Financial Services (105)
M-Commerce made easy
With the rise of mobile penetration, brands are trying to tap into M-commerce, but finding a seamless user experience has been difficult to achieve.
A start-up named Clover may have found a solution. They’ve created a one-click mobile application payment system which only requires entering your phone number and a PIN to authenticate the user and purchase.
Why it matters
Perhaps this solution is not the panacea for m-commerce, but it seems to take the right direction by easing its use and simplifying security. How could this innovation be used by brands to open new streams of trading?
Italian designer Roberto Cavalli has launched his first credit card in collaboration with Berlin-based Corpcom. The card works like any other but provides users with many benefits when it comes to shopping: VIP treatment in his boutiques, special discounts, tickets to events and fashion shows, as well as exclusive beauty and travel offers.
Italian bank Intesa Sanpaulo has sponsored film-makers Ermanno Olmi, Gabriele Salvatores and Paolo Sorrentino to produce ‘Per Fidula’ (meaning ‘Through Trust’), a series of short films exploring the theme of trust. The morale-boosting shorts are not direct plugs for Intesa Sanpaolo, who just have a mention in the closing credits.