Travel & Tourism (148)
Making that holiday XXL
The German travel agency Dicke Reisen specialises in planning travel arrangements for overweight people. It was created by a curvy lady fed up of encountering inconveniences due to her weight when travelling. The agency caters for customers by offering special discounts to fly in business class (where seats are larger), suggesting hotels with larger beds and proposing activities that are not too physically demanding.
Why it matters
Certain niche markets are growing considerably in size and voice. Does this warrant brands having to create specialised and tailored experiences for some of these groups?
The travel operator ‘Splashline’ is now offering vacations especially for apprentices. The company also offers tailored packages for students, graduates and those looking to marry abroad.
New York Grand Hyatt complements its upscale room service with a contemporary “grab-and-go” food bar located in the lobby. The bar includes more affordable, healthy choices (compared to the high-priced room service menu) and is primarily sourced from local suppliers.