Travel & Tourism (131)
Name your plane
Pegasus is the biggest private airline company in Turkey serving both international and domestic flights. Every new aircraft added to the float is named with a girl’s name.The company has now chosen to run a campaign asking families if they would like to see their daughter’s name on the side of new aircrafts.
Why it matters
The trend of consumer significance is growing and on the back of it this campaign goes to an extreme level by allowing you to name a whole plane. Where is the ceiling on customer participation and how can brands be smarter about when and how they involve them?
Related articles
On their Facebook page, the Royal Dutch airline KLM allowed fans to create a typical Dutch Delftblue tile based on their profile picture. KLM decorated an entire Boeing 777 from 4000 of the best tiles having received 120,000 from 154 countries.
Aramón Group and Movistar have released a mobile app for ski resorts in Spain: Snow&Go. The app allows you to geotag skiers and locate the position of your friends. It also includes real time ski information including the status of the slopes, weather and snow quality.
