Until now, band aids and dressings had to be taken off regularly to ensure the wound had not become infected. All this could become obsolete with new plasters invented by the Fraunhofer Research Institute (EMFT). When a wound has become infected, the pH levels change and the new plaster indicates this by changing colors.
Why it matters
“Intelligent materials” are making our lives easier and the trend for autonomy in health shows no sign of stopping. How can brands innovate products so that they answer consumers ever growing need for control in their own health?
Elidor/Sunsilk has worked with seven professional hair experts to launch a series of new hair care ranges.
Each hair “issue“ variant links to an "expert” with the relevant specialist hair knowledge. For example,
Dr Francesca Fusco, a New York dermatologist, co-created “hairfall” a hair loss variant for the brand.
For the first time in Turkey, an eye hospital is giving patients instant online access to personalised advice and information. With World Eye Center’s chat service, it’s possible to connect to its corporate website at any time of day or night and click on “CHAT NOW” to ask questions about eye health.