Mobile phone schooling
The latest application developed by software company Totvs enables parents to access detailed information on their children’s schooling using their mobile phones. The application notifies parents if their child is late for or missing from class, informs them of exam grades and teachers’ observations as well as delivering memos and meeting requests.
Why it matters
The latest software developments in mobile telecommunications mean anytime access to a wealth of information. How will marketers help make this a useable tool and not just another source of information overload?
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Draftfcb Chicago has launched Heat Tracker, a new app for the iPhone and iPod Touch that allows you to pinpoint “hot spots” based on gender. Powered by Foursquare, Heat Tracker uses check-in data to identify the number of males and females checked in at nearby locations all around the globe. Heat Tracker also syncs with various social networking platforms like Facebook, Twitter and even Yelp.