DraftFcb

Media & Entertainment (173)

News with your brews

News with your brews

Gulf News has teamed up with Tim Hortons to bring coffee lovers morning news when ordering their beverage. Headlines from Gulf News' Twitter feed are printed on the sleeves of coffee cups, keeping everyone up-to-date every hour.

Why it matters

Coffee and morning news often go hand in hand. This innovative approach by Gulf News definitely manages to crawl its way into this morning ritual. Will it inspire other traditional mediums to consider unconventional ways to grab their audience’s attention?

Connectivity
Enhancement
Media & Entertainment
United Arab Emirates
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

From city to virtual library

In the context of a well-know German literature award, the city of Klagenfurt was converted into a virtual library featuring great pieces of literature. Seventy QR code stickers were placed all over the city. Passers-by could then scan the code to download full eBooks to their smartphones.
 

Connectivity
Germany
Instant Gratification
Media & Entertainment
 
Musical jewellery

Michiel Cornelissens designed the “Pod à porter”, a jewellery-like iPod shuffle accessory. The ultra-light neckband is the “easiest way to wear music - even if you’re not wearing much” and promises no more wire-tangling of your earphones.

Austria
Connectivity
Media & Entertainment