Stores & Spaces (159)
The next chapter in fashion retail
STORY started as a startup fashion retail store and has now become a permanent pop-up shop: same location, but new retail layout every 4-6 weeks. Each month is a new “chapter”, such as COLOR, with an art-gallery installation feel, the point of view of a fashion magazine, and sells items like a small boutique.
Why it matters
The retail landscape is in flux due to a tension between bricks-and-mortar and online stores, and retail spaces need to become more than just a transaction-based consumer experience. Many stores will rotate merchandise to keep it fresh, but STORY has tapped into a retail experience that transcends the clothing for sale. They sell a fashion trend, not just articles of clothing and accessories, that is gone as quickly as it comes in. Can this transcend fashion retail and become a viable retail model to save bricks-and-mortar? How can you tell a new story through the store experience with your product or service?
Avocado Store is the online home of good goods in Germany, from food to furniture. Producers and customers rate the products according to nine environmental criteria including carbon footprint, fair trade, recycle-able and locality.
You can now visit the first Heineken® Store. It’s a different style of shopping destination, with virtual games, interactive displays, a beer tap simulator challenge, and a large exhibition of Heineken® products to taste and buy. You can also customize your own bottle with “Your Heineken®” as well as get exclusive gifts and promotions.