DraftFcb

House & Home (128)

The loo roll exhibit

The loo roll exhibit

Is a positive brand experience in a public toilet possible? Creators of the Black Toilet Tissue Renova have launched a new public toilet concept to showcase their products and enrich their brand image. It costs 50 cents to use the facilities but once inside you can pick the tissue paper in the colour of your liking, browse an art gallery and buy Renova products.   
 

Why it matters

The simplicity of the idea is laudable. If you sell toilet paper, why not advertise and sell it in a public toilet? But the scale on which it was done could only be achieved by a brand that has managed to associate itself with celebrities and glamour, which is rather odd for a product such as toilet paper. What out-of-the box places could be turned into proper brand experience platforms? And what products could be glamourised?
 

Authenticity
Experience
Portugal
House & Home
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

timely exercise advice

Visual communication designer, Nurcan Durmaz has made a clock for graphic designers called the Graphic Designer's Clock, which prompts you to exercise every 20 minutes. The exercises are designed specifically for graphic designers who spend most of their time on a computer.

Enhancement
House & Home
Turkey
 
Digitally try before you buy

With Ikea´s iPhone app you can take photos of your home and then overlay Ikea products, so you can see what products will suit your home.  

Enhancement
Spain
House & Home