Business Services (96)
Maximising fan value
While social media provides a real opportunity for brands to engage with their fans, keeping track of the current state of a social media campaign is still a relatively vague affair. Fangager is a “brand engagement” service that identifies and rewards a brand’s most avid fans.
Why it matters
With the devaluation of the like button, what really matters is not how many fans a brand has but rather which of its fans are most engaged. How do we move from mere size of fanbase measurement to more significant understanding of your brand advocates?
3D Reseaux is a computer game for building site professionals. It has been designed to increase their awareness of the dangers associated with buried pipes on building sites. The player can take on the role of a site supervisor or a bulldozer driver.
Marketing consultancy Barcelona Virtual offers a virtual auditorium called CEL in the virtual world Second Life, which can be used for conferences and business meetings. The service aims to cut time and costs, such as travel and event expenses, that would be incurred in real life but serve the need for people to ‘meet’.