Stores & Spaces (159)
Imagining better ways of selling on TV
Brands can now add a tag to the commercials they broadcast on national French TV channel, Tf1. Depending on its colour, the tag means the brand either offers a discount, complementary information or is engaged in a sustainable development process. The consumer has to visit the dedicated website (tf1conso.fr) to find out more.
Why it matters
TV commercials are going to be more and more interactive thanks to internet. How about extending this kind of services to TV shows, to deliver more information or give more sale opportunities to a product placement?
Dutch online store Wehkamp offers their consumers a permanent 10% discount. All they have to do is place an online order with a smartphone when they are physically in one of the competitors non online stores. Wehkamp uses a special W.APP application to extract your precise location.
“What Happens When” is a temporary restaurant installation that transforms every 30 days for 9 months. Customers can suggest any kind of installation.