Fashion & Design (176)
Kiss and make up with Chanel
Iconic fashion brand Chanel is offering its website users and Facebook fans the possibility of sending a ‘rouge Coco kiss’ to someone special virtually. Each letter of the message is designed using Chanel’s products to create a chic note.
Why it matters
Using makeup is a form of expression which is deeply personal and can say a lot about who you are. What other products have this type of extension where by you can express a message to others using the brand as the vehicle?
Portuguese denim brand Salsa’s Secret are the first of their kind: a tummy tuck without the surgery. Their innovative raised waistline and rear fasteners slim and shape the waistline and accentuate curves.
The fashion brand Volga Verdi offers discounts to customers that help them spread the word through social media. Based on their social influence (the number of friends or followers), customers receive discounts when they post about the brand on their own networks.