DraftFcb

Financial Services (105)

M-Commerce made easy

M-Commerce made easy

With the rise of mobile penetration, brands are trying to tap into M-commerce, but finding a seamless user experience has been difficult to achieve.
A start-up named Clover may have found a solution. They’ve created a one-click mobile application payment system which only requires entering your phone number and a PIN to authenticate the user and purchase.

Why it matters

Perhaps this solution is not the panacea for m-commerce, but it seems to take the right direction by easing its use and simplifying security. How could this innovation be used by brands to open new streams of trading?

France
Connectivity
Financial Services
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

The pre-pay revolution

Financial services brands Intesa San Paolo  and Unicredit  have launched ‘Superflash’ and ‘Genius’ respectively – yet more examples of the pay-as-you-go banking movement. Such cards aim to provide all the benefits and  services associated with traditional banking and enable consumers to better track and manage spending.

Significance
Italy
Financial Services
 
Talking to youngsters the youngster way

The French post has launched an interactive video in order to introduce its bank services to young people. A young man is having a bad day and viewers have to help him decide what to do. As the video progresses, he has the opportunity to use all of the services provided by the bank.

France
Authenticity
Significance
Financial Services