Stores & Spaces (159)
Nescafe brings music to commuter’s ears
NES Sound Machine is a device created by Nescafe that has been installed in a Paris train station in order to target a younger audience. The interactive device plays a music sequence and passers-by can try to reproduce it on a tactile screen to win a free beverage.
Why it matters
People are surrounded by ads and brand messages in traditional formats. Sometimes the best way for a brand to get a message across to its audience is to surprise them with a playful device that requires a customer interaction. How and where can brands spread a message to catch people’s attention in a different way?
The Dutch auto association (ANWB) will be touring around the autoroute de soleil (the main transport route) and at rest stops this summer. It will be a mobile service providing assistance like tire checks and traffic updates but also selling items like sun block and their own maps and travel guides.
Starbucks collaborated with design studio Nendo to put up a new concept coffee shop store called ‘Starbucks Espresso Journey’ in Tokyo. Not only is the shop made out of shipping containers, the coffee ordering process is quite unique. Before customers arrive to the counter, they must choose a book on a wall that talks about the coffee they’d like to drink.