Media & Entertainment (173)
News with your brews
Gulf News has teamed up with Tim Hortons to bring coffee lovers morning news when ordering their beverage. Headlines from Gulf News' Twitter feed are printed on the sleeves of coffee cups, keeping everyone up-to-date every hour.
Why it matters
Coffee and morning news often go hand in hand. This innovative approach by Gulf News definitely manages to crawl its way into this morning ritual. Will it inspire other traditional mediums to consider unconventional ways to grab their audience’s attention?
The French drink brand Perrier has created YouTube commercials that evolve with the number of views. The videos show a night club scene: as the video is shared and views increase, the club gets more packed and the ambience more intense. In the end, only Perrier can refresh the dancers.
If you download a plug-in from goozzy.com for your Mozilla internet browser, you can leave ‘sticky notes’ on any website. Readable only by others who have installed goozzy on their computer, goozzy users communicate through these stickers with other internet users unable to see their conversations.