Stores & Spaces (159)
Imagining better ways of selling on TV
Brands can now add a tag to the commercials they broadcast on national French TV channel, Tf1. Depending on its colour, the tag means the brand either offers a discount, complementary information or is engaged in a sustainable development process. The consumer has to visit the dedicated website (tf1conso.fr) to find out more.
Why it matters
TV commercials are going to be more and more interactive thanks to internet. How about extending this kind of services to TV shows, to deliver more information or give more sale opportunities to a product placement?
Thuisbezorgd.nl (or “homedelivered.nl”) is a home delivery portal that enables you to order from a multitude of different restaurants. It currently handles over 175,000 orders a month.
‘Baubotanik’ is a botanical architecture office in Germany that creates buildings and objects such as pavilions or animal watching platforms. Baubotanik’s unusual approach is that they organically grow buildings by mending artificial components e.g. steel with living plants or trees.