Social Cause (141)
'I like' raising awareness
Millions of female users across the world have been updating their profiles with phrases such as “I like it on the kitchen counter”, referring to places where they like to put their handbags. The suggestive status updates were designed to raise awareness of breast cancer during October’s Breast Cancer Awareness month.
Why it matters
Social networks give viral campaigns huge potential to be passed on quickly and globally – knocking down geographic barriers. This is exciting for charities operating in social media, as people are likely to share things they believe in and care about. How will charities leverage the power of viral to take their digital campaigns to the next level?
Method, an environmentally friendly cleaning products company, has developed the world’s first bottle made from plastic recovered from our oceans. Method is hoping to raise awareness of the importance of using recycled plastics and protecting our oceans.
EnableTalk is a glove that converts sign language into voice speech. The concept won Microsoft's Innovation Competition Cup award as its software converts signals to text and pronounces words out loud. The system is connected to an application via Bluetooth.