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Media & Entertainment (173)

News with your brews

News with your brews

Gulf News has teamed up with Tim Hortons to bring coffee lovers morning news when ordering their beverage. Headlines from Gulf News' Twitter feed are printed on the sleeves of coffee cups, keeping everyone up-to-date every hour.

Why it matters

Coffee and morning news often go hand in hand. This innovative approach by Gulf News definitely manages to crawl its way into this morning ritual. Will it inspire other traditional mediums to consider unconventional ways to grab their audience’s attention?

Connectivity
Enhancement
Media & Entertainment
United Arab Emirates
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The people's news

Italian TV network TG1 Rai has launched a News channel called ‘Il TG1 sei tu’ (which translates as ‘the TG1 is you’). All news on the channel is user- generated and viewers are encouraged not just to watch but to participate by sharing their stories, suggestions, ideas and commentary on current affairs.

Significance
Italy
Media & Entertainment
 
Magazines try to sparkle with solar-power

The magazine TV-Movie recently published a limited edition issue with a built-in solar powered led light. By pressing a button, Jack Sparrow’s jewellery shines with energy previously stored by the solar cells on the magazine cover.

Create
Experience
Germany
Media & Entertainment