Mobile phone schooling
The latest application developed by software company Totvs enables parents to access detailed information on their children’s schooling using their mobile phones. The application notifies parents if their child is late for or missing from class, informs them of exam grades and teachers’ observations as well as delivering memos and meeting requests.
Why it matters
The latest software developments in mobile telecommunications mean anytime access to a wealth of information. How will marketers help make this a useable tool and not just another source of information overload?
Puma, the sports company, launched a Smartphone that runs on sunshine and tells you exactly how much energy you have been saving by using this eco-friendly phone. Puma rewards users that use this phone with discounts for their online store.
‘The Nightjar’ is a revolutionary audio iPhone App created for Wrigley’s 5 chewing gum. It’s a game with no video only sound. It takes users on a journey of discovery with only their ears to guide them out alive. It is a unique and immersive way for consumers to engage with the Wrigley's brand and explore their senses like never before.