DraftFcb

House & Home (128)

Like this lick of paint

Like this lick of paint

Paint company Cin developed a Facebook app named Colour Maker and invited fans to collaborate and create a selection of new colours for the brand. The brand then launched a catalogue of the top 25 colours with information about their creator and where the new colours could be purchased.

Why it matters

The marketing of paint brands can be rather straightforward. However, this app makes the most of people who use paints beside big companies: artists or DIY lovers who like to personalise their homes and spaces. By letting the customers define the trends and crowdsourcing consumer likes, the brand managed to get insightful market research. Which other brands could open up their organisations and R&D to produce more collaborative commerce?

Create
Portugal
House & Home
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Cleaning goes on and on

With Replenish - a bottle with an innovative built-in measuring cup - you can easily mix super-concentrated cleaning fluid with water at home to the right concentration. It saves money and is planet friendly.

Austria
Conscious
House & Home
 
Small is beautiful

A Chinese architect created a revolutionary house inside his 32 metre squared apartment (where he lives with both parents and two sisters). He created 24 different environments, including a living room, kitchen, bathroom, home cinema, guest room, TV room, service area and library, all with a revolutionary technique incorporating wheels and moveable walls.

Create
Portugal
House & Home