DraftFcb

Media & Entertainment (173)

Making physical, digital

Making physical, digital

Movidón is an app that allows you to share localised digital messages with friends and followers on your social networks. For instance, you can leave a message for a friend at the entrance of the Museo del Prado. When the friend arrives there, they’ll receive the message which can be music, photos, videos or  just a comment about the place.

Why it matters

It’s an interesting way to share valuable information with your friends, clients or consumers. But more importantly, in this 2.0 digital world, this app removes the fine barrier between the online and offline world. Can you think of ways of extending a combined offline and online experience for your customers that could engage them further?

Create
Enhancement
Spain
Media & Entertainment
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Digital music that lives outside the computer

German University Students created ‘Songfever’,  a device that makes digital music libraries tangible. A webcam-projector apparatus casts the covers of music albums on LP-sized wooden boards on a shelf. On their reverse the playlists of the albums can be browsed by turning a knob that is attached to the shelf.

Create
Escape
Germany
Media & Entertainment
 
The all-in-one cafe

A high-end internet-lounge has opened in Moscow by the name of “Bibli-iteka”. Customers can play pool or online games, have coffee, dance or have a meal. They can even come alone and meet people through networked games – and maybe go for a drink later on?

Experience
Russia
Media & Entertainment