Food & Drink (183)
A natural high
TICE, the Austrian “high spirits” drink, contains special amino acids that support the body’s production of joy hormones. The ingredients L-tryptophan and L-tyrosine are supposed to activate your good mood. Pharmacies provide this drink in mint and lemon flavours.
Why it matters
The growth of the functional water category with benefits from anti-cellulite to skin cleansing is continuing unabated. However, the energy drinks market - which has mental rather than physical effects - has come under pressure for its artificial stimulating ingredients. Is TICE part of a backlash which raises the importance of more natural highs even from your water?
Coca-Cola is encouraging young people in Italy to enter its latest ‘Live Positively’ campaign competition: ‘Re:design positively’. To enter, you must create a new look for urban recycle collection bins. All the designs will be exhibited at the Milan Triennale.
SoNatural are fruit juices made from fruit that has gone through a high pressure freezing that stabilises all the fruit components so it is as fresh as it can be without the need for preservatives.