Stores & Spaces (159)
Imagining better ways of selling on TV
Brands can now add a tag to the commercials they broadcast on national French TV channel, Tf1. Depending on its colour, the tag means the brand either offers a discount, complementary information or is engaged in a sustainable development process. The consumer has to visit the dedicated website (tf1conso.fr) to find out more.
Why it matters
TV commercials are going to be more and more interactive thanks to internet. How about extending this kind of services to TV shows, to deliver more information or give more sale opportunities to a product placement?
Starbucks collaborated with design studio Nendo to put up a new concept coffee shop store called ‘Starbucks Espresso Journey’ in Tokyo. Not only is the shop made out of shipping containers, the coffee ordering process is quite unique. Before customers arrive to the counter, they must choose a book on a wall that talks about the coffee they’d like to drink.
‘DAVE’ is a ‘Definitively Affordable Virtual Environment’ used for gaming in which you can view objects in a 3D environment, so you can move around to get a complete view. Inside DAVE your position is monitored so even collisions can be physically perceived.