Financial Services (105)
Making banking responsible?
The consumer credit company Cofidis has just launched a new signature - “From people, to people” - and changed its own brand positioning to get closer to its clients and their needs. The company is moving away from being known for anonymous and remote loans.
Why it matters
The financial crisis has thrown many families into a very difficult situation, especially because of over indebtment and an abrupt rise in living costs. In a time where some people need credit more then ever, consumers are increasingly suspicious of the financial system. Companies like Cofidis are well aware of this and are offering much more than a loan to its clients: a service that includes not only the money needed, but also personalized financial counselling and help in household budget management. Is this the end of “blind loans” that contributed to the collapse of the banking system? Will this crisis contribute to a more responsible and sound financial system? And will this new approach last?
Italian designer Roberto Cavalli has launched his first credit card in collaboration with Berlin-based Corpcom. The card works like any other but provides users with many benefits when it comes to shopping: VIP treatment in his boutiques, special discounts, tickets to events and fashion shows, as well as exclusive beauty and travel offers.
A new form of payment for online shopping, MB is the latest application developed by Portuguese company SIBS – Forward Payment Solutions, in partnership with national mobile operators. The platform provides consumers with a safe and quickly accessible method of online payment. No personal or account details are required once the account is set up and the only information necessary is a mobile phone number.