Financial Services (105)
Legal fare dodging
Launched in January, Promobilletes sells public transportation tickets in Barcelona at discounted rates of 10 to 50 per cent thanks to sponsorship from advertisers.
As well as benefiting travellers, the brands sponsoring the tickets gain exposure on the Promobilletes website and can send personalized notes out with the tickets to travellers making purchases.
Promobilletes brings commuters respite from increasing ticket prices while giving advertisers an opportunity to generate considerable exposure.
Why it matters
Sponsorship in this case is a win-win solution, as commuters and advertisers alike reap a benefit. It’s a great strategy to demonstrate brand compromise with consumers. Can you think of ways how your brand can gain more visibility by providing a useful service to your consumers?
‘Halkbank’ launched its "Reachable Bank24" project for people with physical disabilities. It allows customers to use the ATM machines on their own without needing any help. For example, visually challenged people can listen to the ATM machine talking to them through headphones.
The French post has launched an interactive video in order to introduce its bank services to young people. A young man is having a bad day and viewers have to help him decide what to do. As the video progresses, he has the opportunity to use all of the services provided by the bank.