Food & Drink (183)
A natural high
TICE, the Austrian “high spirits” drink, contains special amino acids that support the body’s production of joy hormones. The ingredients L-tryptophan and L-tyrosine are supposed to activate your good mood. Pharmacies provide this drink in mint and lemon flavours.
Why it matters
The growth of the functional water category with benefits from anti-cellulite to skin cleansing is continuing unabated. However, the energy drinks market - which has mental rather than physical effects - has come under pressure for its artificial stimulating ingredients. Is TICE part of a backlash which raises the importance of more natural highs even from your water?
Barcoo is a mobile app which allows consumers to get additional information about a company’s social responsibility activities or the fat, salt or sugar content of their products by simply scanning the barcode with their mobile whilst shopping. Consumers get the information presented by the signal colours: green, yellow and red.
A Russian beer brand has invented new technology that allows them to put cash under the lid of their bottles. They promise consumers “If you buy a bottle, you will win your money back immediately”. The sum depends on luck – but everyone gets real cash there and then.