Leave a message – on this tattoo
Nokia has developed a haptic tattoo ink that vibrates, similar to the way mobile phone screens do when touched. The ink can be either temporary or permanent, and is magnetized before it’s applied so that the user’s skin vibrates when their phone rings or receive a text message.
Why it matters
While many joke that they ‘live on their mobile phones’, this literally allows Nokia technology to become a part of a person. As people stay plugged in for longer and brands increasingly weave into consumer’s lives, how will the boundaries between technology and human life start to change? What are the lines of consumer comfort we need to be mindful of as we innovate?
‘The Nightjar’ is a revolutionary audio iPhone App created for Wrigley’s 5 chewing gum. It’s a game with no video only sound. It takes users on a journey of discovery with only their ears to guide them out alive. It is a unique and immersive way for consumers to engage with the Wrigley's brand and explore their senses like never before.
Doggy Talky is an app for dogs that covers conversation, localisation and services. Launched by a Spanish company, the creators define it as a “Whatsapp for dogs”, where dog owners talk to each other using their dog’s profile.
The app has a GPS system that keeps users updated on the distance between two users, and helps you discover other dogs that live in your neighbourhood. Doggy Talky also includes useful information for dog owners such as pet shops, emergency vets, dog walkers, or adoption centres.
If you have a dog you can get join the community for free by creating a dog profile and explaining its needs: looking for friendship, going for a walk, etc.