Travel & Tourism (148)
Making that holiday XXL
The German travel agency Dicke Reisen specialises in planning travel arrangements for overweight people. It was created by a curvy lady fed up of encountering inconveniences due to her weight when travelling. The agency caters for customers by offering special discounts to fly in business class (where seats are larger), suggesting hotels with larger beds and proposing activities that are not too physically demanding.
Why it matters
Certain niche markets are growing considerably in size and voice. Does this warrant brands having to create specialised and tailored experiences for some of these groups?
Easyjet has added an unusual touch during its flights. Rather than using the expected, dull safety recordings, a member of staff announces safety information in person in a light hearted tone, interspersed with jokes. For example, “our landing is 20 minutes ahead of schedule. Please remember this just in case next time we have a delay”.
“Twinings Tea Tour” is an event designed to spread the culture of tea in ten Italian cities on a double-decker London bus from the 60s’.