Stores & Spaces (159)
Keep on changing!
“What Happens When” is a temporary restaurant installation that transforms every 30 days for 9 months. Customers can suggest any kind of installation.
Why it matters
An improvising approach for an improvised era, where time goes speed and people have to go faster than ever. Is that a new way of thinking durable ‘goods’, as a house or a restaurant, as a new kind of fmcg?
Store Hacking is a new phenomena where people are making use of a (famous) store to create their own stage. Videos are appearing on the internet of store hackers, like the Apple Store Kid (www.youtube.com/user/nicholifavs) who mimes along to songs every week in an Apple store and Ikea Heights a melodrama shot entirely in the Burbank California Ikea Store without the store knowing. (www.ikeaheights.com)
A Spanish Hotel is offering a new product very close to Spanish traditions: the perfect siesta. They promise an hour and a half relaxation process that they say is equivalent to a 4-hour long nap.
It’s a three phase ritual: first, you float in a bath filled with sea water with added aromatherapy, music therapy and colour therapy. Secondly, you enjoy a 4-hand massage. In the last phase, you get a 20 minute nap on a flotation bed that vibrates to regulate your cardiac rhythm.