DraftFcb

Financial Services (105)

Making banking responsible?

Making banking responsible?

The consumer credit  company Cofidis has just launched a new signature - “From people, to people” - and changed its own brand positioning to get closer to its clients and their needs. The company is moving away from  being known for anonymous and remote loans.

Why it matters

The financial crisis has thrown many families into a very difficult situation, especially because of over indebtment and an abrupt rise in living costs. In a time where some people need credit more then ever, consumers are increasingly suspicious of the financial system. Companies like Cofidis are well aware of this and are offering much more than a loan to its clients: a service that includes not only the money needed, but also personalized financial counselling and help in household budget management. Is this the end of “blind loans” that contributed to the collapse of the banking system? Will this crisis contribute to a more responsible and sound financial system? And will this new approach last?

Conscious
Fear
Financial Services
Portugal
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Bank fee amnesty

From 10.06.09 until 10.09.09 Absolute Bank will cancel all penalty fees owed by their customers if they agree to pay 10% of their debt off at a time.

Significance
Financial Services
Russia
 
Virtual & social banking

The French bank BNP Paribas launched an online bank called “La NET Agence”. This virtual bank enables clients to keep the same financial advisor without having to go into a bank branch in person. BNP goes further and also allows clients to open a bank account by tweeting to the online bank’s dedicated Twitter account.

France
Connectivity
Significance
Financial Services