Business Services (96)
Maximising fan value
While social media provides a real opportunity for brands to engage with their fans, keeping track of the current state of a social media campaign is still a relatively vague affair. Fangager is a “brand engagement” service that identifies and rewards a brand’s most avid fans.
Why it matters
With the devaluation of the like button, what really matters is not how many fans a brand has but rather which of its fans are most engaged. How do we move from mere size of fanbase measurement to more significant understanding of your brand advocates?
Orange, the French telecommunications operator, has developed a cloud computing offer shaped for small businesses. It offers several software programs developed by its partners, available inexpensively online at any time.
“Power2Voice” is a software that measures a person’s emotional state when speaking. It enables the user to understand what emotions are communicated when speaking in a certain way. It also teaches how to use different styles whether you need to present, make a telephone call or conduct a meeting.