Health & Beauty (151)
Nail polish available in a colour near you
Nstyle is a popular nail salon chain that has launched its own nail polish range. Each color in the range has a locally relevant name such as “Helwa” (the word beautiful in Arabic); Jumeira Jane (the nickname of the well-to-do housewives in the upscale neighborhood of Jumeira); “Faraya Flakes” (Faraya is well-known ski resort town in Lebanon) and so on.
Why it matters
It’s the first time a spa has localised its products rather than trying to gain credibility by using international brands. Is the product naming merely a gimmick or does it highlight the salon’s true understanding of the local consumer and her needs? Or is this a sign that our region has grown up and moving towards self-reliance and self-creation? Locally sourced products have had a huge rise during the recession but how can localised products continue to add extra value to stave off global competition?
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