DraftFcb

Food & Drink (183)

A natural high

A natural high

TICE, the Austrian “high spirits” drink, contains special amino acids that support the body’s production of joy hormones. The ingredients L-tryptophan and L-tyrosine are supposed to activate your good mood. Pharmacies provide this drink in mint and lemon flavours.

Why it matters

The growth of the functional water category with benefits from anti-cellulite to skin cleansing is continuing unabated. However, the energy drinks market - which has mental rather than physical effects - has come under pressure for its artificial stimulating ingredients. Is TICE part of a backlash which raises the importance of more natural highs even from your water?

Austria
Well Being
Food & Drink
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Chemistry collaborations

elBulli was a 3-star Michelin restaurant run by chef Ferran Adrià. It was described as "the most imaginative generator of haute cuisine on the planet" and was associated with molecular gastronomy.  The restaurant closed on July 30, 2011 and will reopen as a creativity centre in 2014.


The foundation will be interdisciplinary. Adrià talks of a mash-up of science, arts, philosophy and technology as a "creativity-generating universe" that will produce "today's most valuable raw materials -- creativity and talent”.
 

France
Create
Enhancement
Experience
Food & Drink
 
Learning from the fringe

A 100% organic fast food restaurant has opened its doors in Amsterdam. All of the food, including traditional Dutch snacks, is organic and homemade. Even the chips are made with organic oil.

Authenticity
Netherlands
Food & Drink