Travel & Tourism (148)
Making that holiday XXL
The German travel agency Dicke Reisen specialises in planning travel arrangements for overweight people. It was created by a curvy lady fed up of encountering inconveniences due to her weight when travelling. The agency caters for customers by offering special discounts to fly in business class (where seats are larger), suggesting hotels with larger beds and proposing activities that are not too physically demanding.
Why it matters
Certain niche markets are growing considerably in size and voice. Does this warrant brands having to create specialised and tailored experiences for some of these groups?
Atrapalo.com has launched a promotion where the consumer can book one of the 300 destinations that the portal offers, by giving his personal information but not paying anything until his return. When back, the consumer decides how much he thinks his holidays were worth. If he has enjoyed the trip, he pays a fair amount and if not, then the holidays are free.
“Sealander” is a camping trailer that transforms into a tent and a boat. There are benches and beds; the interior can also be moved and swapped around to form the kitchen, complete with sink, fridge and heater. The roof can also be peeled back for a night under the stars.