Food & Drink (183)
A natural high
TICE, the Austrian “high spirits” drink, contains special amino acids that support the body’s production of joy hormones. The ingredients L-tryptophan and L-tyrosine are supposed to activate your good mood. Pharmacies provide this drink in mint and lemon flavours.
Why it matters
The growth of the functional water category with benefits from anti-cellulite to skin cleansing is continuing unabated. However, the energy drinks market - which has mental rather than physical effects - has come under pressure for its artificial stimulating ingredients. Is TICE part of a backlash which raises the importance of more natural highs even from your water?
“Mixology” by Perrier is a way for the brand to keep its reputation alive and being the top choice mixer for the most famous cocktails in the world. They offer a collection of recipes to enhance the taste of drinks.
The famous Parisian concept store Colette has launched the ‘Lunch Box’ : it is composed of a tofu burger, fresh vegetables, a bottle of Vitamin water and a desert. From the form of the food to the packaging, the Lunch Box copies all the codes of the fast food category. It is only sold at Colette, and deliveries made only in the trendy 1st district of Paris.