House & Home (128)
The loo roll exhibit
Is a positive brand experience in a public toilet possible? Creators of the Black Toilet Tissue Renova have launched a new public toilet concept to showcase their products and enrich their brand image. It costs 50 cents to use the facilities but once inside you can pick the tissue paper in the colour of your liking, browse an art gallery and buy Renova products.
Why it matters
The simplicity of the idea is laudable. If you sell toilet paper, why not advertise and sell it in a public toilet? But the scale on which it was done could only be achieved by a brand that has managed to associate itself with celebrities and glamour, which is rather odd for a product such as toilet paper. What out-of-the box places could be turned into proper brand experience platforms? And what products could be glamourised?
Furniture company Istikbal has launched a web page that allows you design your home in 3D. After you register for free you can put in room dimensions and alter details from wall color to furniture etc.
Lockitron is a system that controls your house access by locking or unlocking your door from your smartphone. Once installed on your door, you can control the keyless entry thanks to the app via an online connection, no matter where you are in the world. Lockitron also allows you to create profiles for people you want to give access to on a regular basis. The system also works with basic text messaging.