Stores & Spaces (159)
Nescafe brings music to commuter’s ears
NES Sound Machine is a device created by Nescafe that has been installed in a Paris train station in order to target a younger audience. The interactive device plays a music sequence and passers-by can try to reproduce it on a tactile screen to win a free beverage.
Why it matters
People are surrounded by ads and brand messages in traditional formats. Sometimes the best way for a brand to get a message across to its audience is to surprise them with a playful device that requires a customer interaction. How and where can brands spread a message to catch people’s attention in a different way?
The shopping mall Quais d’Ivry, located in the Parisian region, published a comic book available on the mall’s Facebook page and distributed in paper format during special events. The story takes place in the mall where a superhero named Wadé fights criminals.
Audi has opened its first digital showroom in London named Audi City. It is a fully digital showroom for Audi’s entire fleet. At the dealership, potential car buyers will be able to explore the cars and all their details on huge screens. Visitors can chose the colour and accessories of the car before seeing what it would look like on a digital screen. It also allows you to view technical details such as the drivetrain or the bodyshell – components you can’t normally explore in detail in a traditional showroom.