Financial Services (105)
M-Commerce made easy
With the rise of mobile penetration, brands are trying to tap into M-commerce, but finding a seamless user experience has been difficult to achieve.
A start-up named Clover may have found a solution. They’ve created a one-click mobile application payment system which only requires entering your phone number and a PIN to authenticate the user and purchase.
Why it matters
Perhaps this solution is not the panacea for m-commerce, but it seems to take the right direction by easing its use and simplifying security. How could this innovation be used by brands to open new streams of trading?
Garanti have launched the contactless credit card Bonus Trink, which can take the form of a key ring or a watch. It allows you to spend up to €18 at Burger King and Starbucks amongst other retailers with a single touch. No need for PINs or signatures.
GO|Spotcheck is a marketing research company that pays consumers money for taking photographs of shelves in retail places. Consumers fill in feedback forms into the app, so retailers and brands can learn how to optimize the shelf presence of their product, the design and even the pricing.