Stores & Spaces (159)
Imagining better ways of selling on TV
Brands can now add a tag to the commercials they broadcast on national French TV channel, Tf1. Depending on its colour, the tag means the brand either offers a discount, complementary information or is engaged in a sustainable development process. The consumer has to visit the dedicated website (tf1conso.fr) to find out more.
Why it matters
TV commercials are going to be more and more interactive thanks to internet. How about extending this kind of services to TV shows, to deliver more information or give more sale opportunities to a product placement?
The grocery retail company ICA strongly believes in putting focus on people with disabilities, and will soon have 500-1000 people with disorders employed in their stores. The project called ‘We Can More’ is a project in cooperation with Samhall and the Swedish Association of Local Authorities. A tv spot is now running introducing a new employee with Downs Syndrome in the ICA family. www.youtube.com/watch?v=nN6KfbsEKRc
Schweppes turned a geyser in Oeiras - near Lisbon - into a soda bottle. The original installation serves two purposes: to advertise the brand and also to allow for the maintenance and clean-up of the geyser over a 12 month period.