Social Cause (141)
'I like' raising awareness
Millions of female users across the world have been updating their profiles with phrases such as “I like it on the kitchen counter”, referring to places where they like to put their handbags. The suggestive status updates were designed to raise awareness of breast cancer during October’s Breast Cancer Awareness month.
Why it matters
Social networks give viral campaigns huge potential to be passed on quickly and globally – knocking down geographic barriers. This is exciting for charities operating in social media, as people are likely to share things they believe in and care about. How will charities leverage the power of viral to take their digital campaigns to the next level?
Using the positive power of music & singing to teach the children of Haiti to wash their hands and save lives.
The Sims 3 is a hugely popular ‘life simulation’ videogame based on the repercussions of characters becoming made poor and homeless. The ‘Alice and Kev’ blog has drawn praise for how it tells the surprisingly moving stories of two characters as they struggle to cope with enforced poverty in Sims world.