Travel & Tourism (148)
Making that holiday XXL
The German travel agency Dicke Reisen specialises in planning travel arrangements for overweight people. It was created by a curvy lady fed up of encountering inconveniences due to her weight when travelling. The agency caters for customers by offering special discounts to fly in business class (where seats are larger), suggesting hotels with larger beds and proposing activities that are not too physically demanding.
Why it matters
Certain niche markets are growing considerably in size and voice. Does this warrant brands having to create specialised and tailored experiences for some of these groups?
Tripbod is a new travel website which connects travellers with local experts in order to get recommendations on any particular destination. Tripbods are people who are passionate about where they live and are eager to correspond with people who are interested in visiting. The website thus aims to add another dimension to holidays by throwing light upon different sides of a destination away from typical tourist attractions.
Swedish consumers appear to be opting for 'staycations' this summer as recession forces them to rethink their holiday plans. In lieu of taking an expensive, luxury holidays overseas, many are scaling back their plans, opting instead for vacations closer to home.