Stores & Spaces (159)
Imagining better ways of selling on TV
Brands can now add a tag to the commercials they broadcast on national French TV channel, Tf1. Depending on its colour, the tag means the brand either offers a discount, complementary information or is engaged in a sustainable development process. The consumer has to visit the dedicated website (tf1conso.fr) to find out more.
Why it matters
TV commercials are going to be more and more interactive thanks to internet. How about extending this kind of services to TV shows, to deliver more information or give more sale opportunities to a product placement?
GeekFest Dubai is a social networking event unorganised for geeks, aspiring geeks and people who think that they might have a little geek in them!
Tesco supermarket is giving customers the option to dump unwanted packaging at the tills. By monitoring what is commonly left it says it can make appropriate changes to the way goods are packaged.