Travel & Tourism (148)
Making that holiday XXL
The German travel agency Dicke Reisen specialises in planning travel arrangements for overweight people. It was created by a curvy lady fed up of encountering inconveniences due to her weight when travelling. The agency caters for customers by offering special discounts to fly in business class (where seats are larger), suggesting hotels with larger beds and proposing activities that are not too physically demanding.
Why it matters
Certain niche markets are growing considerably in size and voice. Does this warrant brands having to create specialised and tailored experiences for some of these groups?
The German “E-Tour” project gives tourists the opportunity to discover the Bavarian region Allgäu by renting electric cars.
‘Couple Up to Buckle Up’ is a Scandinavian Airlines 2 for 1 offer you can only access if a user is with someone else. The airline encouraged its members to enjoy an upcoming trip rather than stack air miles. Conscious that couples usually book a trip together, they decided to leverage that insight and tailor an offer that required them coming together to access the content.
The campaign uses two unique QR codes and requires each person to scan the code assigned to them. It produces one half of the video-based offer. The full offer only becomes visible when both phones are set side by side and the two videos are played in sync.