Social Cause (141)
'I like' raising awareness
Millions of female users across the world have been updating their profiles with phrases such as “I like it on the kitchen counter”, referring to places where they like to put their handbags. The suggestive status updates were designed to raise awareness of breast cancer during October’s Breast Cancer Awareness month.
Why it matters
Social networks give viral campaigns huge potential to be passed on quickly and globally – knocking down geographic barriers. This is exciting for charities operating in social media, as people are likely to share things they believe in and care about. How will charities leverage the power of viral to take their digital campaigns to the next level?
ANAD is a pro bono organisation that educates the public about anorexia. To demonstrate the unhealthy ideals presented by the fashion and beauty industry they repainted world famous masterpieces as though the subjects were suffering from anorexia.
Online retailer yoox.com launched a special project to help Japan after the earthquake and tsunami that devastated the country. yoox.com teamed up with 8 international fashion brands that each created one-off t-shirts inspired by the theme “We Love Japan”. All proceeds from the t-shirts sales go to the International Federation of Red Cross and Red Crescent Societies for the earthquake and tsunami relief efforts in Japan.