Social Cause (118)
Loyalty points for charity
The check-in app Shopkick allows their 1 million+ users to donate their accumulated “kicks” to the benefit of 30 different charities as part of their rewards program, through which users can also earn gift cards, Facebook credits, movie tickets, and restaurant vouchers.
Why it matters
In a market oversaturated with apps that let you check-in, earn loyalty points, or stake your claim, Shopkick stands out by adding a cause integration layer, a truly natural extension of their reward program. How can your brand help consumers pass along their loyalty and support to the causes they care about?
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