DraftFcb

Fashion & Design (176)

Kiss and make up with Chanel

Kiss and make up with Chanel

Iconic fashion brand Chanel is offering its website users and Facebook fans the possibility of sending a ‘rouge Coco kiss’ to someone special virtually. Each letter of the message is designed using Chanel’s products to create a chic note.

Why it matters

Using makeup is a form of expression which is deeply personal and can say a lot about who you are. What other products have this type of extension where by you can express a message to others using the brand as the vehicle?

Create
Fashion & Design
Italy
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Clocking Facebook likes on the store rack

Fashion brand C&A launched the "Like Fashion” operation, that connects the stores with the brand’s Facebook page.  Every time a fan of the brand likes a clothing item online, the ‘like’ is recorded on the clothes hanger located at the point of sale in real-time.

France
Authenticity
Connectivity
Fashion & Design
 
Lunch box. Evening box.

Box a Porter by Celine B is a box containing a blouse, skirt, pair of trousers and two belts with interchangeable buckles. The collection is designed for short trips or to easily take you from a daytime outfit into evening wear.

Enhancement
Fashion & Design
Italy