Stores & Spaces (159)
The next chapter in fashion retail
STORY started as a startup fashion retail store and has now become a permanent pop-up shop: same location, but new retail layout every 4-6 weeks. Each month is a new “chapter”, such as COLOR, with an art-gallery installation feel, the point of view of a fashion magazine, and sells items like a small boutique.
Why it matters
The retail landscape is in flux due to a tension between bricks-and-mortar and online stores, and retail spaces need to become more than just a transaction-based consumer experience. Many stores will rotate merchandise to keep it fresh, but STORY has tapped into a retail experience that transcends the clothing for sale. They sell a fashion trend, not just articles of clothing and accessories, that is gone as quickly as it comes in. Can this transcend fashion retail and become a viable retail model to save bricks-and-mortar? How can you tell a new story through the store experience with your product or service?
The ‘U9’ is not a new underground line in the German city of Weimar. It’s rather a combination of a fitness studios and sports bars. Clients can pump weights in a train station environment or have a cup of coffee while watching sports in a nostalgic train-themed surrounding.
Unpackaged is a new concept in grocery shopping that takes on the challenge of unnecessary food packaging. Customers bring their own containers to fill with organic whole foods, dried fruit, nuts and seeds, herbs and spices – even refillable oils, vinegars and wines. If it’s high on quality and low on waste, you’re likely to find it at Unpackaged.