Business Services (96)
Maximising fan value
While social media provides a real opportunity for brands to engage with their fans, keeping track of the current state of a social media campaign is still a relatively vague affair. Fangager is a “brand engagement” service that identifies and rewards a brand’s most avid fans.
Why it matters
With the devaluation of the like button, what really matters is not how many fans a brand has but rather which of its fans are most engaged. How do we move from mere size of fanbase measurement to more significant understanding of your brand advocates?
Fanta has launched a new campaign in Dubai and has brought 3D Projection mapping to the city.
Sony’s exclusive rewards program for the Playstation will allow members to advance through a three-tiered rewards system: Select, Pro and Legendary. Members can accumulate points to “level up” by purchasing Playstation products, playing new games, downloading movies and completing surveys. The program is set to launch in the US during Q1 2011.