House & Home (128)

Like this lick of paint

Like this lick of paint

Paint company Cin developed a Facebook app named Colour Maker and invited fans to collaborate and create a selection of new colours for the brand. The brand then launched a catalogue of the top 25 colours with information about their creator and where the new colours could be purchased.

Why it matters

The marketing of paint brands can be rather straightforward. However, this app makes the most of people who use paints beside big companies: artists or DIY lovers who like to personalise their homes and spaces. By letting the customers define the trends and crowdsourcing consumer likes, the brand managed to get insightful market research. Which other brands could open up their organisations and R&D to produce more collaborative commerce?

House & Home
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Let the sunshine in!

The German company Uniglas has developed a glass window that allows more light to get through it. Not only is it considered to be beneficial for our general health and wellbeing, but more natural light is said to enhance our overall performance levels.

Well Being
House & Home
Property to go

UAE-based removal firms have reported a significant jump in bookings amid growing evidence of an expatriate exodus as job losses soar. The UAE's population is expected to contract 5.5 percent this year due to expatriate lay-offs, with Dubai's forecast to shrink 17 percent.

House & Home
United Arab Emirates