Travel & Tourism (148)
Making that holiday XXL
The German travel agency Dicke Reisen specialises in planning travel arrangements for overweight people. It was created by a curvy lady fed up of encountering inconveniences due to her weight when travelling. The agency caters for customers by offering special discounts to fly in business class (where seats are larger), suggesting hotels with larger beds and proposing activities that are not too physically demanding.
Why it matters
Certain niche markets are growing considerably in size and voice. Does this warrant brands having to create specialised and tailored experiences for some of these groups?
Every year in the winter months, professional and amateur soccer teams prepare for the following season in the warmer Southern regions. That is why the tour operator Bentour provides special packages for soccer teams.
The luxury French hotel “Le Royal Monceau” hired an art expert to help guests learn more about Parisian art. The Art Concierge can answer any questions guests might have relating to art, design, and culture. Guest can ask an array of questions, including purchasing art, opening dates of new exhibitions, and even where to spot good street art.