Travel & Tourism (148)
Making that holiday XXL
The German travel agency Dicke Reisen specialises in planning travel arrangements for overweight people. It was created by a curvy lady fed up of encountering inconveniences due to her weight when travelling. The agency caters for customers by offering special discounts to fly in business class (where seats are larger), suggesting hotels with larger beds and proposing activities that are not too physically demanding.
Why it matters
Certain niche markets are growing considerably in size and voice. Does this warrant brands having to create specialised and tailored experiences for some of these groups?
Madrid’s Husa Paseo del Arte Hotel is now offering what they’re calling a ‘High Speed Pack’ which allows consumers to take advantage of the hotel’s facilities without having to spend a night in it. Guest can book in for a maximum of 5 hours for just 60€. Given that the hotel is located just 100 metres from from the Puerta de Atocha train station, this is especially useful for those just passing through.
Amsterdam has 350 hotels. Trendwatcher Vincent van Dijk’s goal for 2010 is to sleep in each one within one year. Everyday he sleeps in a different hotel and writes about it on his blog.