Financial Services (105)
M-Commerce made easy
With the rise of mobile penetration, brands are trying to tap into M-commerce, but finding a seamless user experience has been difficult to achieve.
A start-up named Clover may have found a solution. They’ve created a one-click mobile application payment system which only requires entering your phone number and a PIN to authenticate the user and purchase.
Why it matters
Perhaps this solution is not the panacea for m-commerce, but it seems to take the right direction by easing its use and simplifying security. How could this innovation be used by brands to open new streams of trading?
Launched in January, Promobilletes sells public transportation tickets in Barcelona at discounted rates of 10 to 50 per cent thanks to sponsorship from advertisers.
As well as benefiting travellers, the brands sponsoring the tickets gain exposure on the Promobilletes website and can send personalized notes out with the tickets to travellers making purchases.
Promobilletes brings commuters respite from increasing ticket prices while giving advertisers an opportunity to generate considerable exposure.
The Dutch insurance company Interpolis has opened an online prevention store. This store sells products such as fire safety sets, burglary alarms and other equipment that prevents possible disasters.