Travel & Tourism (148)
Making that holiday XXL
The German travel agency Dicke Reisen specialises in planning travel arrangements for overweight people. It was created by a curvy lady fed up of encountering inconveniences due to her weight when travelling. The agency caters for customers by offering special discounts to fly in business class (where seats are larger), suggesting hotels with larger beds and proposing activities that are not too physically demanding.
Why it matters
Certain niche markets are growing considerably in size and voice. Does this warrant brands having to create specialised and tailored experiences for some of these groups?
Looking to book a hotel room, get the best offer possible and not spend hours trying to do so? The Blink App allows you to book a room in four clicks on your smartphone. It offers its customers highly competitive discounts. The only requirement is that the booking needs to be made the same day the customer intends to check in at the hotel. In addition, to guarantee the quality of the establishments, Blink selects the best available four and five star hotels in each city.
In November 2010, five partners met while at the Hotel Amour in Paris and launched www.dayuse-hotels.com. The site allows you to rent, for only a few hours at a time, a room in Paris (and other major cities), in selected luxurious boutique hotels chosen for their design, location and quality of their service. The rooms rate is discounted by 30 to 70 percent off their normal price.