Financial Services (105)
Legal fare dodging
Launched in January, Promobilletes sells public transportation tickets in Barcelona at discounted rates of 10 to 50 per cent thanks to sponsorship from advertisers.
As well as benefiting travellers, the brands sponsoring the tickets gain exposure on the Promobilletes website and can send personalized notes out with the tickets to travellers making purchases.
Promobilletes brings commuters respite from increasing ticket prices while giving advertisers an opportunity to generate considerable exposure.
Why it matters
Sponsorship in this case is a win-win solution, as commuters and advertisers alike reap a benefit. It’s a great strategy to demonstrate brand compromise with consumers. Can you think of ways how your brand can gain more visibility by providing a useful service to your consumers?
Financial services brands Intesa San Paolo and Unicredit have launched ‘Superflash’ and ‘Genius’ respectively – yet more examples of the pay-as-you-go banking movement. Such cards aim to provide all the benefits and services associated with traditional banking and enable consumers to better track and manage spending.
There is one bank in Tokyo that sticks out of the ordinary. The branch of the Suruga bank is called d-labo (‘d’ stands for dreams) and it looks more like a business lounge, with a library, bar and relaxing space, than a normal bank. Although the venue still offers ATM’s and normal banking consulting services, it sets a new standard in customer service.