Financial Services (105)
Legal fare dodging
Launched in January, Promobilletes sells public transportation tickets in Barcelona at discounted rates of 10 to 50 per cent thanks to sponsorship from advertisers.
As well as benefiting travellers, the brands sponsoring the tickets gain exposure on the Promobilletes website and can send personalized notes out with the tickets to travellers making purchases.
Promobilletes brings commuters respite from increasing ticket prices while giving advertisers an opportunity to generate considerable exposure.
Why it matters
Sponsorship in this case is a win-win solution, as commuters and advertisers alike reap a benefit. It’s a great strategy to demonstrate brand compromise with consumers. Can you think of ways how your brand can gain more visibility by providing a useful service to your consumers?
Microcredit company Fair Finance in the UK is the first in Europe to secure financing from commercial banks to expand its business model. credit and payment solutions for exporting companies, limiting the risks of business abroad, helping the country to reduce its deficit. But will this campaign be enough to restore the public confidence in financial institutions and banks - widely perceived as being accountable for the crisis?
Turkish bank Garanti have upped the ante in the mobile banking segment by enriching the quality of their mobile banking service and content using the latest in 3G technology. Users can access video-based daily market reviews as well as having the option of applying for mortgage and credit cards via video calls on their phone.