Travel & Tourism (148)
Making that holiday XXL
The German travel agency Dicke Reisen specialises in planning travel arrangements for overweight people. It was created by a curvy lady fed up of encountering inconveniences due to her weight when travelling. The agency caters for customers by offering special discounts to fly in business class (where seats are larger), suggesting hotels with larger beds and proposing activities that are not too physically demanding.
Why it matters
Certain niche markets are growing considerably in size and voice. Does this warrant brands having to create specialised and tailored experiences for some of these groups?
MyIndiEye is a travel guide app that offers virtual and GPS guided tours of famous Indian monuments. Unravel India’s glorious past with stories, images, 3D maps, animations and dramatised versions of historic events. Benefits include: free previews, 100% offline usage, unseen videos of restricted monument spaces, local information and tour customisation.
A number of airports in Germany employ diligent air-pollution inspectors of a different kind; Bees. Their honey is being used as a reliable indicator for environmental pollution and if it turns out that the honey is edible, the 'Airport Honey' is even sold.