The HTC Facebook shortcut
HTC has created their own one-button trend, the “Facebook share button”. HTC Salsa is one of the latest smartphones to hit the United Arab Emirates market. While all other phone functionality is done through the haptic touchscreen, only Facebook sits proudly and comfortably as a button.
Why it matters
HTC has raised the bar for social mobile phones. The need for easy and quick access to social media platforms is rising in the UAE and HTC is responding to that. How long will it take for UAE marketers to finally take the jump and start developing social media strategies? Is this new trend enough to provide them with an understanding of the role social media plays in this part of the world?
Ever wonder if your perfect mate is right under your nose? Maybe in the grocery checkout line next to you? Urban Signals is an Apple iPhone application that connects you with local love. The location-based mobile app alerts you, in real-time, when hopeful singles are within close proximity. Users can send a “signal” – similar to a Facebook "poke" – to anyone the app’s “radar” detects nearby. If the user signals back, you could be on your first date before you know it. But like Facebook, both people have to have the app on their smartphone to communicate. So if you want to increase your chances, spread the word about the app!
This fall a parking system called Trafficpass will be introduced in the Austrian market. Trafficpass provides a cash free and ticket free paying solution.