House & Home (128)
Like this lick of paint
Paint company Cin developed a Facebook app named Colour Maker and invited fans to collaborate and create a selection of new colours for the brand. The brand then launched a catalogue of the top 25 colours with information about their creator and where the new colours could be purchased.
Why it matters
The marketing of paint brands can be rather straightforward. However, this app makes the most of people who use paints beside big companies: artists or DIY lovers who like to personalise their homes and spaces. By letting the customers define the trends and crowdsourcing consumer likes, the brand managed to get insightful market research. Which other brands could open up their organisations and R&D to produce more collaborative commerce?
Imagine if one person who retires could buy a house on the beach or in the mountains with their savings. What could 10 people buy if they put their money together? A whole village!
This was the idea of a group of Spanish friends who decided to buy a village on the mountain to retire and relax together. They renovated the village to build their dream, group living experience, a “business class commune”.
They are building common places to share activities such as a big kitchen and a swimming pool. But everybody is going to have their own private home.
Ikea has created a social network that encourages all home lovers to share photos of their homes.