Media & Entertainment (173)
Making physical, digital
Movidón is an app that allows you to share localised digital messages with friends and followers on your social networks. For instance, you can leave a message for a friend at the entrance of the Museo del Prado. When the friend arrives there, they’ll receive the message which can be music, photos, videos or just a comment about the place.
Why it matters
It’s an interesting way to share valuable information with your friends, clients or consumers. But more importantly, in this 2.0 digital world, this app removes the fine barrier between the online and offline world. Can you think of ways of extending a combined offline and online experience for your customers that could engage them further?
Exboyfriendjewelry.com is a transactional website like eBay where users post items for sale or bid on posted items. What’s different about the site is that all the items were gifts from ex- boyfriends/husbands/wives/partners that are no longer wanted and users MUST vent the reasons for the relationship break-up.
Nintendo has built a series of Wii Fit Lounges across various German cities in order to demonstrate the personal training capabilities of the interactive console game. In order to drive consumers to experience the console in the comfort of the luxury lounges, Nintendo sent out personalised invitations to women.