Stores & Spaces (159)
Mirror mirror on the street...
At Bloomingdale’s in New York City, passers-by can try sunglasses virtually right from the street. The store has set-up an LCD monitor in its shop window with an interactive display. Shoppers simply need to align their faces and eyes to circles on the screen to see what they would look like with certain pairs of eyewear.
If the shopper finds a pair of sunglasses they like, they simply click ‘print’ which sends a picture of themselves wearing the glasses to the ‘Sunglass Style Bar’. A salesperson will be waiting to help them try on - and hopefully sell - the real sunglasses.
Why it matters
Bloomingdales has developed a nice interactive product to attract potential customers that would have perhaps never bothered setting foot in the store. It also allows the customer to see what they would look like without having any pressure from a salesperson to buy the product. As more and more shoppers go online to make purchases, is this the kind of customer engagement needed to woo shoppers back in stores?
As part of London High Street Fashion week, eight girls from Storm modelling agency paraded along the Central Line in the first ever pop-up fashion show to take place on the Undergound. The models walked through each carriage promoting clothes from the autumn collections of Selfridges, John Lewis, House of Fraser, Debenhams, Next, River Island, Marks & Spencer and Uniqlo.
WAH Nails is a nail manicure salon based in Dalston, London. It combines unique nail design services with the opportunity to view artwork created by some of the most up-and-coming female artists in East London.