Travel & Tourism (148)
Making that holiday XXL
The German travel agency Dicke Reisen specialises in planning travel arrangements for overweight people. It was created by a curvy lady fed up of encountering inconveniences due to her weight when travelling. The agency caters for customers by offering special discounts to fly in business class (where seats are larger), suggesting hotels with larger beds and proposing activities that are not too physically demanding.
Why it matters
Certain niche markets are growing considerably in size and voice. Does this warrant brands having to create specialised and tailored experiences for some of these groups?
The railway company SNCF has entered into a partnership with the beauty brand Yves Rocher to organize an operation called ‘Wanted: responsible traveller, an endangered species’. Voted for by the public, the winner will win the chance to help out at forest plantation missions in India, Amazonia, Mexico and Brazil.
The German “E-Tour” project gives tourists the opportunity to discover the Bavarian region Allgäu by renting electric cars.