Financial Services (105)
Legal fare dodging
Launched in January, Promobilletes sells public transportation tickets in Barcelona at discounted rates of 10 to 50 per cent thanks to sponsorship from advertisers.
As well as benefiting travellers, the brands sponsoring the tickets gain exposure on the Promobilletes website and can send personalized notes out with the tickets to travellers making purchases.
Promobilletes brings commuters respite from increasing ticket prices while giving advertisers an opportunity to generate considerable exposure.
Why it matters
Sponsorship in this case is a win-win solution, as commuters and advertisers alike reap a benefit. It’s a great strategy to demonstrate brand compromise with consumers. Can you think of ways how your brand can gain more visibility by providing a useful service to your consumers?
From 10.06.09 until 10.09.09 Absolute Bank will cancel all penalty fees owed by their customers if they agree to pay 10% of their debt off at a time.
MB NET is a company that provides temporary credit cards for people to shop online safely. It recently launched a roadshow in a number of Portugal universities to raise awareness about the dangers of disclosing personal information online, such as credit card details.