Travel & Tourism (148)
Making that holiday XXL
The German travel agency Dicke Reisen specialises in planning travel arrangements for overweight people. It was created by a curvy lady fed up of encountering inconveniences due to her weight when travelling. The agency caters for customers by offering special discounts to fly in business class (where seats are larger), suggesting hotels with larger beds and proposing activities that are not too physically demanding.
Why it matters
Certain niche markets are growing considerably in size and voice. Does this warrant brands having to create specialised and tailored experiences for some of these groups?
Pinktravel.at is an Austrian travel business targeting gay men with ‘gay-friendly’ holidays. The travel agency offers gay cruises, trips to the trendiest gay cities and holidays taking in Gay Pride festivals across the globe.
A new survey says that ‘limited time only’ and ‘flash selling’ travel sales are gaining popularity. Almost three of ten Americans took last-minute leisure vacations in 2009. Consumers are able to take their dream vacations without breaking the bank by utilizing members - only websites such as jetsetter.com and tablethotels.com.