Business Services (96)
Maximising fan value
While social media provides a real opportunity for brands to engage with their fans, keeping track of the current state of a social media campaign is still a relatively vague affair. Fangager is a “brand engagement” service that identifies and rewards a brand’s most avid fans.
Why it matters
With the devaluation of the like button, what really matters is not how many fans a brand has but rather which of its fans are most engaged. How do we move from mere size of fanbase measurement to more significant understanding of your brand advocates?
CabFabLab is a public workshop where machines such as 3D printers can be used for a small fee. The workshop serves architects, graphic designers, students and hobbyists, all of whom use the machines to create their own models and prototypes.
A Munich startup called Unseenideas.com is the first marketplace for ideas, campaigns and concepts. The site hopes to attract creative agencies to publish unused ideas and provide a platform to market them to others.