Until now, band aids and dressings had to be taken off regularly to ensure the wound had not become infected. All this could become obsolete with new plasters invented by the Fraunhofer Research Institute (EMFT). When a wound has become infected, the pH levels change and the new plaster indicates this by changing colors.
Why it matters
“Intelligent materials” are making our lives easier and the trend for autonomy in health shows no sign of stopping. How can brands innovate products so that they answer consumers ever growing need for control in their own health?
Re-Timer glasses emit a soft green light into a wearer’s eyes to reset the body’s internal clock. It is meant to reduce the effects of jet lag, increase energy during long winter months, overcome sleeplessness, and manage fatigue if you’re a shift worker.
The glasses have an ergonomic and lightweight design with a rechargeable battery in the frame and a USB cable for charging. The light stimulates the part of the brain responsible for regulating the 24-hour body clock.
It’s recommended to wear the glasses for 50 minutes either in the morning to advance the body clock, or at night to delay it.
To promote its new condom range “Performax Intense Mutual Climax” helping couples to get in sync, the brand Durex launched a new advert showing vinyl records and turntables representing men and women. Each turntable plays a song and when the two songs are synchronized, the viewer discovers the famous Marvin Gaye’s classic hit “Let’s get it on”. The brand developed a Facebook app where a team of players has to slow down or speed up songs to be in sync.