Travel & Tourism (148)
Making that holiday XXL
The German travel agency Dicke Reisen specialises in planning travel arrangements for overweight people. It was created by a curvy lady fed up of encountering inconveniences due to her weight when travelling. The agency caters for customers by offering special discounts to fly in business class (where seats are larger), suggesting hotels with larger beds and proposing activities that are not too physically demanding.
Why it matters
Certain niche markets are growing considerably in size and voice. Does this warrant brands having to create specialised and tailored experiences for some of these groups?
SJ, the major train operator in Sweden are set to launch a bed & breakfast concept next month in cooperation with the annual Nordic Rail Fair. The company will be offering visitors of the fair the chance to travel to it and stay on-board for the weekend instead of checking in at a hotel.
'JakPak' is an all-weather jacket that can also be used as a single tent within a few zipper moves, making it obsolete to search for a hotel on hiking trips.