Leave a message – on this tattoo
Nokia has developed a haptic tattoo ink that vibrates, similar to the way mobile phone screens do when touched. The ink can be either temporary or permanent, and is magnetized before it’s applied so that the user’s skin vibrates when their phone rings or receive a text message.
Why it matters
While many joke that they ‘live on their mobile phones’, this literally allows Nokia technology to become a part of a person. As people stay plugged in for longer and brands increasingly weave into consumer’s lives, how will the boundaries between technology and human life start to change? What are the lines of consumer comfort we need to be mindful of as we innovate?
Paola Ferrari, an Italian sports journalist, decided to sue Twitter because of the repeated insults she received during the course of her sports broadcasting during the Euro 2012. The journalist received offensive tweets about her age and her alleged use of cosmetic surgery. Rather than suing the people who addressed these comments to her, she decided to sue Twitter citing lack of regulation on the social network site.
‘The Nightjar’ is a revolutionary audio iPhone App created for Wrigley’s 5 chewing gum. It’s a game with no video only sound. It takes users on a journey of discovery with only their ears to guide them out alive. It is a unique and immersive way for consumers to engage with the Wrigley's brand and explore their senses like never before.