The HTC Facebook shortcut
HTC has created their own one-button trend, the “Facebook share button”. HTC Salsa is one of the latest smartphones to hit the United Arab Emirates market. While all other phone functionality is done through the haptic touchscreen, only Facebook sits proudly and comfortably as a button.
Why it matters
HTC has raised the bar for social mobile phones. The need for easy and quick access to social media platforms is rising in the UAE and HTC is responding to that. How long will it take for UAE marketers to finally take the jump and start developing social media strategies? Is this new trend enough to provide them with an understanding of the role social media plays in this part of the world?
Bouygues Telecom launched its Facebook page inviting their followers to create a book collecting the best moments/posts/statuses and photos on the network. People were invited to participate in the creation of their books and receive a printed copy of their statuses and photos. They could choose up to 10 friends to add into the book, as well as the desired timeframe: birthday, wedding, the very beginning of the profile, etc.
Puma, the sports company, launched a Smartphone that runs on sunshine and tells you exactly how much energy you have been saving by using this eco-friendly phone. Puma rewards users that use this phone with discounts for their online store.