Stores & Spaces (144)
The mall superhero
The shopping mall Quais d’Ivry, located in the Parisian region, published a comic book available on the mall’s Facebook page and distributed in paper format during special events. The story takes place in the mall where a superhero named Wadé fights criminals.
Why it matters
Quais d’Ivry tries to humanise the point of sale by bringing branded content in its comic book “Wadé”. The brand experience is extended by having offline and online versions depending on where the shopper finds him or herself. What actions can you do to extend your brand experience beyond the physical walls of your store so it is available anywhere and anytime?
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