House & Home (128)
The loo roll exhibit
Is a positive brand experience in a public toilet possible? Creators of the Black Toilet Tissue Renova have launched a new public toilet concept to showcase their products and enrich their brand image. It costs 50 cents to use the facilities but once inside you can pick the tissue paper in the colour of your liking, browse an art gallery and buy Renova products.
Why it matters
The simplicity of the idea is laudable. If you sell toilet paper, why not advertise and sell it in a public toilet? But the scale on which it was done could only be achieved by a brand that has managed to associate itself with celebrities and glamour, which is rather odd for a product such as toilet paper. What out-of-the box places could be turned into proper brand experience platforms? And what products could be glamourised?
Leroy Merlin, the home improvement and garden centre chain, has created an online platform to educate its customers about environmentally sustainable improvements they can make to their homes. This "green library" has 2500 suggestions, organised into five different categories: water saving, electricity saving, renewable energies, healthy spaces and sustainable forests. This online resource supports Leroy Merlin's "eco.options” range of products.
Visual communication designer, Nurcan Durmaz has made a clock for graphic designers called the Graphic Designer's Clock, which prompts you to exercise every 20 minutes. The exercises are designed specifically for graphic designers who spend most of their time on a computer.