Financial Services (105)
How much was that Messi goal worth?
The German weekly newspaper ‘Die Zeit’ published an online calculator and infographic generator that shows the management efficiency of various football clubs. For example, it calculates how much a goal in the Premier League costs or how much a single successful pass is worth by taking the club’s spending budget into account.
Why it matters
The online calculator gives all stakeholders a simple and transparent overview on how well clubs manage their money. Nonprofit and and non-governmental organisations have been used to this type of scrutiny, but could such a tool make your brand more accountable and ultimately raise trust with your customers?
The financial service institution Paylife and the Austrian magazine “Woman” together have launched a “Woman credit card” which gives credit in a number of fashionable stores.
Everybody has a stingy friend. Friends who don’t pay for anything and always excuse themselves. ING Direct has created a competition to find ‘the stingiest person’ through social media. Anyone can vote and the winner will get 2.000 €.