House & Home (128)
Like this lick of paint
Paint company Cin developed a Facebook app named Colour Maker and invited fans to collaborate and create a selection of new colours for the brand. The brand then launched a catalogue of the top 25 colours with information about their creator and where the new colours could be purchased.
Why it matters
The marketing of paint brands can be rather straightforward. However, this app makes the most of people who use paints beside big companies: artists or DIY lovers who like to personalise their homes and spaces. By letting the customers define the trends and crowdsourcing consumer likes, the brand managed to get insightful market research. Which other brands could open up their organisations and R&D to produce more collaborative commerce?
A new bin concept in Russia is the inflatable bin ball. It is mobile and able to move from one room to another without losing rubbish inside. You can blow them up for a party and deflate them when the party is over, saving room in your house. Brightly coloured, there are several holes for rubbish.
The “Happy Lamp“ has been designed to offer a more convenient and ergonomic location for lighting controls. The final design takes on an anthropomorphic form.