Travel & Tourism (148)
Making that holiday XXL
The German travel agency Dicke Reisen specialises in planning travel arrangements for overweight people. It was created by a curvy lady fed up of encountering inconveniences due to her weight when travelling. The agency caters for customers by offering special discounts to fly in business class (where seats are larger), suggesting hotels with larger beds and proposing activities that are not too physically demanding.
Why it matters
Certain niche markets are growing considerably in size and voice. Does this warrant brands having to create specialised and tailored experiences for some of these groups?
World Eye Center is offering five-star hotel comforts, including airport-hotel-hospital transfers, alongside a world-class health service to foreign patients coming from all over the world.
Transport for London tube drivers on the Piccadilly line have been given a book of famous quotes to read out as part of their daily announcements. The initiative was created by Turner Prize artist Jeremy Deller as part of TFL’s Art on the Underground scheme. Deller hopes it will make commuters' journeys a bit more thought provoking.