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News with your brews

News with your brews

Gulf News has teamed up with Tim Hortons to bring coffee lovers morning news when ordering their beverage. Headlines from Gulf News' Twitter feed are printed on the sleeves of coffee cups, keeping everyone up-to-date every hour.

Why it matters

Coffee and morning news often go hand in hand. This innovative approach by Gulf News definitely manages to crawl its way into this morning ritual. Will it inspire other traditional mediums to consider unconventional ways to grab their audience’s attention?

Connectivity
Enhancement
Media & Entertainment
United Arab Emirates
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