The HTC Facebook shortcut
HTC has created their own one-button trend, the “Facebook share button”. HTC Salsa is one of the latest smartphones to hit the United Arab Emirates market. While all other phone functionality is done through the haptic touchscreen, only Facebook sits proudly and comfortably as a button.
Why it matters
HTC has raised the bar for social mobile phones. The need for easy and quick access to social media platforms is rising in the UAE and HTC is responding to that. How long will it take for UAE marketers to finally take the jump and start developing social media strategies? Is this new trend enough to provide them with an understanding of the role social media plays in this part of the world?
Spreet.it is a new online social network trying to connect people in the same neighborhood. Users of the network can publish ‘shouts’ which then can only be read by others in a 1000m radius. The network tries to connect people and get them to meet again- but this time, offline.
Since the beginning of human history, people have been trying to connect with their decedents. QR codes implemented in grave stones are a step further in this direction. By scanning the QR code on the grave stone with your smartphone this new technology offers a variety of information about the person, such as photos, videos or stories.