Business Services (96)
Maximising fan value
While social media provides a real opportunity for brands to engage with their fans, keeping track of the current state of a social media campaign is still a relatively vague affair. Fangager is a “brand engagement” service that identifies and rewards a brand’s most avid fans.
Why it matters
With the devaluation of the like button, what really matters is not how many fans a brand has but rather which of its fans are most engaged. How do we move from mere size of fanbase measurement to more significant understanding of your brand advocates?
In reaction to Germany’s demographic shift, BMW built a plant which especially fits the needs of an aging but experienced workforce. This includes improved lighting and more machinery to perform manual tasks.
Hi-tech, augmented reality video goggles aren’t the next James Bond gadget but something you’ll already find being tested at Mercedes factories in Germany. They allow you to view a screen with information to aid your work, such as the location of materials needed for the car manufacture.