DraftFcb

Media & Entertainment (173)

News with your brews

News with your brews

Gulf News has teamed up with Tim Hortons to bring coffee lovers morning news when ordering their beverage. Headlines from Gulf News' Twitter feed are printed on the sleeves of coffee cups, keeping everyone up-to-date every hour.

Why it matters

Coffee and morning news often go hand in hand. This innovative approach by Gulf News definitely manages to crawl its way into this morning ritual. Will it inspire other traditional mediums to consider unconventional ways to grab their audience’s attention?

Connectivity
Enhancement
Media & Entertainment
United Arab Emirates
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Shoot. Sync. Share

Samsung launched the SH100, a digital camera that allows users to wirelessly upload photos to social networks, your online library or to an email after adding tags and comments. You can automatically back up your photos onto your PC or send them wirelessly to view on your TV.  It’s compatible with your mobile phone, allowing you to use your phone as a remote control to organise your camera content and as a remote viewfinder.

Connectivity
Spain
Media & Entertainment
 
Making the iPad accessible for visually impaired users

The iSense is an iPad screen cover that converts text, apps and physical shapes into braille thanks to light-sensitive material.

Connectivity
Enhancement
Media & Entertainment
United States