Business Services (96)
Maximising fan value
While social media provides a real opportunity for brands to engage with their fans, keeping track of the current state of a social media campaign is still a relatively vague affair. Fangager is a “brand engagement” service that identifies and rewards a brand’s most avid fans.
Why it matters
With the devaluation of the like button, what really matters is not how many fans a brand has but rather which of its fans are most engaged. How do we move from mere size of fanbase measurement to more significant understanding of your brand advocates?
Cable services provider Comcast has partnered with voice-over-IP provider Skype to give customers HD video calling capability over their TVs.
Former top football player Luís Figo and British golfer Luke Donald have launched a private online social network for the professional sports industry. Network90 is an invitation only network that offers practical tools for people in the industry (athletes, agents, etc.) such as a list of transfers in real-time.