DraftFcb

Telecommunications (128)

Leave a message – on this tattoo

Leave a message – on this tattoo

Nokia has developed a haptic tattoo ink that vibrates, similar to the way mobile phone screens do when touched. The ink can be either temporary or permanent, and is magnetized before it’s applied so that the user’s skin vibrates when their phone rings or receive a text message.

Why it matters

While many joke that they ‘live on their mobile phones’, this literally allows Nokia technology to become a part of a person. As people stay plugged in for longer and brands increasingly weave into consumer’s lives, how will the boundaries between technology and human life start to change? What are the lines of consumer comfort we need to be mindful of as we innovate?

Enhancement
Telecommunications
United States
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Loyalty cards for calls

Portuguese Hypermarket chain Continente has launched a new mobile telecommunications service provided by Optimus. It permits the transfer of 25 percent of the value spent on a customer's card to be used for purchases in its stores.

Connectivity
Instant Gratification
Portugal
Telecommunications
 
Finding the heat with Heat Tracker

Draftfcb Chicago has launched Heat Tracker, a new app for the iPhone and iPod Touch that allows you to pinpoint “hot spots” based on gender. Powered by Foursquare, Heat Tracker uses check-in data to identify the number of males and females checked in at nearby locations all around the globe. Heat Tracker also syncs with various social networking platforms like Facebook, Twitter and even Yelp.

Connectivity
Telecommunications
United States