DraftFcb

Social Cause (141)

'I like' raising awareness

'I like' raising awareness

Millions of female users across the world have been updating their profiles with phrases such as “I like it on the kitchen counter”, referring to places where they like to put their handbags. The suggestive status updates were designed to raise awareness of breast cancer during October’s Breast Cancer Awareness month.

Why it matters

Social networks give viral campaigns huge potential to be passed on quickly and globally – knocking down geographic barriers. This is exciting for charities operating in social media, as people are likely to share things they believe in and care about. How will charities leverage the power of viral to take their digital campaigns to the next level?

Conscious
Social Cause
United Kingdom
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Independence for the elderly

Memo is a tablet developed by a team of gerontologists, that can be customized by caregivers to remind people with memory difficulties of important information.

Conscious
Significance
Italy
Social Cause
 
Become friends with a heroin junky

The Dutch charity Ikgebruik helps drug addicts to get clean. The organization started a special Facebook profile for the drug addict Monica. On this page, Monica shares her life and struggles to get clean from heroin & cocaine. Monica hopes that the many Facebook friends will give her the support she needs to get clean and stay clean.

Connectivity
Netherlands
Social Cause