Media & Entertainment (173)
The Bitfilm Festival is a digital film festival and a worldwide experiment in crowd production. Different filmmakers are asked to submit their short films about a topical theme (in this case money). Online audience votes for their favourites, which are combined to produce a full-length feature film. All selected films are paid.
Why it matters
A large collection of short films made by people on a particular topic can provide a snapshot of people’s opinions about that subject. Could this be a creative way for brands to gain consumer insights in a truly engaging way?
“Budget Hero” is an online videogame that lets people choose how the American federal budget should be raised and spent.
The choice is yours. For the first time in the history of the FIFA World Cup, the Man of the Match award for each game is chosen by the fans. This shift in power from companies and organisations to the consumer is becoming more and more prominent around the world.