Stores & Spaces (159)
Nescafe brings music to commuter’s ears
NES Sound Machine is a device created by Nescafe that has been installed in a Paris train station in order to target a younger audience. The interactive device plays a music sequence and passers-by can try to reproduce it on a tactile screen to win a free beverage.
Why it matters
People are surrounded by ads and brand messages in traditional formats. Sometimes the best way for a brand to get a message across to its audience is to surprise them with a playful device that requires a customer interaction. How and where can brands spread a message to catch people’s attention in a different way?
As part of London High Street Fashion week, eight girls from Storm modelling agency paraded along the Central Line in the first ever pop-up fashion show to take place on the Undergound. The models walked through each carriage promoting clothes from the autumn collections of Selfridges, John Lewis, House of Fraser, Debenhams, Next, River Island, Marks & Spencer and Uniqlo.
“Chair Sharing” by Snark is an evolution of the basic bike sharing service where bikes can also be used as a chairs. This service lets people stop and stand in places across the city where you normally wouldn’t be able to do so.