The HTC Facebook shortcut
HTC has created their own one-button trend, the “Facebook share button”. HTC Salsa is one of the latest smartphones to hit the United Arab Emirates market. While all other phone functionality is done through the haptic touchscreen, only Facebook sits proudly and comfortably as a button.
Why it matters
HTC has raised the bar for social mobile phones. The need for easy and quick access to social media platforms is rising in the UAE and HTC is responding to that. How long will it take for UAE marketers to finally take the jump and start developing social media strategies? Is this new trend enough to provide them with an understanding of the role social media plays in this part of the world?
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
After experiencing difficulties with mobile reception for a few days, the news was filled with the complaints of Etisalat subscribers. As a result, Etisalat issued an apology in the form of a full-page newspaper ad.