Financial Services (105)
Legal fare dodging
Launched in January, Promobilletes sells public transportation tickets in Barcelona at discounted rates of 10 to 50 per cent thanks to sponsorship from advertisers.
As well as benefiting travellers, the brands sponsoring the tickets gain exposure on the Promobilletes website and can send personalized notes out with the tickets to travellers making purchases.
Promobilletes brings commuters respite from increasing ticket prices while giving advertisers an opportunity to generate considerable exposure.
Why it matters
Sponsorship in this case is a win-win solution, as commuters and advertisers alike reap a benefit. It’s a great strategy to demonstrate brand compromise with consumers. Can you think of ways how your brand can gain more visibility by providing a useful service to your consumers?
More than 50 per cent of the UAE's population of roughly 6 million are labourers, most of whom are not being served properly by the country's banking system. Dunia Finance LLC has pledged a commitment to reach out to the entire spectrum of society by engaging in responsible lending.
Bankintec has introduced a video call service online that operates in sign language. It gives deaf customers an interactive advisory service, whilst providing more jobs for people with hearing disabilities.