Travel & Tourism (148)
Making that holiday XXL
The German travel agency Dicke Reisen specialises in planning travel arrangements for overweight people. It was created by a curvy lady fed up of encountering inconveniences due to her weight when travelling. The agency caters for customers by offering special discounts to fly in business class (where seats are larger), suggesting hotels with larger beds and proposing activities that are not too physically demanding.
Why it matters
Certain niche markets are growing considerably in size and voice. Does this warrant brands having to create specialised and tailored experiences for some of these groups?
In order to solve the problem of lost luggage at airports, a Portuguese University joined the Portuguese Airport Authority to develop a tamper-proof device to trace luggage. Safe Luggage is a ‘smart suitcase’ with embedded GPS, that allows the airport and luggage owner to know its location at anytime with a simple mobile app. The new type of suitcase integrates identification, sensor and communication technologies, providing its control and monitoring.
youXcity is an online community where both tourists and locals can exchange views, opinions and experiences on places and events in Vienna. Users can mark their views on an interactive city map and attach pictures and videos. The result is a collaborative online travel guide providing advice and recommendations for visitors.