The mascara scrappage scheme
Cosmetics brand Gosh has launched a very generous promotion. They are giving away their mascara for FREE. Consumers simply bring in their old mascara and exchange it for a brand new Gosh version. Why? To celebrate the launch of the Danish brand’s new cosmetics range and get consumers attention.
Why it matters
Within a couple hours stores had run out of all Gosh mascara and the promotion had received valuable media exposure. The backlash against disposable fashion and beauty is well established. Is this another example of how by promoting better attitudes to disposability, marketers can actually promote their brand and products as well?
CC Creams are considered as the next generation of BB Creams. The CC acronym stands for ‘colour correcting’ and is meant to provide long-term improvement of the skin tone as well as soften fine lines and wrinkles, all in one.
The Ostrich pillow is a revolutionary product designed by Kawamura-Ganjavian to help people to take a nap anywhere they are. The idea was to create the perfect place to rest; its soothing soft interior shelters and isolates your head and hands (mind and body) for a short break, without needing to leave your seat. Several research experiments have discovered that even a short 20 minute nap during the day increases productivity at work by more than 30%. However, the Ostrich pillow doesn’t limit its use to the office, they have tested it in airports, trains and also libraries.