Business Services (96)
Maximising fan value
While social media provides a real opportunity for brands to engage with their fans, keeping track of the current state of a social media campaign is still a relatively vague affair. Fangager is a “brand engagement” service that identifies and rewards a brand’s most avid fans.
Why it matters
With the devaluation of the like button, what really matters is not how many fans a brand has but rather which of its fans are most engaged. How do we move from mere size of fanbase measurement to more significant understanding of your brand advocates?
TGV Train in France hosted an ‘Open Innovation’ day to generate ideas for future development. The twist was that start-ups were invited to attend and promote their thinking. Five final ideas were taken forward, crediting the new small businesses involved.
Le Hub is a website launched by La Poste, the French mail service, dedicated to marketing strategy and client performance. The website has recently developed a world map that lists eighty of the best innovations and brand initiatives around the globe.