Media & Entertainment (173)
Making physical, digital
Movidón is an app that allows you to share localised digital messages with friends and followers on your social networks. For instance, you can leave a message for a friend at the entrance of the Museo del Prado. When the friend arrives there, they’ll receive the message which can be music, photos, videos or just a comment about the place.
Why it matters
It’s an interesting way to share valuable information with your friends, clients or consumers. But more importantly, in this 2.0 digital world, this app removes the fine barrier between the online and offline world. Can you think of ways of extending a combined offline and online experience for your customers that could engage them further?
The popularity of open blogs is declining in Russia as saturation leads users to doubt both the quality and credibility of the content. For the same reason, the number of members-only blogs and online communities is growing.
100 Montaditos (a Spanish bar chain) has launched an app called “Montaditos”. It allows you to look up the menu, note down your order and then find your nearest restaurant. But the most eye-catching function is that restaurant visitors can chat with each other either in that particular restaurant or another one in the chain.
This application will help the shyest people to break the ice with sentences suggested by the system. Moreover, the software will measure the temperature of the conversation to check the affinity of those two people.