Stores & Spaces (159)
Imagining better ways of selling on TV
Brands can now add a tag to the commercials they broadcast on national French TV channel, Tf1. Depending on its colour, the tag means the brand either offers a discount, complementary information or is engaged in a sustainable development process. The consumer has to visit the dedicated website (tf1conso.fr) to find out more.
Why it matters
TV commercials are going to be more and more interactive thanks to internet. How about extending this kind of services to TV shows, to deliver more information or give more sale opportunities to a product placement?
Adidas is premiering a touch-screen storefront window that allows passers-by to shop without entering. The window displays real-size products and allows the shopper to drop the wanted items into a virtual shopping bag that will appear on their phone. The shopper only has to visit a URL through their smartphone and type a PIN once for the phone to stay synched with the window. It is also possible to save products for immediate purchase and share them with friends through social media or email.
Smart is offering a unique cinema experience in Australia. Like a drive-in cinema but their cars are placed inside the movie theatre instead of outside. The idea behind it is to show that as well as being compact on the outside in fact Smart is more spacious inside than thought. So spacious that it will be an enjoyable experience to watch a movie in these cars for 1.5-2 hours.