Stores & Spaces (159)
Nescafe brings music to commuter’s ears
NES Sound Machine is a device created by Nescafe that has been installed in a Paris train station in order to target a younger audience. The interactive device plays a music sequence and passers-by can try to reproduce it on a tactile screen to win a free beverage.
Why it matters
People are surrounded by ads and brand messages in traditional formats. Sometimes the best way for a brand to get a message across to its audience is to surprise them with a playful device that requires a customer interaction. How and where can brands spread a message to catch people’s attention in a different way?
This is a “haptic” floor tiling system that has a “deformable plate suspended on a platform”, which means when a user steps on the plate they can get different tactile sensations as if they are stepping on different surfaces. There is even top-down projection and speakers to use the visual and audio feedback. This means you get the crunch of snow and the rustle of leaves.
Grocery chain Kochhaus in Berlin has implemented an extraordinary retail strategy. Instead of simply grouping common food types together, the store is entirely structured by meal recipes. At each ‘recipe stall’ customers get all the ingredients together with the cooking instructions so they can prepare their own meals at home.