DraftFcb

Travel & Tourism (148)

The indoor - outdoor hotel

The indoor - outdoor hotel

The Huettenpalast is a new and unique hotel concept in Berlin that offers an unconventional accommodation experience. Opposed to the prolonging luxury trend, the Huettenpalast places value on an affordable and exciting overnight stay by making it possible for guests to camp indoors.

Why it matters

By being an exception to the rule in the hotel industry, the Huettenpalast attracts new target groups. How can other tourism related companies benefit from combining two contrary concepts to form a whole new one?

Escape
Germany
Well Being
Travel & Tourism
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

My consumers are responsible: a new brand statement

The railway company SNCF has entered into a partnership with the beauty brand  Yves Rocher to organize an operation called  ‘Wanted: responsible traveller, an endangered species’. Voted for by the public, the winner will win the chance to help out at forest plantation missions in India, Amazonia, Mexico and Brazil.

France
Conscious
Travel & Tourism
 
Payment on happy return

Atrapalo.com has launched a promotion where the consumer can book one of the 300 destinations that the portal offers, by giving his personal information but not paying anything until his return. When back, the consumer decides how much he thinks his holidays were worth. If he has enjoyed the trip, he pays a fair amount and if not, then the holidays are free.

Instant Gratification
Significance
Spain
Travel & Tourism