Stores & Spaces (159)
Nescafe brings music to commuter’s ears
NES Sound Machine is a device created by Nescafe that has been installed in a Paris train station in order to target a younger audience. The interactive device plays a music sequence and passers-by can try to reproduce it on a tactile screen to win a free beverage.
Why it matters
People are surrounded by ads and brand messages in traditional formats. Sometimes the best way for a brand to get a message across to its audience is to surprise them with a playful device that requires a customer interaction. How and where can brands spread a message to catch people’s attention in a different way?
After more than 50 years of selling furniture, Ikea's contribution to home furnishings is being celebrated by a Swedish contemporary art museum. The Liljevalchs Konsthall in Stockholm is holding an exhibition showcasing some of the products Ikea has sold since the early 1950s.
Thanks to its success, the planned expansion of Dubai’s only discount shopping mall has been met with interest from retailers.