Stores & Spaces (159)
Nescafe brings music to commuter’s ears
NES Sound Machine is a device created by Nescafe that has been installed in a Paris train station in order to target a younger audience. The interactive device plays a music sequence and passers-by can try to reproduce it on a tactile screen to win a free beverage.
Why it matters
People are surrounded by ads and brand messages in traditional formats. Sometimes the best way for a brand to get a message across to its audience is to surprise them with a playful device that requires a customer interaction. How and where can brands spread a message to catch people’s attention in a different way?
Budget supermarket Hofer has collaborated with Viennese fashion designer Nhut La Hong to produce ‘line eight’, an exclusive fashion line which will sit along-side its discount grocery offering. The range consists of 24 pieces all retailing at less than 100 euros.
Tesco supermarket is giving customers the option to dump unwanted packaging at the tills. By monitoring what is commonly left it says it can make appropriate changes to the way goods are packaged.