The HTC Facebook shortcut
HTC has created their own one-button trend, the “Facebook share button”. HTC Salsa is one of the latest smartphones to hit the United Arab Emirates market. While all other phone functionality is done through the haptic touchscreen, only Facebook sits proudly and comfortably as a button.
Why it matters
HTC has raised the bar for social mobile phones. The need for easy and quick access to social media platforms is rising in the UAE and HTC is responding to that. How long will it take for UAE marketers to finally take the jump and start developing social media strategies? Is this new trend enough to provide them with an understanding of the role social media plays in this part of the world?
Wuzzon is an online community where young people can customize, buy and sell self-made ringtones and wallpapers. Each member can set up a personal web shop in order to earn money for their creativity.
OwnFone is a basic mobile phone with only a handful of keys that are custom-printed for each customer. When you purchase one, you choose two, four, eight, or twelve phone numbers you would want to be able to call, label them however you like, and choose a colour scheme for the faceplate.
The phone is marketed at kids and elderly people, and can be relatively useful as a back-up phone. It could also become the phone of choice if you’re going somewhere where losing it or having it stolen is a strong possibility.
The phone has a number of limitations: you can’t change the pre-selected numbers without changing the faceplate and you can only receive calls from numbers you’ve set up to call out to.