Media & Entertainment (173)
News with your brews
Gulf News has teamed up with Tim Hortons to bring coffee lovers morning news when ordering their beverage. Headlines from Gulf News' Twitter feed are printed on the sleeves of coffee cups, keeping everyone up-to-date every hour.
Why it matters
Coffee and morning news often go hand in hand. This innovative approach by Gulf News definitely manages to crawl its way into this morning ritual. Will it inspire other traditional mediums to consider unconventional ways to grab their audience’s attention?
Nintendo’s Wii game console is leaving the living room, and so are the folks who now spend their time at ‘Play Berlin‘. The bowling hall-like venue is Germany’s first (unofficial) Wii lounge, where people meet up, play Wii games and have a drink. Special weekly events such as ladies’ nights or the weekly championship attract a playful crowd.
Nintendo has built a series of Wii Fit Lounges across various German cities in order to demonstrate the personal training capabilities of the interactive console game. In order to drive consumers to experience the console in the comfort of the luxury lounges, Nintendo sent out personalised invitations to women.