Travel & Tourism (148)
Making that holiday XXL
The German travel agency Dicke Reisen specialises in planning travel arrangements for overweight people. It was created by a curvy lady fed up of encountering inconveniences due to her weight when travelling. The agency caters for customers by offering special discounts to fly in business class (where seats are larger), suggesting hotels with larger beds and proposing activities that are not too physically demanding.
Why it matters
Certain niche markets are growing considerably in size and voice. Does this warrant brands having to create specialised and tailored experiences for some of these groups?
“Twinings Tea Tour” is an event designed to spread the culture of tea in ten Italian cities on a double-decker London bus from the 60s’.
Superbude is a hostel concept from Hamburg that offers travellers stylish rooms with a functional and uncomplicated design. For example, couch covers are made from old jeans and pushcarts have been transformed into armchairs. Also, musicians and bands are able to sponsor the rooms: a copy of their songs can then be found on the walls, along with newspaper clippings and tips about what to do while in Hamburg.