Stores & Spaces (159)
The next chapter in fashion retail
STORY started as a startup fashion retail store and has now become a permanent pop-up shop: same location, but new retail layout every 4-6 weeks. Each month is a new “chapter”, such as COLOR, with an art-gallery installation feel, the point of view of a fashion magazine, and sells items like a small boutique.
Why it matters
The retail landscape is in flux due to a tension between bricks-and-mortar and online stores, and retail spaces need to become more than just a transaction-based consumer experience. Many stores will rotate merchandise to keep it fresh, but STORY has tapped into a retail experience that transcends the clothing for sale. They sell a fashion trend, not just articles of clothing and accessories, that is gone as quickly as it comes in. Can this transcend fashion retail and become a viable retail model to save bricks-and-mortar? How can you tell a new story through the store experience with your product or service?
A small retailer in Singapore offers its customers to define which products should be sold in his shop. Pictures and descriptions of the products are listed on Facebook and on the online shop. The more often a product is liked, the more frequently it gets listed in the shop.
The worldwide manufacturer of Self-Adhesive System Solutions, Tesa launched a campaign in Lisbon, sponsoring the covering of about one hundred holes and damaged pavement in some of the main streets of the Portuguese capital. The brand painted its logo and ‘pavement repaired’ on the improved areas.