Travel & Tourism (131)
Mobile personalised tourism
A Spanish company has created the world’s first technological tourist leaflet. It has a chip which downloads information to smartphones with a simple touch.
It works with NFC technology (Near Field Communication), a coded information circuit which automatically shares its information with smartphones. It can share apps, multimedia content, personalised information and also has the capability to be the front door key to a rental apartment.
Alhambra Touristic Apartments recently started to work with them. They have recorded a poetic audio description of their apartments and soon it will be able to also function as the apartment’s key.
Why it matters
Nowadays, everybody plan their trips on their smartphones. Clearly, tourism brands have to be there. This kind of leaflet is an interesting innovation. Does it represent the next stage of the interactive trip planning?
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