Stores & Spaces (159)
The next chapter in fashion retail
STORY started as a startup fashion retail store and has now become a permanent pop-up shop: same location, but new retail layout every 4-6 weeks. Each month is a new “chapter”, such as COLOR, with an art-gallery installation feel, the point of view of a fashion magazine, and sells items like a small boutique.
Why it matters
The retail landscape is in flux due to a tension between bricks-and-mortar and online stores, and retail spaces need to become more than just a transaction-based consumer experience. Many stores will rotate merchandise to keep it fresh, but STORY has tapped into a retail experience that transcends the clothing for sale. They sell a fashion trend, not just articles of clothing and accessories, that is gone as quickly as it comes in. Can this transcend fashion retail and become a viable retail model to save bricks-and-mortar? How can you tell a new story through the store experience with your product or service?
Metro Cash & Carry store has two floors a Metro shop on the first floor and a garage on the second for people who live close to the Metro store and ready to pay for guarded garage space. There is a lack of places for garages in Moscow, it’s a huge social problem and government gives land for garages more readily than for private shops.
A brand store for a major Dutch beer brand (Bavaria) where consumers can not only buy the latest new beer, but where they can also experience it in a setting that is identical to the TV commercial featuring Mickey Rourke.