DraftFcb

Financial Services (105)

M-Commerce made easy

M-Commerce made easy

With the rise of mobile penetration, brands are trying to tap into M-commerce, but finding a seamless user experience has been difficult to achieve.
A start-up named Clover may have found a solution. They’ve created a one-click mobile application payment system which only requires entering your phone number and a PIN to authenticate the user and purchase.

Why it matters

Perhaps this solution is not the panacea for m-commerce, but it seems to take the right direction by easing its use and simplifying security. How could this innovation be used by brands to open new streams of trading?

France
Connectivity
Financial Services
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Cockney cashpoints

Cash machines with instructions in Cockney rhyming slang are now available in east London.  People using ATMs will be asked to enter their Huckleberry Finn, rather than their PIN, and will have to select how much sausage and mash they want. The rhyming slang prompts will be available from five ATMs in east London for three months.

Experience
Financial Services
United Kingdom
 
Credit card communities

French bank Société Générale and Universal Music have announced the launch of a new credit card aimed at young customers, called "So Music." Users get unlimited free downloads from Universal’s entire catalogue, access to exclusive tickets and even the chance to complete an internship with the music label.

France
Significance
Financial Services