Stores & Spaces (159)
Imagining better ways of selling on TV
Brands can now add a tag to the commercials they broadcast on national French TV channel, Tf1. Depending on its colour, the tag means the brand either offers a discount, complementary information or is engaged in a sustainable development process. The consumer has to visit the dedicated website (tf1conso.fr) to find out more.
Why it matters
TV commercials are going to be more and more interactive thanks to internet. How about extending this kind of services to TV shows, to deliver more information or give more sale opportunities to a product placement?
For their tenth anniversary, METROWEB, owner of the largest underground optical fibre network in Europe have launched “Underground – Tombini Art that talks about the cabled city”, an urban art initiative which uses the network of the city’s manhole covers as its canvass. Sixteen urban artists have adorned various cast iron manhole covers around the city with their eye-catching designs.
In an online, 3D farmers market, customers will be able to browse stalls, interact with suppliers and buy real products. The virtual market offers central distribution and an integrated website for easy ordering. This means that you can get single items from independent producers, and benefit from an all-in-one delivery to your home or work.