Food & Drink (183)
A natural high
TICE, the Austrian “high spirits” drink, contains special amino acids that support the body’s production of joy hormones. The ingredients L-tryptophan and L-tyrosine are supposed to activate your good mood. Pharmacies provide this drink in mint and lemon flavours.
Why it matters
The growth of the functional water category with benefits from anti-cellulite to skin cleansing is continuing unabated. However, the energy drinks market - which has mental rather than physical effects - has come under pressure for its artificial stimulating ingredients. Is TICE part of a backlash which raises the importance of more natural highs even from your water?
Learn while cooking is an edu-tainment project conceived by Ballarini, the leading non-stick cookware brand. The programme aims to educate children about nutrition, healthy eating and environmental sustainability.
The ice cream brand Olá is giving away ice creams in exchange for a smile. The brand is inviting Portuguese consumers to express their happiness by capturing their smiles with an innovative camera that measures a person’s expression and takes a picture when their smile is widest. The smiles are then posted on Ola’s Facebook page and website.