Media & Entertainment (173)
News with your brews
Gulf News has teamed up with Tim Hortons to bring coffee lovers morning news when ordering their beverage. Headlines from Gulf News' Twitter feed are printed on the sleeves of coffee cups, keeping everyone up-to-date every hour.
Why it matters
Coffee and morning news often go hand in hand. This innovative approach by Gulf News definitely manages to crawl its way into this morning ritual. Will it inspire other traditional mediums to consider unconventional ways to grab their audience’s attention?
Fora da Box (Outside the Box) is an advertising comedy show created by Portuguese Telecom (PT). The 30-minute episodes are transmitted on MEO, a cable TV channel owned by PT. The short versions of the episodes are broadcast on every channel (cable and national TV). The cast is led by a famous group of comedians and shows the everyday lives of people working in the MEO offices. PT has built a 1600 square meter studio, created 11 scenarios and has a team of 60 professionals working on this advertising production.
TIFA (Italian translation of “to support”) is the first virtual football championship played on Facebook. It was developed by Sky Sport Italia to promote their sports channel. Every weekend the real Italian championship matches are mimicked on TIFA with the results decided by the Facebook players. Each supporter can add a point to his team and cheer against another to subtract a point from them. For the launch of the game Sky created a special billboard in the centre of Milan that showed the on-going results of the virtual TIFA match between Inter and AC Milan.