Financial Services (105)
Insurers sell prevention
The Dutch insurance company Interpolis has opened an online prevention store. This store sells products such as fire safety sets, burglary alarms and other equipment that prevents possible disasters.
Why it matters
An insurer offering such products has huge relevance for consumers. It shows the brand is working in their favour instead of just trying to take money on their loss. Will more insurers begin to provide their customers with relevant products or services that reduce risk
and could this see a reduction in premiums too?
Launched in January, Promobilletes sells public transportation tickets in Barcelona at discounted rates of 10 to 50 per cent thanks to sponsorship from advertisers.
As well as benefiting travellers, the brands sponsoring the tickets gain exposure on the Promobilletes website and can send personalized notes out with the tickets to travellers making purchases.
Promobilletes brings commuters respite from increasing ticket prices while giving advertisers an opportunity to generate considerable exposure.
Everybody has a stingy friend. Friends who don’t pay for anything and always excuse themselves. ING Direct has created a competition to find ‘the stingiest person’ through social media. Anyone can vote and the winner will get 2.000 €.