Stores & Spaces (159)
Nescafe brings music to commuter’s ears
NES Sound Machine is a device created by Nescafe that has been installed in a Paris train station in order to target a younger audience. The interactive device plays a music sequence and passers-by can try to reproduce it on a tactile screen to win a free beverage.
Why it matters
People are surrounded by ads and brand messages in traditional formats. Sometimes the best way for a brand to get a message across to its audience is to surprise them with a playful device that requires a customer interaction. How and where can brands spread a message to catch people’s attention in a different way?
A small retailer in Singapore offers its customers to define which products should be sold in his shop. Pictures and descriptions of the products are listed on Facebook and on the online shop. The more often a product is liked, the more frequently it gets listed in the shop.
Renova and Mar Shopping Center have created three different environments for their public toilet spaces, where scent and colour constantly change.