Media & Entertainment (173)
News with your brews
Gulf News has teamed up with Tim Hortons to bring coffee lovers morning news when ordering their beverage. Headlines from Gulf News' Twitter feed are printed on the sleeves of coffee cups, keeping everyone up-to-date every hour.
Why it matters
Coffee and morning news often go hand in hand. This innovative approach by Gulf News definitely manages to crawl its way into this morning ritual. Will it inspire other traditional mediums to consider unconventional ways to grab their audience’s attention?
Special radio frequency identification (RFID) cards are being given to visitors of London’s Natural History Museum which enable them to collect highlights of their visit, along with bonus features to explore later online. The visitor registers their ‘Natureplus’ RFID card online and the saved items then appear on their personal homepage.
A Vida é Bela (Life is Beautiful) have launched an ‘Experience Guide’, featuring more than 1000 experiences in Portugal, Spain and Brazil. The guide offers experiences as diverse as parachuting, space travel, Formula One driving and whale watching.