Leave a message – on this tattoo
Nokia has developed a haptic tattoo ink that vibrates, similar to the way mobile phone screens do when touched. The ink can be either temporary or permanent, and is magnetized before it’s applied so that the user’s skin vibrates when their phone rings or receive a text message.
Why it matters
While many joke that they ‘live on their mobile phones’, this literally allows Nokia technology to become a part of a person. As people stay plugged in for longer and brands increasingly weave into consumer’s lives, how will the boundaries between technology and human life start to change? What are the lines of consumer comfort we need to be mindful of as we innovate?
We don’t use our smartphones like we used to and telecommunication providers have struggled to let go of their old business model: making money on minutes, texts and internet usage. That’s why *Bliep, a new provider in the Netherlands, came up with a prepaid SIM card that allows you to use unlimited data and send SMS’ for €0,50 per day. Calling is slightly more expensive, but as young people don’t necessarily use their phones to make calls, its an interesting alternative for them.
L’Oréal Paris has launched an iPhone application designed to help the purchasing process instore. By scanning the bar code of a L’Oreal product, the shopper can access product information, consumer recommendations, but also videos with experts. Three items aimed at facilitating the choice in front of shelves overcrowded with products.