Stores & Spaces (159)
Imagining better ways of selling on TV
Brands can now add a tag to the commercials they broadcast on national French TV channel, Tf1. Depending on its colour, the tag means the brand either offers a discount, complementary information or is engaged in a sustainable development process. The consumer has to visit the dedicated website (tf1conso.fr) to find out more.
Why it matters
TV commercials are going to be more and more interactive thanks to internet. How about extending this kind of services to TV shows, to deliver more information or give more sale opportunities to a product placement?
A pop-up store on the beach from clothing store H&M to underline their collaboration with the social cause WaterAid. 25% of all proceeds go towards this cause that helps provide safe water and sanitation.
A Japanese karaoke chain is now offering single karaoke boxes where individuals can practice their favourite songs on their own, without the embarrassment of someone hearing the (poor?) performance.