Financial Services (105)
Insurers sell prevention
The Dutch insurance company Interpolis has opened an online prevention store. This store sells products such as fire safety sets, burglary alarms and other equipment that prevents possible disasters.
Why it matters
An insurer offering such products has huge relevance for consumers. It shows the brand is working in their favour instead of just trying to take money on their loss. Will more insurers begin to provide their customers with relevant products or services that reduce risk
and could this see a reduction in premiums too?
Meet Dave the fortune-teller, he discovers all the private details of his visitors life. The incredible power of Dave even revealed the persons intimate credit card numbers and cash flow history. By the end of the session the magic was revealed; Dave was in microphone contact with a group of hackers hiding behind a curtain. The stunt was put on by Fabelfin bank to build awareness around the need for vigilance and caution when using Internet banking.
The biggest financial institution in Portugal – state-owned bank Caixa Geral de Depósitos – has teamed up with Microsoft to launch a web portal accessible to blind users and people with impaired mobility. CGD are the first bank to launch a universally accesible website, and as a result, are likely to attract a new group of clients previously excluded from this type of service.