Stores & Spaces (159)
Nescafe brings music to commuter’s ears
NES Sound Machine is a device created by Nescafe that has been installed in a Paris train station in order to target a younger audience. The interactive device plays a music sequence and passers-by can try to reproduce it on a tactile screen to win a free beverage.
Why it matters
People are surrounded by ads and brand messages in traditional formats. Sometimes the best way for a brand to get a message across to its audience is to surprise them with a playful device that requires a customer interaction. How and where can brands spread a message to catch people’s attention in a different way?
A new hotel in Berlin will charge individual prices for their guests, depending on the energy and water consumption of each guest. Furthermore, each guest is able to decrease their costs by generating energy through a workout at the gym.
A street in Lisbon's historic centre now features QR codes on its cobblestone pavement. When you read the code with a smartphone, you hear the sound of the tools that shaped the street before accessing information about tourist and commercial spots in the neighbourhood.