House & Home (128)
The loo roll exhibit
Is a positive brand experience in a public toilet possible? Creators of the Black Toilet Tissue Renova have launched a new public toilet concept to showcase their products and enrich their brand image. It costs 50 cents to use the facilities but once inside you can pick the tissue paper in the colour of your liking, browse an art gallery and buy Renova products.
Why it matters
The simplicity of the idea is laudable. If you sell toilet paper, why not advertise and sell it in a public toilet? But the scale on which it was done could only be achieved by a brand that has managed to associate itself with celebrities and glamour, which is rather odd for a product such as toilet paper. What out-of-the box places could be turned into proper brand experience platforms? And what products could be glamourised?
The Dutch energy supplier Nuon has created an online tool: the energy waste check (verspillingscheck). This tool informs consumers how to save energy in their homes and by doing so how to save on their energy bill.
The LIFX bulb is a LED bulb that can be controlled through a smartphone app. You can change the colour and brightness and set them to turn on and off automatically at specific times. In addition to these conventional functionalities, you can set the bulbs to flash when you receive an e-mail or change colour to the rhythm of a song.