Mobile phone schooling
The latest application developed by software company Totvs enables parents to access detailed information on their children’s schooling using their mobile phones. The application notifies parents if their child is late for or missing from class, informs them of exam grades and teachers’ observations as well as delivering memos and meeting requests.
Why it matters
The latest software developments in mobile telecommunications mean anytime access to a wealth of information. How will marketers help make this a useable tool and not just another source of information overload?
Sonim have invented the first-ever nearly indestructible mobile phone, which is now on sale in Britain. The Enduro is the only phone that’s been engineered for people who work outdoors, having been tested and proven capable of withstanding extreme environmental and industrial conditions. Resistant to water, humidity and dirt, it’s even been approved for military use.
3D is the current in-vogue technology and Vodafone has installed the first advertising canvas that shows a 3D video. The short film called Inside is being aired in Callao Square (Madrid) and you can see it with the 3D glasses provided. The objective is to communicate the advantages of using a Blackberry. The footage has been uploaded to the Internet where users can access the video at www.descubresuinterior.com.