Stores & Spaces (159)
The next chapter in fashion retail
STORY started as a startup fashion retail store and has now become a permanent pop-up shop: same location, but new retail layout every 4-6 weeks. Each month is a new “chapter”, such as COLOR, with an art-gallery installation feel, the point of view of a fashion magazine, and sells items like a small boutique.
Why it matters
The retail landscape is in flux due to a tension between bricks-and-mortar and online stores, and retail spaces need to become more than just a transaction-based consumer experience. Many stores will rotate merchandise to keep it fresh, but STORY has tapped into a retail experience that transcends the clothing for sale. They sell a fashion trend, not just articles of clothing and accessories, that is gone as quickly as it comes in. Can this transcend fashion retail and become a viable retail model to save bricks-and-mortar? How can you tell a new story through the store experience with your product or service?
A street in Lisbon's historic centre now features QR codes on its cobblestone pavement. When you read the code with a smartphone, you hear the sound of the tools that shaped the street before accessing information about tourist and commercial spots in the neighbourhood.
Shopkick is a location-based app that dispenses ‘kickbucks,’ or reward points for desired in-store actions. Utilising low-cost inaudible signals (vs. standard mobile GPS technology) the app serves up relevant offers as shoppers move from outside the store, to certain aisles – even inside dressing rooms.