Media & Entertainment (173)
The Bitfilm Festival is a digital film festival and a worldwide experiment in crowd production. Different filmmakers are asked to submit their short films about a topical theme (in this case money). Online audience votes for their favourites, which are combined to produce a full-length feature film. All selected films are paid.
Why it matters
A large collection of short films made by people on a particular topic can provide a snapshot of people’s opinions about that subject. Could this be a creative way for brands to gain consumer insights in a truly engaging way?
The entertainment business has been increasingly borrowing from different platforms to bring existing stories to new screens. The mobile app hit Angry Birds is coming to television in an animated series. Twitter accounts and computer games have also become television shows and films.
Samsung commissioned the famous French fashion designer Jean-Charles de Castelbajac to paint a giant mural for the launch of the its new tablet computer.