Food & Drink (183)
This menu may contain allergen free ingredients
The French restaurant “Mon Histoire dans l’assiette” has created an innovative menu: it is entirely free of 11 of the most common allergens.
It also serves seasonal ingredients to show that the range of food guests - with some form of food intolerance or another - can eat doesn’t need to be so limited.
Why it matters
Restaurants have been more and more conscious about the need to cater for people suffering from allergies in the past years. The main difference here is that this restaurant places allergies at the forefront of their business. Is this a concept that will attract allergic and non-allergic customers to come together to discover a new type of creative cuisine? Is this a concept that we’ll see exported?
The Portuguese beer brand Super Bock launched a new Facebook advertising campaign aiming to convince Mark Zuckerberg to change the “like” button to “Good”, “Great” or “Super” buttons. In a clever but perhaps risky strategy, the brand made a video ad with typography and animations typical of online social services and app ads. It only reveals itself as a sponsor of this initiative at the very end of the video with a discreet logo.
“Notebooks” by Kellerman Publishing House are vintage notebooks containing handwritten recipes, designed in an old fashioned style.