Travel & Tourism (148)
Making that holiday XXL
The German travel agency Dicke Reisen specialises in planning travel arrangements for overweight people. It was created by a curvy lady fed up of encountering inconveniences due to her weight when travelling. The agency caters for customers by offering special discounts to fly in business class (where seats are larger), suggesting hotels with larger beds and proposing activities that are not too physically demanding.
Why it matters
Certain niche markets are growing considerably in size and voice. Does this warrant brands having to create specialised and tailored experiences for some of these groups?
Thanks to the Museum of Me, Intel takes users on a visually beautiful tour of their life on Facebook, inviting users to tour their Facebook content as a journey of visualisation that explores who I am.
“Calessino” is the new electric drive model of the iconic Ape Piaggio, a historical Italian means of transportation used by locals as well tourists during the fifties.