Social Cause (141)
'I like' raising awareness
Millions of female users across the world have been updating their profiles with phrases such as “I like it on the kitchen counter”, referring to places where they like to put their handbags. The suggestive status updates were designed to raise awareness of breast cancer during October’s Breast Cancer Awareness month.
Why it matters
Social networks give viral campaigns huge potential to be passed on quickly and globally – knocking down geographic barriers. This is exciting for charities operating in social media, as people are likely to share things they believe in and care about. How will charities leverage the power of viral to take their digital campaigns to the next level?
Former Harvey Nichols style expert Mary Portas is opening a new charity shop in the designer area of London’s Westfield shopping centre. The ‘Living and Giving Shop’ will be manned by staff including celebrity volunteers, and Grazia fashion magazine has asked some of its contacts to help donate to the project – including labels such as Burberry and Mulberry.
"Antivihrus" is a campaign created by Tiempo BBDO Spain to help in the fight against HIV. In collaboration with Norton, the computer software brand, Unicef released a website where for €1.20 you can download an antivirus software that protects your computer and the money raised goes to fighting HIV. The website also provides a map to follow the number of downloads around the world and how your engagement is helping.