Food & Drink (183)
A natural high
TICE, the Austrian “high spirits” drink, contains special amino acids that support the body’s production of joy hormones. The ingredients L-tryptophan and L-tyrosine are supposed to activate your good mood. Pharmacies provide this drink in mint and lemon flavours.
Why it matters
The growth of the functional water category with benefits from anti-cellulite to skin cleansing is continuing unabated. However, the energy drinks market - which has mental rather than physical effects - has come under pressure for its artificial stimulating ingredients. Is TICE part of a backlash which raises the importance of more natural highs even from your water?
UK supermarket Tesco have launched a virtual advisor to provide customers with free advice when they are choosing wine in-store. Through the service, which uses touch-screen technology, customers can search for wine by country, colour, style and price. Further information about the product can also be obtained by scanning the barcode on the bottle.
VitaminWater has collaborated with the famous graffiti artist and night hipster André to design a VitaminWater kit. Contained within a denim bag are 3 bottles of VitaminWater, a lipgloss, a calendar and a felt-tip pen. It is sold in limited edition at the trendy concept store Colette in Paris as an answer to the struggle of people on-the-go to stay hydrated.