Financial Services (105)
M-Commerce made easy
With the rise of mobile penetration, brands are trying to tap into M-commerce, but finding a seamless user experience has been difficult to achieve.
A start-up named Clover may have found a solution. They’ve created a one-click mobile application payment system which only requires entering your phone number and a PIN to authenticate the user and purchase.
Why it matters
Perhaps this solution is not the panacea for m-commerce, but it seems to take the right direction by easing its use and simplifying security. How could this innovation be used by brands to open new streams of trading?
Portuguese BES bank [Banco Espírito Santo] just launched the b-a-bes – a dictionary that helps customers understand bank-related terms and will hopefully increase economic literacy levels. This online tool recalls the expression “b-a-bá” (babbling) and includes videos, graphics and answers to frequently asked questions about economic jargon.
The online banking specialist ING Direct launched a teaser campaign of print ads showing faces in various stages of pleasure and with the sentence “Today, I did it." While people though it was promoting a dating website ING Direct was in fact pointing out the pleasure of changing banks.