Financial Services (105)
Legal fare dodging
Launched in January, Promobilletes sells public transportation tickets in Barcelona at discounted rates of 10 to 50 per cent thanks to sponsorship from advertisers.
As well as benefiting travellers, the brands sponsoring the tickets gain exposure on the Promobilletes website and can send personalized notes out with the tickets to travellers making purchases.
Promobilletes brings commuters respite from increasing ticket prices while giving advertisers an opportunity to generate considerable exposure.
Why it matters
Sponsorship in this case is a win-win solution, as commuters and advertisers alike reap a benefit. It’s a great strategy to demonstrate brand compromise with consumers. Can you think of ways how your brand can gain more visibility by providing a useful service to your consumers?
GO|Spotcheck is a marketing research company that pays consumers money for taking photographs of shelves in retail places. Consumers fill in feedback forms into the app, so retailers and brands can learn how to optimize the shelf presence of their product, the design and even the pricing.
Caja Madrid launches the CMCool range that offers to teens as young as 14 saving products, credit cards or funding made specifically to cover their financial needs.