The HTC Facebook shortcut
HTC has created their own one-button trend, the “Facebook share button”. HTC Salsa is one of the latest smartphones to hit the United Arab Emirates market. While all other phone functionality is done through the haptic touchscreen, only Facebook sits proudly and comfortably as a button.
Why it matters
HTC has raised the bar for social mobile phones. The need for easy and quick access to social media platforms is rising in the UAE and HTC is responding to that. How long will it take for UAE marketers to finally take the jump and start developing social media strategies? Is this new trend enough to provide them with an understanding of the role social media plays in this part of the world?
“Fashion Translator” is the first iPhone app translator focusing on fashion terms: more than 2000 words in 8 different languages.
Ferran Adrià and Telefónica have joined forces to tour around the world at events related to creativity, bringing their unique abilities together to generate ideas.
The tour partnership will promote the values shared by Ferran Adrià and Telefónica - passion, vision, commitment and talent that are based upon the common belief that it can be possible “to turn opportunities into reality”.