Travel & Tourism (148)
The indoor - outdoor hotel
The Huettenpalast is a new and unique hotel concept in Berlin that offers an unconventional accommodation experience. Opposed to the prolonging luxury trend, the Huettenpalast places value on an affordable and exciting overnight stay by making it possible for guests to camp indoors.
Why it matters
By being an exception to the rule in the hotel industry, the Huettenpalast attracts new target groups. How can other tourism related companies benefit from combining two contrary concepts to form a whole new one?
Air France is famous for the music played on its flights; its play lists are renowned for creating the right atmosphere for reverie, relaxation or discovery. Based on this universal popularity of their play Air France created their own music label – ‘Air France Music’. As well as releasing CD compilations, Air France has also released music on social media sites such as My Space, Facebook, iTunes, and Deezer.
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