DraftFcb

Stores & Spaces (159)

Keep on changing!

Keep on changing!

“What Happens When” is a temporary restaurant installation that transforms every 30 days for 9 months. Customers can suggest any kind of installation.

Why it matters

 An improvising approach for an improvised era, where time goes speed and people have to go faster than ever. Is that a new way of thinking durable ‘goods’, as a house or a restaurant, as a new kind of fmcg?

Create
Significance
Italy
Stores & Spaces
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

The mall superhero

The shopping mall Quais d’Ivry, located in the Parisian region, published a comic book available on the mall’s Facebook page and distributed in paper format during special events. The story takes place in the mall where a superhero named Wadé fights criminals.

France
Connectivity
Escape
Stores & Spaces
 
Wash, blow-dry and movie madam?

The hairdressing chain Jacques Dessange has opened a new concept salon in Paris which is fully equipped with the latest technology. Customers can therefore watch DVDs on mini plasma screens incorporated into mirrors or listen to their CDs played in privates boxes.

France
Experience
Stores & Spaces