DraftFcb

Telecommunications (128)

Leave a message – on this tattoo

Leave a message – on this tattoo

Nokia has developed a haptic tattoo ink that vibrates, similar to the way mobile phone screens do when touched. The ink can be either temporary or permanent, and is magnetized before it’s applied so that the user’s skin vibrates when their phone rings or receive a text message.

Why it matters

While many joke that they ‘live on their mobile phones’, this literally allows Nokia technology to become a part of a person. As people stay plugged in for longer and brands increasingly weave into consumer’s lives, how will the boundaries between technology and human life start to change? What are the lines of consumer comfort we need to be mindful of as we innovate?

Enhancement
Telecommunications
United States
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Individually tailored mobile tariffs

At DeLaagsteRekening.nl (“the cheapest bill”) consumers can review and analyse their mobile phone spending. The site also gives consumers advice on modifying their contracts to save money.

Significance
Netherlands
Telecommunications
 
It pays to be a cool customer

If you think you’re the trendiest and mot fashionable of the new coolest neighborhood of Madrid you just have to go to the Telefonica shop and prove it before the cameras. The Telefonica Flagship Store in cooperation with Triball (an association of more than 110 different shops of a Madrid neighborhood) and Le Cool, has organised “The Fashion Coolhunter”. Several photographers will be “hunting” the trendiest styling of Madrid. The prize:  300€ to spend in the Triball shops.

Instant Gratification
Significance
Spain
Telecommunications