Media & Entertainment (173)
News with your brews
Gulf News has teamed up with Tim Hortons to bring coffee lovers morning news when ordering their beverage. Headlines from Gulf News' Twitter feed are printed on the sleeves of coffee cups, keeping everyone up-to-date every hour.
Why it matters
Coffee and morning news often go hand in hand. This innovative approach by Gulf News definitely manages to crawl its way into this morning ritual. Will it inspire other traditional mediums to consider unconventional ways to grab their audience’s attention?
Ingress is Google's first full-fledged video game. Once the app is installed, players are attributed to one of two teams. Then, using Google Maps, the game displays the location of imaginary portals. When a player gets to one, they can strengthen its defences if it already belongs to their team or hack it to get control over it.
This disruptive tactic pulls the conversation back to the producer (artist) by allowing consumers (listeners) to participate through user generated content. Eskup is an interactive area on El Pais’ newspaper site that allows journalists, readers and experts to debate, share and learn about topics of interest. You can ask the experts questions or write your own replies. It is linked to your social media networks and constantly updates them with new advice and opinion.