Leave a message – on this tattoo
Nokia has developed a haptic tattoo ink that vibrates, similar to the way mobile phone screens do when touched. The ink can be either temporary or permanent, and is magnetized before it’s applied so that the user’s skin vibrates when their phone rings or receive a text message.
Why it matters
While many joke that they ‘live on their mobile phones’, this literally allows Nokia technology to become a part of a person. As people stay plugged in for longer and brands increasingly weave into consumer’s lives, how will the boundaries between technology and human life start to change? What are the lines of consumer comfort we need to be mindful of as we innovate?
Portuguese Hypermarket chain Continente has launched a new mobile telecommunications service provided by Optimus. It permits the transfer of 25 percent of the value spent on a customer's card to be used for purchases in its stores.
Sosh is a virtual mobile network operator, part of the telecom group France Telecom/Orange. Although Sosh’s offers are only available online, the brand launched pop-up stores in Paris and others French cities. The pop-up stores only show tie-in products, which are not for sell in store.