Business Services (96)
Maximising fan value
While social media provides a real opportunity for brands to engage with their fans, keeping track of the current state of a social media campaign is still a relatively vague affair. Fangager is a “brand engagement” service that identifies and rewards a brand’s most avid fans.
Why it matters
With the devaluation of the like button, what really matters is not how many fans a brand has but rather which of its fans are most engaged. How do we move from mere size of fanbase measurement to more significant understanding of your brand advocates?
Luxury watches website Chronollection is offering a subscription service to receive a ‘gift’ delivered at your door every month... For the hefty price of 19 990€ a month!
To get new input for projects outside of their own company boundaries, Google and Protector & Gamble interchanged employees and whole teams.