House & Home (128)
After years of white, minimalist cabinetry, the kitchen is becoming more colourful as leading manufacturers tempt consumers’ palates with brighter colours and wider pattern choices.
Why it matters
If consumers are truly tiring of the sober minimalist movement and instead craving something mood-lifting, could we begin to see brands in the house and home space looking at more direct ways to lift the human psyche? In the future could products be categorised by what they do for the mind as opposed to what they deliver functionally?
Source: Swedish design and housing magazines
18. November 2009
The bedding brand Dunlopillo reinvents the product demo in a recreational way. During five weekends, customers of the Parisian department store BHV can have their photograph taken in a special dark cabin. While they lay on a mattress from the brand new collection, a light painter draws luminous lines around them. The result : a unique picture and a positive contact with the brand.
Henkel have made their brand more accessible to people with blindness and hearing difficulties. The multinational is supported by the non-profit organization ONCE which works to improve the quality of life of people suffering from blindness or severe visual impairment across Spain. Henkel have chosen to include subtitles on their adverts and Braille on all their products. The aim of the initiative is to facilitate access to information about some of their products such as Wipp Express, Micolor, Dixan and Somat.