Mobile phone schooling
The latest application developed by software company Totvs enables parents to access detailed information on their children’s schooling using their mobile phones. The application notifies parents if their child is late for or missing from class, informs them of exam grades and teachers’ observations as well as delivering memos and meeting requests.
Why it matters
The latest software developments in mobile telecommunications mean anytime access to a wealth of information. How will marketers help make this a useable tool and not just another source of information overload?
matter(s) recently predicted the use of GPS as a branding tool, and now it’s here: women’s fashion retailer Oasis has launched a new shopping application for the iPhone. As well as GPS navigation to locate your nearest Oasis store, users receive daily product updates and click –to-buy functionality.
Orange launched a wall of tweets on its website where all the news concerning the company is aggregated. Shaped like a sharp (also known as the Twitter hashtag), the wall is constantly updated with employee and PR tweets.