Travel & Tourism (148)
Making that holiday XXL
The German travel agency Dicke Reisen specialises in planning travel arrangements for overweight people. It was created by a curvy lady fed up of encountering inconveniences due to her weight when travelling. The agency caters for customers by offering special discounts to fly in business class (where seats are larger), suggesting hotels with larger beds and proposing activities that are not too physically demanding.
Why it matters
Certain niche markets are growing considerably in size and voice. Does this warrant brands having to create specialised and tailored experiences for some of these groups?
“Porta Garibaldi” is a Bed & Breakfast & Barter in Milan. You can rent a room not with money, but with a gift.
LAN Airlines have created a virtual Dakar rally contested between French and Spanish bloggers. The goal is to be the first to cover the distance (virtually) from the capital of their country (Madrid or Paris) to Santiago, Chile. To make progress in the race, bloggers compete to gain the largest number of race followers on Twitter and Facebook. Race followers use "tweets” or Facebook messages to add virtual miles to the race progress of bloggers they support.