House & Home (128)
The loo roll exhibit
Is a positive brand experience in a public toilet possible? Creators of the Black Toilet Tissue Renova have launched a new public toilet concept to showcase their products and enrich their brand image. It costs 50 cents to use the facilities but once inside you can pick the tissue paper in the colour of your liking, browse an art gallery and buy Renova products.
Why it matters
The simplicity of the idea is laudable. If you sell toilet paper, why not advertise and sell it in a public toilet? But the scale on which it was done could only be achieved by a brand that has managed to associate itself with celebrities and glamour, which is rather odd for a product such as toilet paper. What out-of-the box places could be turned into proper brand experience platforms? And what products could be glamourised?
If you buy a live Christmas tree from IKEA, you can give it back to the shop (up until February) and get half of your money back.
“Hotel Para Plantas” is a hotel for plants in the Isla Azul shopping center in Madrid. Throughout the summer, travelers could take their plants to be looked after by a team of professional botanists, while their owners were away enjoying a summer holidays.