Stores & Spaces (159)
The next chapter in fashion retail
STORY started as a startup fashion retail store and has now become a permanent pop-up shop: same location, but new retail layout every 4-6 weeks. Each month is a new “chapter”, such as COLOR, with an art-gallery installation feel, the point of view of a fashion magazine, and sells items like a small boutique.
Why it matters
The retail landscape is in flux due to a tension between bricks-and-mortar and online stores, and retail spaces need to become more than just a transaction-based consumer experience. Many stores will rotate merchandise to keep it fresh, but STORY has tapped into a retail experience that transcends the clothing for sale. They sell a fashion trend, not just articles of clothing and accessories, that is gone as quickly as it comes in. Can this transcend fashion retail and become a viable retail model to save bricks-and-mortar? How can you tell a new story through the store experience with your product or service?
‘DAVE’ is a ‘Definitively Affordable Virtual Environment’ used for gaming in which you can view objects in a 3D environment, so you can move around to get a complete view. Inside DAVE your position is monitored so even collisions can be physically perceived.
Art-o-marts, old cigarette machines that dispense mini-art, are popping up in over 90 locations across 10 countries. The local art varies from shocking to mainstream, but the sentiment is the same: (1) Put in a pre-paid token, (2) Get a one-of-a-kind mini art piece, (3) The proceeds go to charity.