Financial Services (105)
Insurers sell prevention
The Dutch insurance company Interpolis has opened an online prevention store. This store sells products such as fire safety sets, burglary alarms and other equipment that prevents possible disasters.
Why it matters
An insurer offering such products has huge relevance for consumers. It shows the brand is working in their favour instead of just trying to take money on their loss. Will more insurers begin to provide their customers with relevant products or services that reduce risk
and could this see a reduction in premiums too?
“Banking on Green” is an agreement between Fiat and Deutsche Bank for the supply of 140 Punto EVO Natural Power cars, that will be used across the whole Deutsche Bank Italian network.
500 shops in Asakusa, Tokyo are accepting limited edition Hello Kitty money. The special branded coins have been issued by a local marketing organisation in order to boost popularity of the region’s tourist areas.