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Financial Services (105)

Insurers sell prevention

Insurers sell prevention

The Dutch insurance company Interpolis has opened an online prevention store. This store sells products such as fire safety sets, burglary alarms and other equipment that prevents possible disasters.

Why it matters

An insurer offering such products has huge relevance for consumers. It shows the brand is working in their favour instead of just trying to take money on their loss. Will more insurers begin to provide their customers with relevant products or services that reduce risk
and could this see a reduction in premiums too?

Enhancement
Financial Services
Netherlands
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