Financial Services (105)
M-Commerce made easy
With the rise of mobile penetration, brands are trying to tap into M-commerce, but finding a seamless user experience has been difficult to achieve.
A start-up named Clover may have found a solution. They’ve created a one-click mobile application payment system which only requires entering your phone number and a PIN to authenticate the user and purchase.
Why it matters
Perhaps this solution is not the panacea for m-commerce, but it seems to take the right direction by easing its use and simplifying security. How could this innovation be used by brands to open new streams of trading?
Hablafácil (talk easy) is Santander’s latest offering and marks their expansion into the telecommunications market . The service is aimed at immigrants who currently bank with Santander and will give them significant discounts on both local and international calls.
In Japan, the Ogaki Kyoritsu Bank will offer card free ATM machines. Using only your pin code and your birthdate, the ATM will scan the palm of your hand to verify your identity. The bank offers this service to make sure you can always withdraw money, whether you forgot your wallet, you lost your card or you’ve been caught in a natural disaster.