Stores & Spaces (159)
Imagining better ways of selling on TV
Brands can now add a tag to the commercials they broadcast on national French TV channel, Tf1. Depending on its colour, the tag means the brand either offers a discount, complementary information or is engaged in a sustainable development process. The consumer has to visit the dedicated website (tf1conso.fr) to find out more.
Why it matters
TV commercials are going to be more and more interactive thanks to internet. How about extending this kind of services to TV shows, to deliver more information or give more sale opportunities to a product placement?
Since June 2009 the citizens of Salbke (a ward of Magdeburg, in Eastern Germany) have had their own 24hour open-air library. Locals can borrow from over 10,000 books that have been privately donated from all over the country. It all started as a temporary project, but due to its success Salbke’s citizens now minister the project by themselves.
Proteus Gowanus offers study hall and a secret museum. Partners & Spade rent out in-store advertising and doubles as a workshop. The Erie Basin collects Victorian curios, “unusual dark stuff related to mourning,” its collector explains. Retailers and boutiques reset the shopping experience by reorienting their stores as places of story and discovery.