Stores & Spaces (159)
The next chapter in fashion retail
STORY started as a startup fashion retail store and has now become a permanent pop-up shop: same location, but new retail layout every 4-6 weeks. Each month is a new “chapter”, such as COLOR, with an art-gallery installation feel, the point of view of a fashion magazine, and sells items like a small boutique.
Why it matters
The retail landscape is in flux due to a tension between bricks-and-mortar and online stores, and retail spaces need to become more than just a transaction-based consumer experience. Many stores will rotate merchandise to keep it fresh, but STORY has tapped into a retail experience that transcends the clothing for sale. They sell a fashion trend, not just articles of clothing and accessories, that is gone as quickly as it comes in. Can this transcend fashion retail and become a viable retail model to save bricks-and-mortar? How can you tell a new story through the store experience with your product or service?
“Openaire“ is a hybrid of a laptop case, work surface and chair. The system consists of a semi-rigid protective sleeve designed as an ergonomic laptop work surface and a protective shell that also functions as a comfortable seat, which can be easily folded away into to a carrying case.
Bus stops are to be transformed into works of art in a London-wide design project. Digital artist Alfie Dennen has designed a computer programme to create images for the tops of bus shelters after being inspired by attempts to beautify the roofs on his local route. Dennen says he wants to provide a canvas to allow Londoners and communities to tell their stories to thousands of passengers every day.