House & Home (128)
The loo roll exhibit
Is a positive brand experience in a public toilet possible? Creators of the Black Toilet Tissue Renova have launched a new public toilet concept to showcase their products and enrich their brand image. It costs 50 cents to use the facilities but once inside you can pick the tissue paper in the colour of your liking, browse an art gallery and buy Renova products.
Why it matters
The simplicity of the idea is laudable. If you sell toilet paper, why not advertise and sell it in a public toilet? But the scale on which it was done could only be achieved by a brand that has managed to associate itself with celebrities and glamour, which is rather odd for a product such as toilet paper. What out-of-the box places could be turned into proper brand experience platforms? And what products could be glamourised?
Decoclico is an online shopping site which proposes personalised decoration of objects. It has created an innovative service call "Fées Pour Vous" (Fairies for you). The concept? It’s a community of 100 French designers in charge of creating tailor-made objects . The "fairies" work across every material. They embroider, paint, and propose ideas with plenty of imagination in order to deliver unique products to consumers.
Persil has launched two new innovative liquid detergents in Dubai. The first is dedicated to maintaining a pure white colour for men’s thobes (national dress). The second is dedicated to preserving the black colour of a woman’s Abaya.