Stores & Spaces (159)
Nescafe brings music to commuter’s ears
NES Sound Machine is a device created by Nescafe that has been installed in a Paris train station in order to target a younger audience. The interactive device plays a music sequence and passers-by can try to reproduce it on a tactile screen to win a free beverage.
Why it matters
People are surrounded by ads and brand messages in traditional formats. Sometimes the best way for a brand to get a message across to its audience is to surprise them with a playful device that requires a customer interaction. How and where can brands spread a message to catch people’s attention in a different way?
“Openaire“ is a hybrid of a laptop case, work surface and chair. The system consists of a semi-rigid protective sleeve designed as an ergonomic laptop work surface and a protective shell that also functions as a comfortable seat, which can be easily folded away into to a carrying case.
Kunstmatrix is an internet portal and a piece of software which allows its users to design virtual 3D exhibition rooms to display their art. The space is able to be built for paintings, sculptures or installations. Within the portal, virtual exhibitions can now be easily held.