Travel & Tourism (148)
Making that holiday XXL
The German travel agency Dicke Reisen specialises in planning travel arrangements for overweight people. It was created by a curvy lady fed up of encountering inconveniences due to her weight when travelling. The agency caters for customers by offering special discounts to fly in business class (where seats are larger), suggesting hotels with larger beds and proposing activities that are not too physically demanding.
Why it matters
Certain niche markets are growing considerably in size and voice. Does this warrant brands having to create specialised and tailored experiences for some of these groups?
Eurostar wanted to promote the brand to the fashion blogging community without forgetting its main promise: speed of service that brings London closer to France. The brand invited 27 bloggers in London and launched Girl Geeky, an innovate application on Google Maps, Twitter and Flickr. Through photos, posts and GPS, bloggers share live their shopping tips of London in real time.
"Harry’s Home" is an Austria hotel-chain that follows an innovative concept: guests can choose between the services offered and then only have to pay for what they really consume. A modular system gives choice between diverse room types, cleaning intervals (daily/weekly), food, and room with kitchen for temporary living. The options even go so far as an aquarium, a mini cooper and "blind dates".