Travel & Tourism (148)
Making that holiday XXL
The German travel agency Dicke Reisen specialises in planning travel arrangements for overweight people. It was created by a curvy lady fed up of encountering inconveniences due to her weight when travelling. The agency caters for customers by offering special discounts to fly in business class (where seats are larger), suggesting hotels with larger beds and proposing activities that are not too physically demanding.
Why it matters
Certain niche markets are growing considerably in size and voice. Does this warrant brands having to create specialised and tailored experiences for some of these groups?
Have you fantasised about the lifestyles of the rich and famous? Those who can afford the $10,000 (or more) luxury suites on board the new A380 airbus? Now, guests curious about on-board luxury can get a taste of that lifestyle for less, as long as they don’t mind staying at the airport. A hotel chain in the Netherlands has retrofitted an entire 120-seat plane into a luxury hotel suite, near Teuge airport. The suite includes a jacuzzi, separate shower, infrared sauna, mini bar, 3 flat screen televisions, blu-ray DVD player with a comprehensive collection of DVDs, and a kitchen. And if you do feel like leaving the ground, you can add on a private flying lesson.
Air France offers their first class travellers the opportunity to attend an art exhibition during their flight. A room in the aircraft has been given over to use as an art space, and in January 2010, the in-flight exhibition was ‘First Colour’ by the photographer Inge Morath, in association with the Magnum Gallery.