Fashion & Design (176)
Kiss and make up with Chanel
Iconic fashion brand Chanel is offering its website users and Facebook fans the possibility of sending a ‘rouge Coco kiss’ to someone special virtually. Each letter of the message is designed using Chanel’s products to create a chic note.
Why it matters
Using makeup is a form of expression which is deeply personal and can say a lot about who you are. What other products have this type of extension where by you can express a message to others using the brand as the vehicle?
Osisu takes discarded plywood, bottle caps and juice cartons and fashions them into contemporary furnishings. The company relies on waste from construction sites, lumberyards, factories and junkyards for materials. Given the constantly changing nature of the raw materials, no more than 20 pieces can be made for each design.
The IOU Project allows its customers to view the life history of their clothing by scanning a QR code. The customer is then able to share their story and experience with the brand.