Stores & Spaces (159)
The next chapter in fashion retail
STORY started as a startup fashion retail store and has now become a permanent pop-up shop: same location, but new retail layout every 4-6 weeks. Each month is a new “chapter”, such as COLOR, with an art-gallery installation feel, the point of view of a fashion magazine, and sells items like a small boutique.
Why it matters
The retail landscape is in flux due to a tension between bricks-and-mortar and online stores, and retail spaces need to become more than just a transaction-based consumer experience. Many stores will rotate merchandise to keep it fresh, but STORY has tapped into a retail experience that transcends the clothing for sale. They sell a fashion trend, not just articles of clothing and accessories, that is gone as quickly as it comes in. Can this transcend fashion retail and become a viable retail model to save bricks-and-mortar? How can you tell a new story through the store experience with your product or service?
‘Baubotanik’ is a botanical architecture office in Germany that creates buildings and objects such as pavilions or animal watching platforms. Baubotanik’s unusual approach is that they organically grow buildings by mending artificial components e.g. steel with living plants or trees.
The SkyFlash system enables huge buildings to become a giant, scrolling ad space. Every window contains a powerful and wireless SkyFlash LED and all LEDs are controlled by just one computer.