Financial Services (105)
Legal fare dodging
Launched in January, Promobilletes sells public transportation tickets in Barcelona at discounted rates of 10 to 50 per cent thanks to sponsorship from advertisers.
As well as benefiting travellers, the brands sponsoring the tickets gain exposure on the Promobilletes website and can send personalized notes out with the tickets to travellers making purchases.
Promobilletes brings commuters respite from increasing ticket prices while giving advertisers an opportunity to generate considerable exposure.
Why it matters
Sponsorship in this case is a win-win solution, as commuters and advertisers alike reap a benefit. It’s a great strategy to demonstrate brand compromise with consumers. Can you think of ways how your brand can gain more visibility by providing a useful service to your consumers?
Barclays bank has set an interesting website for its clients – the Barclays Circle. It’s presented as a social media platform where customers can interact instantaneously with their bank, but also with other customers. Users can get the opinions of banking experts and other customers on financial products and services, as well as give their own opinions.
From 10.06.09 until 10.09.09 Absolute Bank will cancel all penalty fees owed by their customers if they agree to pay 10% of their debt off at a time.