DraftFcb

Telecommunications (128)

Leave a message – on this tattoo

Leave a message – on this tattoo

Nokia has developed a haptic tattoo ink that vibrates, similar to the way mobile phone screens do when touched. The ink can be either temporary or permanent, and is magnetized before it’s applied so that the user’s skin vibrates when their phone rings or receive a text message.

Why it matters

While many joke that they ‘live on their mobile phones’, this literally allows Nokia technology to become a part of a person. As people stay plugged in for longer and brands increasingly weave into consumer’s lives, how will the boundaries between technology and human life start to change? What are the lines of consumer comfort we need to be mindful of as we innovate?

Enhancement
Telecommunications
United States
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Loyalty goes mobile

What’s the one thing people don’t leave home without? Their mobile phones. CardMobili is a mobile phone that contains digital versions of all of your loyalty cards. This provides a new way of sharing promotions with consumers as well creating more opportunity for personalised communications. Cardmobili makes loyalty cards accessible anytime, anywhere in the world.

Connectivity
Instant Gratification
Portugal
Telecommunications
 
Social media music

“Social Music Experience” is the first CD created by social network users. Tuenti, the biggest teen Spanish social network, is selling a CD completely created by its users.
More than 300,000 users chose the title, cover and track list after voting and uploading their preferences to the site. The final cover received over 18,000 votes, and more than 315,000 votes decided the cd playlist. More than 12,000 photos were uploaded as suggestions for the  CD’s cover.  Sony Music collaborated on the production. The album is available on iTunes, music stores and Spotify.

Create
One World
Significance
Spain
Telecommunications