Stores & Spaces (159)
The next chapter in fashion retail
STORY started as a startup fashion retail store and has now become a permanent pop-up shop: same location, but new retail layout every 4-6 weeks. Each month is a new “chapter”, such as COLOR, with an art-gallery installation feel, the point of view of a fashion magazine, and sells items like a small boutique.
Why it matters
The retail landscape is in flux due to a tension between bricks-and-mortar and online stores, and retail spaces need to become more than just a transaction-based consumer experience. Many stores will rotate merchandise to keep it fresh, but STORY has tapped into a retail experience that transcends the clothing for sale. They sell a fashion trend, not just articles of clothing and accessories, that is gone as quickly as it comes in. Can this transcend fashion retail and become a viable retail model to save bricks-and-mortar? How can you tell a new story through the store experience with your product or service?
There’s been a design trend in the last decade that focused on open space offices. Even though it is seen to encourage communication between employees, a recent user study has also highlighted that it may be harder for workers to focus. An inventor designed and created a device named ‘Efi’. It consists of a connected space divider which enables office employees to isolate themselves when they need to concentrate. Lowering down the ring enables them to isolate from physical noise (visual and phonic) but also from digital noise by filtering data receipt (e-mails, phone calls, instant messages, etc.). Efi's system is made up of two elements : an online service where the employee will define his data filtering parameters and an adjustable space divider which works as a tangible interface with the online service.
The hairdressing chain Jacques Dessange has opened a new concept salon in Paris which is fully equipped with the latest technology. Customers can therefore watch DVDs on mini plasma screens incorporated into mirrors or listen to their CDs played in privates boxes.