House & Home (128)
The loo roll exhibit
Is a positive brand experience in a public toilet possible? Creators of the Black Toilet Tissue Renova have launched a new public toilet concept to showcase their products and enrich their brand image. It costs 50 cents to use the facilities but once inside you can pick the tissue paper in the colour of your liking, browse an art gallery and buy Renova products.
Why it matters
The simplicity of the idea is laudable. If you sell toilet paper, why not advertise and sell it in a public toilet? But the scale on which it was done could only be achieved by a brand that has managed to associate itself with celebrities and glamour, which is rather odd for a product such as toilet paper. What out-of-the box places could be turned into proper brand experience platforms? And what products could be glamourised?
After years of white, minimalist cabinetry, the kitchen is becoming more colourful as leading manufacturers tempt consumers’ palates with brighter colours and wider pattern choices.
Agent Provocateur sales have continued to grow despite the recession by 8% year on year. And Ann Summers sales around Valentine's Day broke all records for the company, soaring by 14%. This is attributed to the increase in couples spending more time at home as a result of the recession.