DraftFcb

Social Cause (141)

'I like' raising awareness

'I like' raising awareness

Millions of female users across the world have been updating their profiles with phrases such as “I like it on the kitchen counter”, referring to places where they like to put their handbags. The suggestive status updates were designed to raise awareness of breast cancer during October’s Breast Cancer Awareness month.

Why it matters

Social networks give viral campaigns huge potential to be passed on quickly and globally – knocking down geographic barriers. This is exciting for charities operating in social media, as people are likely to share things they believe in and care about. How will charities leverage the power of viral to take their digital campaigns to the next level?

Conscious
Social Cause
United Kingdom
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Water bottles that make a statement every time you refill them

To campaign for the right of everyone to have water around the globe, France Liberté has entered into partnership with the famous designer Philippe Stark. He has designed trendy bottles to be refilled with tap water called “Feuille d’eau”, and sold at the price of 5 euros. While the money earned is used to finance the charity actions, each bottle is to become a sign of federation and each bottle holder a militant for the cause.

France
Conscious
Social Cause
 
Finding a mate that looks like you

“Find Your FaceMate” is a new online dating site that employs high-level facial recognition software and a proprietary algorithm to identify our best likely partner. It’s based on the assumption that we relate to someone whose facial features are similar to our own.

Significance
Italy
Social Cause