Mobile phone schooling
The latest application developed by software company Totvs enables parents to access detailed information on their children’s schooling using their mobile phones. The application notifies parents if their child is late for or missing from class, informs them of exam grades and teachers’ observations as well as delivering memos and meeting requests.
Why it matters
The latest software developments in mobile telecommunications mean anytime access to a wealth of information. How will marketers help make this a useable tool and not just another source of information overload?
IKEA Germany has launched a mobile application that allows consumers to visualise what products will look like in their homes before they purchase them. The customer downloads the application to their mobile phone and can then position products onto photographs of rooms within their home.
Office Box is a new business solution from state-owned Portuguese Telecom PT, that allows small and medium retailers to have management and communication tools in one integrated service. The Office Box offers retailers broadband, telephone, TV and management tools such as stocks control, cash flows, selling statistics and campaign analysis.