DraftFcb

Healthcare (90)

Living colours

Living colours

Until now, band aids and dressings had to be taken off regularly to ensure the wound had not become infected. All this could become obsolete with new plasters invented by the Fraunhofer Research Institute (EMFT). When a wound has become infected, the pH levels change and the new plaster indicates this by changing colors.

Why it matters

“Intelligent materials” are making our lives easier and the trend for autonomy in health shows no sign of stopping. How can brands innovate products so that they answer consumers ever growing need for control in their own health?

Enhancement
Fear
Germany
Healthcare
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Compliance cabinet

German scientists developed an intelligent medicine cabinet that controls contents, regulates intake of medicines and checks intolerances towards ingredients. It works with a microchip that saves a patient’s personal data. The user also gets recommendations about their drug intake from an integrated voice output.

Germany
Well Being
Healthcare
 
Beauty by milk

Beauty consultants hired by the California Milk Processor Board took over Macy’s beauty counters as part of a "Beauty by Milk" campaign, sponsored by "Got milk?" and its Spanish-language counterpart, "Toma leche." The consultants gave tips on how to keep your skin, hair and nails healthy, and served milk-based drinks to customers.

Well Being
Healthcare
United States