Media & Entertainment (173)
The Bitfilm Festival is a digital film festival and a worldwide experiment in crowd production. Different filmmakers are asked to submit their short films about a topical theme (in this case money). Online audience votes for their favourites, which are combined to produce a full-length feature film. All selected films are paid.
Why it matters
A large collection of short films made by people on a particular topic can provide a snapshot of people’s opinions about that subject. Could this be a creative way for brands to gain consumer insights in a truly engaging way?
W Hotels Worldwide is re-launching its founding Whatever/Whenever" philosophy with five new experiential offerings sure to turn the most discerning travelers into believers. Starting April 17th, guests who have long been used to getting whatever they want, whenever they want it, will be able to access new services by pressing the Whatever/Whenever button on their hotel phone. Luxuries like luggage free travel, thoughtful pillow menus, portable snacks for the plane ride home will be some of the services on offer. This service is going to first be made available in W Hotel İstanbul.
100 Montaditos (a Spanish bar chain) has launched an app called “Montaditos”. It allows you to look up the menu, note down your order and then find your nearest restaurant. But the most eye-catching function is that restaurant visitors can chat with each other either in that particular restaurant or another one in the chain.
This application will help the shyest people to break the ice with sentences suggested by the system. Moreover, the software will measure the temperature of the conversation to check the affinity of those two people.