Travel & Tourism (148)
Making that holiday XXL
The German travel agency Dicke Reisen specialises in planning travel arrangements for overweight people. It was created by a curvy lady fed up of encountering inconveniences due to her weight when travelling. The agency caters for customers by offering special discounts to fly in business class (where seats are larger), suggesting hotels with larger beds and proposing activities that are not too physically demanding.
Why it matters
Certain niche markets are growing considerably in size and voice. Does this warrant brands having to create specialised and tailored experiences for some of these groups?
"Harry’s Home" is an Austria hotel-chain that follows an innovative concept: guests can choose between the services offered and then only have to pay for what they really consume. A modular system gives choice between diverse room types, cleaning intervals (daily/weekly), food, and room with kitchen for temporary living. The options even go so far as an aquarium, a mini cooper and "blind dates".
We Hate Tourism Tours is a small Portuguese tourism company, from Lisbon, offering a completely different experience in and around Lisbon, Sintra, Cascais or Sesimbra deliberately avoiding any traditional tourist routes. Instead, it proposes revolutionary tours, with unorthodox local guides, with local perspectives and unusual transport (like an old Portuguese military vehicle...).