Mobile phone schooling
The latest application developed by software company Totvs enables parents to access detailed information on their children’s schooling using their mobile phones. The application notifies parents if their child is late for or missing from class, informs them of exam grades and teachers’ observations as well as delivering memos and meeting requests.
Why it matters
The latest software developments in mobile telecommunications mean anytime access to a wealth of information. How will marketers help make this a useable tool and not just another source of information overload?
Portuguese publisher Porto Editora has released high school text books as mobile phone apps, designed to help students prepare for their exams. The content is available both in text and audio formats.
The operator Orange, in partnership with the manufacturer Gemalto, decided to offer its customers SIM cards equipped with NFC chips.