Travel & Tourism (148)
Making that holiday XXL
The German travel agency Dicke Reisen specialises in planning travel arrangements for overweight people. It was created by a curvy lady fed up of encountering inconveniences due to her weight when travelling. The agency caters for customers by offering special discounts to fly in business class (where seats are larger), suggesting hotels with larger beds and proposing activities that are not too physically demanding.
Why it matters
Certain niche markets are growing considerably in size and voice. Does this warrant brands having to create specialised and tailored experiences for some of these groups?
The German Wine Institute are partnering with Lufthansa to provides a wine tasting service for the airline’s first class international fliers. Passengers will learn the principles of wine tasting and sample a selection of German wines. You can then watch films about winegrowing while you sip a glass of wine.
People want to get more from the time they take off, but that doesn’t just mean more bang for the buck. Consumers are looking for a richer experience away from home. Volunteerism is being combined with vacations to create an experience with lasting value. Disney is launching a new service initiative in January 2010 called “Give A Day Get A Disney Day” that rewards people for lending a helping hand. When you sign up on their site to give a day of service to a participating organisation, you get a free one-day admission to Disney theme parks.