water. For every sachet purchased by its corporate clients, DryBath will offer a free or subsidised sachet to its global charity partners.
Why it matters
Ludwick Marishane had the idea for a DryBath when a friend suggested the idea of having a product that didn’t require him to bathe. The use of the product goes beyond being slightly lazy; airlines, military and people who don’t have easy access to water have seen the benefits of this product. This brings us back to the source of innovation: the best ideas often come from the need for something useful. Are we looking for good ideas in the right place?
The Red Cross in Singapore and more than 12,000 professionally trained people who can give first aid now use the iPhone app “Rapid Rescue”. In case of an emergency, users can activate the app and an alarm is sent to first aid givers within a range of 2km. Directions on a map are also provided.
To promote its new condom range “Performax Intense Mutual Climax” helping couples to get in sync, the brand Durex launched a new advert showing vinyl records and turntables representing men and women. Each turntable plays a song and when the two songs are synchronized, the viewer discovers the famous Marvin Gaye’s classic hit “Let’s get it on”. The brand developed a Facebook app where a team of players has to slow down or speed up songs to be in sync.