Media & Entertainment (173)
Making physical, digital
Movidón is an app that allows you to share localised digital messages with friends and followers on your social networks. For instance, you can leave a message for a friend at the entrance of the Museo del Prado. When the friend arrives there, they’ll receive the message which can be music, photos, videos or just a comment about the place.
Why it matters
It’s an interesting way to share valuable information with your friends, clients or consumers. But more importantly, in this 2.0 digital world, this app removes the fine barrier between the online and offline world. Can you think of ways of extending a combined offline and online experience for your customers that could engage them further?
The clever people at Massachusetts Institute of Technology’s SENSEable City Laboratory have invented Flyfire. Thousands of tiny helicopters have been crafted with multi-coloured lights, that can be programmed to fly in synchrony in any pattern, creating a responsive 3-D display.
The TV channel Fox Crime has installed the first interactive augmented reality billboard. iPhone users who walk next to the billboard can download the app from iTunes and activate it taking a photo of the billboard image. The user can then play a game by pointing their iPhone to the windows installed on the billboard. Two kinds of characters appear: common pedestrians in green and criminals in red. Shoot the criminals to earn points and post the results on Twitter. The player who gets the highest score wins an iPad.