Travel & Tourism (148)
Making that holiday XXL
The German travel agency Dicke Reisen specialises in planning travel arrangements for overweight people. It was created by a curvy lady fed up of encountering inconveniences due to her weight when travelling. The agency caters for customers by offering special discounts to fly in business class (where seats are larger), suggesting hotels with larger beds and proposing activities that are not too physically demanding.
Why it matters
Certain niche markets are growing considerably in size and voice. Does this warrant brands having to create specialised and tailored experiences for some of these groups?
Low-cost airline Easyjet have started offering 12- hour holidays in locations such as Ibiza. The mini-breaks are aimed at those wanting to enjoy the “night life” of Ibiza but not commit to a ‘proper’ holiday.
Amsterdam’s Schiphol airport has built a park for travelers to relax in before their flight. There is an indoor section with real trees and park sounds as well as an outdoor space.