Financial Services (105)
Making banking responsible?
The consumer credit company Cofidis has just launched a new signature - “From people, to people” - and changed its own brand positioning to get closer to its clients and their needs. The company is moving away from being known for anonymous and remote loans.
Why it matters
The financial crisis has thrown many families into a very difficult situation, especially because of over indebtment and an abrupt rise in living costs. In a time where some people need credit more then ever, consumers are increasingly suspicious of the financial system. Companies like Cofidis are well aware of this and are offering much more than a loan to its clients: a service that includes not only the money needed, but also personalized financial counselling and help in household budget management. Is this the end of “blind loans” that contributed to the collapse of the banking system? Will this crisis contribute to a more responsible and sound financial system? And will this new approach last?
Green mortgages and loans are the latest effort by banks and credit unions to encourage eco-friendly development. Home equity loans requested for installing solar panels as well as mortgages for homes that meet a certain energy efficiency requirement are subject to reduced loan rates and other benefits.
“Mutuo Risparmio” is a flexible rate home loan which allows you to decrease your rate if you save money into your bank account: the more you save, the more it decreases.