Stores & Spaces (159)
Mirror mirror on the street...
At Bloomingdale’s in New York City, passers-by can try sunglasses virtually right from the street. The store has set-up an LCD monitor in its shop window with an interactive display. Shoppers simply need to align their faces and eyes to circles on the screen to see what they would look like with certain pairs of eyewear.
If the shopper finds a pair of sunglasses they like, they simply click ‘print’ which sends a picture of themselves wearing the glasses to the ‘Sunglass Style Bar’. A salesperson will be waiting to help them try on - and hopefully sell - the real sunglasses.
Why it matters
Bloomingdales has developed a nice interactive product to attract potential customers that would have perhaps never bothered setting foot in the store. It also allows the customer to see what they would look like without having any pressure from a salesperson to buy the product. As more and more shoppers go online to make purchases, is this the kind of customer engagement needed to woo shoppers back in stores?
French cosmetics brand Yves Rocher has turned its Champs-Elysées store into a flagship. Called the “vegetal cosmetic workshop”, it is made of different areas, staging different scenes and experiences around organic care and environmental commitment.
“Casa Coop” is an on-line sit-com made by Coop (Italian supermarket chain) and spread on a social network owned by the brand. It is based on the daily lives of real people represented by actors including those who work in the supermarket. Scenes are shot within the stores themselves.