Leave a message – on this tattoo
Nokia has developed a haptic tattoo ink that vibrates, similar to the way mobile phone screens do when touched. The ink can be either temporary or permanent, and is magnetized before it’s applied so that the user’s skin vibrates when their phone rings or receive a text message.
Why it matters
While many joke that they ‘live on their mobile phones’, this literally allows Nokia technology to become a part of a person. As people stay plugged in for longer and brands increasingly weave into consumer’s lives, how will the boundaries between technology and human life start to change? What are the lines of consumer comfort we need to be mindful of as we innovate?
L’Oréal Paris has launched an iPhone application designed to help the purchasing process instore. By scanning the bar code of a L’Oreal product, the shopper can access product information, consumer recommendations, but also videos with experts. Three items aimed at facilitating the choice in front of shelves overcrowded with products.
matter(s) recently predicted the use of GPS as a branding tool, and now it’s here: women’s fashion retailer Oasis has launched a new shopping application for the iPhone. As well as GPS navigation to locate your nearest Oasis store, users receive daily product updates and click –to-buy functionality.