Financial Services (105)
How much was that Messi goal worth?
The German weekly newspaper ‘Die Zeit’ published an online calculator and infographic generator that shows the management efficiency of various football clubs. For example, it calculates how much a goal in the Premier League costs or how much a single successful pass is worth by taking the club’s spending budget into account.
Why it matters
The online calculator gives all stakeholders a simple and transparent overview on how well clubs manage their money. Nonprofit and and non-governmental organisations have been used to this type of scrutiny, but could such a tool make your brand more accountable and ultimately raise trust with your customers?
Italian bank Intesa Sanpaulo has sponsored film-makers Ermanno Olmi, Gabriele Salvatores and Paolo Sorrentino to produce ‘Per Fidula’ (meaning ‘Through Trust’), a series of short films exploring the theme of trust. The morale-boosting shorts are not direct plugs for Intesa Sanpaolo, who just have a mention in the closing credits.
Lebanon’s First National Bank have recently introduced the world’s first loan specifically aimed at financing cosmetic surgery. Customers can borrow anything between $1,000-$5,000 providing applicants are in employment and under 64 years of age.