Media & Entertainment (173)
News with your brews
Gulf News has teamed up with Tim Hortons to bring coffee lovers morning news when ordering their beverage. Headlines from Gulf News' Twitter feed are printed on the sleeves of coffee cups, keeping everyone up-to-date every hour.
Why it matters
Coffee and morning news often go hand in hand. This innovative approach by Gulf News definitely manages to crawl its way into this morning ritual. Will it inspire other traditional mediums to consider unconventional ways to grab their audience’s attention?
The Netherlands Metropole Orchestra used Twitter to raise awareness of the fact that its subsidies and existence were under threat by inviting Twitter users to use their ‘Tweetphony’, a symphony of tweets.
The campaign site featured a digital piano interface that allowed participants to compose their own music and listen to others. They could then tweet it, turning the musical notes into the letters associated with the key. The orchestra will pick the most interesting tweets and play a special live concert. Short videos of the orchestra playing the tweets will also be posted on YouTube and a live stream will be broadcast.
The choice is yours. For the first time in the history of the FIFA World Cup, the Man of the Match award for each game is chosen by the fans. This shift in power from companies and organisations to the consumer is becoming more and more prominent around the world.