Media & Entertainment (173)
Making physical, digital
Movidón is an app that allows you to share localised digital messages with friends and followers on your social networks. For instance, you can leave a message for a friend at the entrance of the Museo del Prado. When the friend arrives there, they’ll receive the message which can be music, photos, videos or just a comment about the place.
Why it matters
It’s an interesting way to share valuable information with your friends, clients or consumers. But more importantly, in this 2.0 digital world, this app removes the fine barrier between the online and offline world. Can you think of ways of extending a combined offline and online experience for your customers that could engage them further?
“Because I like you” is an unbranded spot that has reached almost 1.6 million views in a week. The video has been created by three young guys from Milan, who are now trying to offer it for sale.
TF1, a French TV channel, innovates with its first crossmedia serial. Viewers can follow the heroine, Clem, beyond their TV via the web and their mobile phone. A blog designed like a social network allows the users to immerse in Clem’s teenage life and help her to make crucial choices by voting. The scenario of the next episode evolve according to these collective decisions. Finally, viewers can chat on the blog during the broadcasting.