No water shower
A 22-year-old South African developed a gel said to kill 99.9% of bacteria and can be applied directly on the skin as if it were a regular moisturizer. DryBath is the world’s first shower gel that doesn’t require water. For every sachet purchased by its corporate clients, DryBath will offer a free or subsidised sachet to its global charity partners.
Why it matters
Ludwick Marishane had the idea for a DryBath when a friend suggested the idea of having a product that didn’t require him to bathe. The use of the product goes beyond being slightly lazy; airlines, military and people who don’t have easy access to water have seen the benefits of this product. This brings us back to the source of innovation: the best ideas often come from the need for something useful. Are we looking for good ideas in the right place?
Beauty consultants hired by the California Milk Processor Board took over Macy’s beauty counters as part of a "Beauty by Milk" campaign, sponsored by "Got milk?" and its Spanish-language counterpart, "Toma leche." The consultants gave tips on how to keep your skin, hair and nails healthy, and served milk-based drinks to customers.
Following on the heels of WebMd and other medical diagnosis websites, patients are now turning to the internet to look for answers about which type of surgery or cosmetic procedure is right for them; and are now finding it easier to go online for advice from real physicians. The patients describe their issue, fill out a brief medical history, and upload pictures of the area they want treated. Within 24 hours, they receive a response from a local surgeon offering their suggestion and what it will cost. Then, at the patient’s leisure, they respond and set up a face-to-face appointment. Each online consultation costs $50; when an appointment has been agreed, the site allows both parties to swap contact information.