DraftFcb

Healthcare (90)

Living colours

Living colours

Until now, band aids and dressings had to be taken off regularly to ensure the wound had not become infected. All this could become obsolete with new plasters invented by the Fraunhofer Research Institute (EMFT). When a wound has become infected, the pH levels change and the new plaster indicates this by changing colors.

Why it matters

“Intelligent materials” are making our lives easier and the trend for autonomy in health shows no sign of stopping. How can brands innovate products so that they answer consumers ever growing need for control in their own health?

Enhancement
Fear
Germany
Healthcare
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Is your skin getting its RDA?

Sometimes we use more chemical ingredients than our skin actually needs. That’s why Sanex Zero%  contains only what  your skin needs and nothing more. And with its eco pack it’s better for the environment too.

Authenticity
Netherlands
Healthcare
 
Win with comments

Yamamay Beauty & Fitness is a beauty care project that sees consumers interact with beauty professionals and each other. Users are encouraged to comment on every page of the site to spark discussion and content. Each week the person who’s posted the most comments, wins a prize and is published top of the leaders board on the site.

Connectivity
Significance
Italy
Healthcare