Financial Services (105)
Legal fare dodging
Launched in January, Promobilletes sells public transportation tickets in Barcelona at discounted rates of 10 to 50 per cent thanks to sponsorship from advertisers.
As well as benefiting travellers, the brands sponsoring the tickets gain exposure on the Promobilletes website and can send personalized notes out with the tickets to travellers making purchases.
Promobilletes brings commuters respite from increasing ticket prices while giving advertisers an opportunity to generate considerable exposure.
Why it matters
Sponsorship in this case is a win-win solution, as commuters and advertisers alike reap a benefit. It’s a great strategy to demonstrate brand compromise with consumers. Can you think of ways how your brand can gain more visibility by providing a useful service to your consumers?
The US bank Citibank has developed a smartphone app which enables clients to block their credit card with their smartphone in case of loss. They can also unblock their card if it turns out not to be lost.
French bank Société Générale and Universal Music have announced the launch of a new credit card aimed at young customers, called "So Music." Users get unlimited free downloads from Universal’s entire catalogue, access to exclusive tickets and even the chance to complete an internship with the music label.