Business Services (96)
Maximising fan value
While social media provides a real opportunity for brands to engage with their fans, keeping track of the current state of a social media campaign is still a relatively vague affair. Fangager is a “brand engagement” service that identifies and rewards a brand’s most avid fans.
Why it matters
With the devaluation of the like button, what really matters is not how many fans a brand has but rather which of its fans are most engaged. How do we move from mere size of fanbase measurement to more significant understanding of your brand advocates?
Design-for-money is a platform where designers and clients can connect without an agency. How does it work? Clients send out a brief which individual designers are invited to answer. The designer who submits the most promising work is invited to work on the project.
The French beauty brand Lancôme has launched Lancôme Pro – a loyalty program targeted at beauty advisors. On a dedicated website, professionals can get news on the brand, evaluate their performance, optimize their selling methods, but also share their experience. The more they use the website, the more they’ll be rewarded with products.