Stores & Spaces (159)
Nescafe brings music to commuter’s ears
NES Sound Machine is a device created by Nescafe that has been installed in a Paris train station in order to target a younger audience. The interactive device plays a music sequence and passers-by can try to reproduce it on a tactile screen to win a free beverage.
Why it matters
People are surrounded by ads and brand messages in traditional formats. Sometimes the best way for a brand to get a message across to its audience is to surprise them with a playful device that requires a customer interaction. How and where can brands spread a message to catch people’s attention in a different way?
‘The Walk’ is a beachfront shopping promenade located over 1.75 km of Dubai’s Jumeirah seashore. It has recently become home to 350 premium retailers such as Saks Fifth Avenue and over 40 restaurants, all wanting to become part of Dubai’s first outdoor shopping experience.
Bus stops are to be transformed into works of art in a London-wide design project. Digital artist Alfie Dennen has designed a computer programme to create images for the tops of bus shelters after being inspired by attempts to beautify the roofs on his local route. Dennen says he wants to provide a canvas to allow Londoners and communities to tell their stories to thousands of passengers every day.