Financial Services (105)
Legal fare dodging
Launched in January, Promobilletes sells public transportation tickets in Barcelona at discounted rates of 10 to 50 per cent thanks to sponsorship from advertisers.
As well as benefiting travellers, the brands sponsoring the tickets gain exposure on the Promobilletes website and can send personalized notes out with the tickets to travellers making purchases.
Promobilletes brings commuters respite from increasing ticket prices while giving advertisers an opportunity to generate considerable exposure.
Why it matters
Sponsorship in this case is a win-win solution, as commuters and advertisers alike reap a benefit. It’s a great strategy to demonstrate brand compromise with consumers. Can you think of ways how your brand can gain more visibility by providing a useful service to your consumers?
İş Bank has introduced biological identity point of sale machines. İş bank credit card customers can now shop without entering their personal identification number. They simply need to touch a pos machine with their fingertip to shop easily and safely. It’s the first application of it’s kind all over the world.
With all the turmoil on Wall Street last year, community bankers are calling for a move back to Main Street. Arianna Huffington is leading the cause with her Move Your Money initiative, aimed at consumers who are banking with the big guys. She claims that although the small banks can’t compete against the big banks, with the help of the collective, they can create an impact. With her program, it’s all about making the statement that Americans won’t stand for greed, corruption and bailouts for bad decisions anymore. And in the end, we’ll all be better off with community banks than with national corporations.