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Money reel

Money reel

The Bitfilm Festival is a digital film festival and a worldwide experiment in crowd production. Different filmmakers are asked to submit their short films about a topical theme (in this case money). Online audience votes for their favourites, which are combined to produce a full-length feature film. All selected films are paid.

Why it matters

A large collection of short films made by people on a particular topic can provide a snapshot of people’s opinions about that subject. Could this be a creative way for brands to gain consumer insights in a truly engaging way?

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