Social Cause (141)
'I like' raising awareness
Millions of female users across the world have been updating their profiles with phrases such as “I like it on the kitchen counter”, referring to places where they like to put their handbags. The suggestive status updates were designed to raise awareness of breast cancer during October’s Breast Cancer Awareness month.
Why it matters
Social networks give viral campaigns huge potential to be passed on quickly and globally – knocking down geographic barriers. This is exciting for charities operating in social media, as people are likely to share things they believe in and care about. How will charities leverage the power of viral to take their digital campaigns to the next level?
Exit Deutschland is a German NGO that helps neo-Nazis leave the right-wing scene. To gain attention, bulks of free t-shirts with nationalist symbols were distributed at neo-Nazi concerts.After the first wash, the t-shirt revealed a hidden message: how to get out of the scene and the Facebook link to the NGO.
This project is a crowd-sourced message to lesbian, gay, bisexual and transgender teens to give them hope for their future and fight against the rash of bullying-induced suicides. The site has drawn out messages from everyone from President Obama and Tim Gunn to Chris Colfer and Sarah Silverman.