Stores & Spaces (159)
Nescafe brings music to commuter’s ears
NES Sound Machine is a device created by Nescafe that has been installed in a Paris train station in order to target a younger audience. The interactive device plays a music sequence and passers-by can try to reproduce it on a tactile screen to win a free beverage.
Why it matters
People are surrounded by ads and brand messages in traditional formats. Sometimes the best way for a brand to get a message across to its audience is to surprise them with a playful device that requires a customer interaction. How and where can brands spread a message to catch people’s attention in a different way?
Schweppes turned a geyser in Oeiras - near Lisbon - into a soda bottle. The original installation serves two purposes: to advertise the brand and also to allow for the maintenance and clean-up of the geyser over a 12 month period.
Discount retailer Aldi has set up three Hofer-branded petrol stations in Salzburg to sell discounted fuel. Managed by Free Energy, the retailer initially plans to expand its petrol offering to other locations in Austria and later roll out their discounted fuel offering across Europe.