Food & Drink (183)
A natural high
TICE, the Austrian “high spirits” drink, contains special amino acids that support the body’s production of joy hormones. The ingredients L-tryptophan and L-tyrosine are supposed to activate your good mood. Pharmacies provide this drink in mint and lemon flavours.
Why it matters
The growth of the functional water category with benefits from anti-cellulite to skin cleansing is continuing unabated. However, the energy drinks market - which has mental rather than physical effects - has come under pressure for its artificial stimulating ingredients. Is TICE part of a backlash which raises the importance of more natural highs even from your water?
The Coca Cola Village in Israel is a holiday resort for teenagers. The residents are given RFID bracelets (Radio Frequency Identification) to help them share their experiences on Facebook. Teens put a digital ‘like’ on their choice of forty facilities in the camp from the pool to the extreme sports activities. If photographed, the RFID technology automatically tags everyone in the photo and uploads it to the relevant Facebook profiles.
Fashion retailer J-Crew has opened their first menswear only boutique in the historic Tribeca Tavern. Mingled with all the trendy menswear, the bar remains open and the beer still flows on tap. In conserving the historic use and character of the Tribeca Tavern, J-Crew has created the fashion boutique-liquor store hybrid.