DraftFcb

Healthcare (90)

Living colours

Living colours

Until now, band aids and dressings had to be taken off regularly to ensure the wound had not become infected. All this could become obsolete with new plasters invented by the Fraunhofer Research Institute (EMFT). When a wound has become infected, the pH levels change and the new plaster indicates this by changing colors.

Why it matters

“Intelligent materials” are making our lives easier and the trend for autonomy in health shows no sign of stopping. How can brands innovate products so that they answer consumers ever growing need for control in their own health?

Enhancement
Fear
Germany
Healthcare
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Erotic health care

Journalists in Sweden have noted an upcoming health and beauty segment – erotic health care. Viamax operates under the philosophy that sex is good for your health. The organic products are based on aphrodisiac herbs used for thousands of years. They offer benefits of smoother skin, reduced stress, deeper sleep and improved mood.

Enhancement
Well Being
Healthcare
Sweden
 
The skincare pillow

SilkPerfect have developed a 100% pure silk pillow case which claims to benefit the user’s skin and hair. The silk is made up from strings of amino acids, which have the same ph as human skin. Retaining the skin’s moisture and lessening friction, the silk pillow is said to minimise wrinkles and hair damage.

Enhancement
Healthcare
United Kingdom