Food & Drink (183)
This menu may contain allergen free ingredients
The French restaurant “Mon Histoire dans l’assiette” has created an innovative menu: it is entirely free of 11 of the most common allergens.
It also serves seasonal ingredients to show that the range of food guests - with some form of food intolerance or another - can eat doesn’t need to be so limited.
Why it matters
Restaurants have been more and more conscious about the need to cater for people suffering from allergies in the past years. The main difference here is that this restaurant places allergies at the forefront of their business. Is this a concept that will attract allergic and non-allergic customers to come together to discover a new type of creative cuisine? Is this a concept that we’ll see exported?
In keeping with their slogan of ‘positive energy for the 21st century’, confectionary brand Mars have opened up their brand to act as a vehicle for their consumers to send positive messages to their friends and family. For a limited period the packaging sleeves have been printed with words such as ‘Happy’, ‘Smile’ and ‘Good Luck’ in the famous Mars font.
The kumato was launched by M&S last month to coincide with National Tomato Week. Unlike other tomatoes, the kumato can be eaten at all stages of the ripening process and offers a different flavour depending on when in the season you choose to eat it.