Financial Services (105)
Legal fare dodging
Launched in January, Promobilletes sells public transportation tickets in Barcelona at discounted rates of 10 to 50 per cent thanks to sponsorship from advertisers.
As well as benefiting travellers, the brands sponsoring the tickets gain exposure on the Promobilletes website and can send personalized notes out with the tickets to travellers making purchases.
Promobilletes brings commuters respite from increasing ticket prices while giving advertisers an opportunity to generate considerable exposure.
Why it matters
Sponsorship in this case is a win-win solution, as commuters and advertisers alike reap a benefit. It’s a great strategy to demonstrate brand compromise with consumers. Can you think of ways how your brand can gain more visibility by providing a useful service to your consumers?
MMT Insurance has developed a new policy to make drivers aware of the importance of responsible driving and the impact that driving has on the environment. The company will plant a tree for each new policy taken out, with the policy holder choosing its location. The company will also give ‘eco-driving’ courses so that the driver saves on petrol and CO2 emissions while reducing their premium.
The online bank Monabanq has created a team-buying mechanic to increase the rate on its saving accounts. The more people who are subscribing to the offer, the greater the rate becomes. For it to equal 6%, at least 2, 000 people had to subscribe before February 11th 2010. A meter displayed on the website was showing live the progress of the rate.