Social Cause (141)
'I like' raising awareness
Millions of female users across the world have been updating their profiles with phrases such as “I like it on the kitchen counter”, referring to places where they like to put their handbags. The suggestive status updates were designed to raise awareness of breast cancer during October’s Breast Cancer Awareness month.
Why it matters
Social networks give viral campaigns huge potential to be passed on quickly and globally – knocking down geographic barriers. This is exciting for charities operating in social media, as people are likely to share things they believe in and care about. How will charities leverage the power of viral to take their digital campaigns to the next level?
The world is full of good ideas that unfortunately don't always get developed. The start-up CityMart capitalised on this fact and created an online market to connect cities with solution providers in areas such as health,transport, tourism and other public responsibility sectors. There are currently over 470 different ideas submitted on the platform, from urban farming to city tours.
Studies show that social mobility in Germany depends largely on socio-economic heritage - not on intelligence. To change this, university students started an initiative called “Rock your life” which organizes one-to-one relations in which undergraduate students coach younger pupils from secondary modern schools and deprived areas.