DraftFcb

Healthcare (90)

Living colours

Living colours

Until now, band aids and dressings had to be taken off regularly to ensure the wound had not become infected. All this could become obsolete with new plasters invented by the Fraunhofer Research Institute (EMFT). When a wound has become infected, the pH levels change and the new plaster indicates this by changing colors.

Why it matters

“Intelligent materials” are making our lives easier and the trend for autonomy in health shows no sign of stopping. How can brands innovate products so that they answer consumers ever growing need for control in their own health?

Enhancement
Fear
Germany
Healthcare
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Pumping iron

Kybun is an exercise concept to replace sitting with standing in everyday situations. It uses the kyBounder as a cushionable mat that when stood on around the house or office and improves coordination, balance and fitness. It has diverse positive therapeutic effects: it relieves back and joint pain, reduces high blood pressure, improves blood sugar levels, influences symptoms of rheumatism and aids in weight reduction.

Austria
Well Being
Healthcare
 
Calorie burning soft drink

Soon to launch, Aspire is calorie burning soft drink that enables you to burn 209 calories over 3 hours without any additional efforts. It contains caffeine, green tea, amino acids and ginger.

Enhancement
Healthcare
Russia