Social Cause (141)
'I like' raising awareness
Millions of female users across the world have been updating their profiles with phrases such as “I like it on the kitchen counter”, referring to places where they like to put their handbags. The suggestive status updates were designed to raise awareness of breast cancer during October’s Breast Cancer Awareness month.
Why it matters
Social networks give viral campaigns huge potential to be passed on quickly and globally – knocking down geographic barriers. This is exciting for charities operating in social media, as people are likely to share things they believe in and care about. How will charities leverage the power of viral to take their digital campaigns to the next level?
The daily newspaper, 7Days, announced that they were going to include bags in their issues for one day, in order for consumers to begin collecting paper for recycling. Every month consumers are to hand over their bags to the Emirates Environmental Group [EEG] and a tree will be planted upon the delivery of bags containing 60 kg or more of paper. Lastly, a code will be handed to consumers and upon entering it on the website, www.mytreeindubai.com, consumers can regularly check on their tree’s growth progress.
In order to highlight the fact that summertime is as life-endangering as winter for homeless people, the Abbé Pierre Foundation has set an interesting street operation in Paris. An ice statue representing a homeless man was placed in front of the Louvre. The statue melted as the day passed. The cardboard notice read: “During summertime, homeless people die as much as in winter. Let’s act”.