Stores & Spaces (159)
Imagining better ways of selling on TV
Brands can now add a tag to the commercials they broadcast on national French TV channel, Tf1. Depending on its colour, the tag means the brand either offers a discount, complementary information or is engaged in a sustainable development process. The consumer has to visit the dedicated website (tf1conso.fr) to find out more.
Why it matters
TV commercials are going to be more and more interactive thanks to internet. How about extending this kind of services to TV shows, to deliver more information or give more sale opportunities to a product placement?
The Centre Pompidou for modern arts in Paris is one of the most visited museums in the world and it has just released a new version of its website.
The approach of the Virtual Centre Pompidou is innovative one; it goes beyond a simple digital version of the museum to offer a real search engine “linking” of all the museum’s assets. The entire art collection, archives and documentation have been digitised and can be searched.
Just nine traditional fashion shows took place during this season’s Stockholm Fashion Week, a fifth of the number that took place during the previous year. Instead, brands seem to be trying to find more innovative and cost-effective ways of promoting themselves – such as sending models out onto the streets or into cafés and exhibitions.