Stores & Spaces (144)
Interactive window shopping
SNIFF is a project by artist Karolina Sobecka with software design by Jim George, and it could mean big things for the future of window shopping. A 3D image of a puppy is projected against a shop window in NYC. Using infrared lights and a camera, the puppy is able to track passerby’s position and direction of movement and respond to them.
Why it matters
Store window design has become a true art form, as shops try to entice consumers to come in off the sidewalk and take a look around. The technology used in SNIFF ups the ante of piquing curiosity. Will retailers jump on this opportunity to interact with potential customers before they’re even in the store?
Related articles
‘DAVE’ is a ‘Definitively Affordable Virtual Environment’ used for gaming in which you can view objects in a 3D environment, so you can move around to get a complete view. Inside DAVE your position is monitored so even collisions can be physically perceived.
The Asda supermarket chain has launched a website, AsdaDating.co.uk, that matches people based upon their shopping habits. Based on a popular UK dating platform the site aims to connect shoppers.
