House & Home (128)
Like this lick of paint
Paint company Cin developed a Facebook app named Colour Maker and invited fans to collaborate and create a selection of new colours for the brand. The brand then launched a catalogue of the top 25 colours with information about their creator and where the new colours could be purchased.
Why it matters
The marketing of paint brands can be rather straightforward. However, this app makes the most of people who use paints beside big companies: artists or DIY lovers who like to personalise their homes and spaces. By letting the customers define the trends and crowdsourcing consumer likes, the brand managed to get insightful market research. Which other brands could open up their organisations and R&D to produce more collaborative commerce?
A Chinese architect created a revolutionary house inside his 32 metre squared apartment (where he lives with both parents and two sisters). He created 24 different environments, including a living room, kitchen, bathroom, home cinema, guest room, TV room, service area and library, all with a revolutionary technique incorporating wheels and moveable walls.
The Austrian builders Kallco and WBV-GPA are supporting the city of Vienna and its plans of constructing Europe’s biggest passive house-settlement, Eurogate. The plans ensure high quality indoor air, low carbon products and water-saving instruments that are all designed to create the perfect ecological indoor living environment.