Media & Entertainment (173)
The Bitfilm Festival is a digital film festival and a worldwide experiment in crowd production. Different filmmakers are asked to submit their short films about a topical theme (in this case money). Online audience votes for their favourites, which are combined to produce a full-length feature film. All selected films are paid.
Why it matters
A large collection of short films made by people on a particular topic can provide a snapshot of people’s opinions about that subject. Could this be a creative way for brands to gain consumer insights in a truly engaging way?
The brand Axe has enriched its branded content with an interactive comic. Fans of the brand can contribute to the stories by submitting their ideas, which are then used to develop the storyline. The contributors themselves are turned into comic characters, who are ‘tagged’ to their social media profile in the comic.
Oya is a small but growing German magazine about sustainable thinking and living. It touches various subjects like alternative currencies and economies or how citizens can create their own products rather than buy everything.