Fashion & Design (176)
Kiss and make up with Chanel
Iconic fashion brand Chanel is offering its website users and Facebook fans the possibility of sending a ‘rouge Coco kiss’ to someone special virtually. Each letter of the message is designed using Chanel’s products to create a chic note.
Why it matters
Using makeup is a form of expression which is deeply personal and can say a lot about who you are. What other products have this type of extension where by you can express a message to others using the brand as the vehicle?
Fashion brand C&A launched the "Like Fashion” operation, that connects the stores with the brand’s Facebook page. Every time a fan of the brand likes a clothing item online, the ‘like’ is recorded on the clothes hanger located at the point of sale in real-time.
Fast fashion retailers like Forever 21, H&M and mass retailers like Target and Kmart let fashionistas go wild without going into massive debt. Documenting “The Haul” on YouTube is one of the newest ways fashion-savvy women are sharing their deals & steals with the world. Using their computer’s webcam, they hold each item purchased up for show and tell, talking about its style, why they bought it, and how much (or little) it cost.