Food & Drink (183)
A natural high
TICE, the Austrian “high spirits” drink, contains special amino acids that support the body’s production of joy hormones. The ingredients L-tryptophan and L-tyrosine are supposed to activate your good mood. Pharmacies provide this drink in mint and lemon flavours.
Why it matters
The growth of the functional water category with benefits from anti-cellulite to skin cleansing is continuing unabated. However, the energy drinks market - which has mental rather than physical effects - has come under pressure for its artificial stimulating ingredients. Is TICE part of a backlash which raises the importance of more natural highs even from your water?
Seattle’s Best has launched a new numbered categorization system to help befuddled consumers pick their coffee. The Starbuck’s-owned brand now numbers their coffee packages from 1 to 5. Gone are the days of fancy names. If you’re looking for something intense, grab a 4 or 5. If something mild is a little more to your taste, choose a 1 or 2.
A low-priced alternative to ecological milk produced by Arla Foods as a response to the decline in sales as consumers cut back in the recession.