Business Services (96)
Maximising fan value
While social media provides a real opportunity for brands to engage with their fans, keeping track of the current state of a social media campaign is still a relatively vague affair. Fangager is a “brand engagement” service that identifies and rewards a brand’s most avid fans.
Why it matters
With the devaluation of the like button, what really matters is not how many fans a brand has but rather which of its fans are most engaged. How do we move from mere size of fanbase measurement to more significant understanding of your brand advocates?
“Dímelo” (tell me) is a new corporate radio station for travel agencies in Spain. It airs daily, broadcasting national and international music online and adapting to each travel agency’s timetable and range of destinations. It also airs spots containing advice and tourist information.
‘Arduino’ is an electronics prototyping company that specialises in flexible and easy-to-use hardware and software. Its innovations are open source, which means they can be used and developed by other people without paying any royalties to their original inventors. The service is intended for artists, designers, hobbyists and anyone interested in creating electronic projects of their own.