House & Home (128)
The loo roll exhibit
Is a positive brand experience in a public toilet possible? Creators of the Black Toilet Tissue Renova have launched a new public toilet concept to showcase their products and enrich their brand image. It costs 50 cents to use the facilities but once inside you can pick the tissue paper in the colour of your liking, browse an art gallery and buy Renova products.
Why it matters
The simplicity of the idea is laudable. If you sell toilet paper, why not advertise and sell it in a public toilet? But the scale on which it was done could only be achieved by a brand that has managed to associate itself with celebrities and glamour, which is rather odd for a product such as toilet paper. What out-of-the box places could be turned into proper brand experience platforms? And what products could be glamourised?
Yellow Strom is keeping its customers informed by enabling meters to tweet about energy use. Each smart meter has its own twitter account which is updated with individual household energy usage. Thus, consumers can monitor and adapt their energy use to save money and help the environment.
“Keret House”, planned by Jakub Szczesny, will be the narrowest residence in Warsaw. The triangle-shaped house spans three levels and is suspended between two existing buildings above the alley below. The total habitable space is 14,5 square meters.