House & Home (128)
Like this lick of paint
Paint company Cin developed a Facebook app named Colour Maker and invited fans to collaborate and create a selection of new colours for the brand. The brand then launched a catalogue of the top 25 colours with information about their creator and where the new colours could be purchased.
Why it matters
The marketing of paint brands can be rather straightforward. However, this app makes the most of people who use paints beside big companies: artists or DIY lovers who like to personalise their homes and spaces. By letting the customers define the trends and crowdsourcing consumer likes, the brand managed to get insightful market research. Which other brands could open up their organisations and R&D to produce more collaborative commerce?
UAE-based removal firms have reported a significant jump in bookings amid growing evidence of an expatriate exodus as job losses soar. The UAE's population is expected to contract 5.5 percent this year due to expatriate lay-offs, with Dubai's forecast to shrink 17 percent.
The sale of incandescent light bulbs has now become illicit in the EU. Yet there is a new product that will make those happy who despise the cold light of energy saving lamps. To evade EU regulations, a German engineer sells incandescent light bulbs that are declared as mini-heaters in his online shop. With an heating efficiency of 95% these ‘Heatballs’ emit light as a side effect.