Travel & Tourism (148)
Making that holiday XXL
The German travel agency Dicke Reisen specialises in planning travel arrangements for overweight people. It was created by a curvy lady fed up of encountering inconveniences due to her weight when travelling. The agency caters for customers by offering special discounts to fly in business class (where seats are larger), suggesting hotels with larger beds and proposing activities that are not too physically demanding.
Why it matters
Certain niche markets are growing considerably in size and voice. Does this warrant brands having to create specialised and tailored experiences for some of these groups?
EasyJet has launched a new contest via Foursquare and Facebook Places, called “le rendez-vous gagnant”. Each weak, on its website, the brand unveils a location in a French city. The person that checks in the most becomes the mayor that week will be offered a trip for two in one of the most beautiful cities of Europe.
Based on the principle of random acts of kindness, Royal Dutch airliner KLM hoped to make the dead time waiting for your flight slightly more enjoyable. By tracking travellers who tweeted about their flight, checked into foursquare or discovering where and why they were travelling, KLM was able to quickly get relevant little gifts and surprise passengers in the terminal.