Food & Drink (183)
This menu may contain allergen free ingredients
The French restaurant “Mon Histoire dans l’assiette” has created an innovative menu: it is entirely free of 11 of the most common allergens.
It also serves seasonal ingredients to show that the range of food guests - with some form of food intolerance or another - can eat doesn’t need to be so limited.
Why it matters
Restaurants have been more and more conscious about the need to cater for people suffering from allergies in the past years. The main difference here is that this restaurant places allergies at the forefront of their business. Is this a concept that will attract allergic and non-allergic customers to come together to discover a new type of creative cuisine? Is this a concept that we’ll see exported?
Soups and creams brand Knorr has created an open space where anybody can share gastronomic, cultural and ludic experiences. Knorr has joined forces with chefs, nutritionists and cultural entertainers. Among the activities there is cooking, nutrition and healthy shopping workshops. There are also guided visits to markets, exhibitions and product tastings. The Knorr House can be found in Madrid and Barcelona.
Danone has began to approach its consumers through the geolocation system, foursquare. To take part in these promotions you have to be registered to the loyalty platform Gananones.es and then ‘check-in’ to one of the two yoghurt makers which are in Barajas airport. Consumers can win free yoghurts and packs through the loyalty scheme.