DraftFcb

Travel & Tourism (148)

The indoor - outdoor hotel

The indoor - outdoor hotel

The Huettenpalast is a new and unique hotel concept in Berlin that offers an unconventional accommodation experience. Opposed to the prolonging luxury trend, the Huettenpalast places value on an affordable and exciting overnight stay by making it possible for guests to camp indoors.

Why it matters

By being an exception to the rule in the hotel industry, the Huettenpalast attracts new target groups. How can other tourism related companies benefit from combining two contrary concepts to form a whole new one?

Escape
Germany
Well Being
Travel & Tourism
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Niche package holidays

The travel operator ‘Splashline’ is now offering vacations especially for apprentices. The company also offers tailored packages for students, graduates and those looking to marry abroad.

Austria
Significance
Travel & Tourism
 
The hotel that rocked

Germany‘s first Performance Hotel can now be found in Stuttgart. It works like this: guests either pay or perform (almost anything) to stay. The hotel, initiated as an art-project by Byung Chul Kim, aims at bringing the neighbourhood together with art and their guests.

Authenticity
Create
Germany
Significance
Travel & Tourism