Financial Services (105)
How much was that Messi goal worth?
The German weekly newspaper ‘Die Zeit’ published an online calculator and infographic generator that shows the management efficiency of various football clubs. For example, it calculates how much a goal in the Premier League costs or how much a single successful pass is worth by taking the club’s spending budget into account.
Why it matters
The online calculator gives all stakeholders a simple and transparent overview on how well clubs manage their money. Nonprofit and and non-governmental organisations have been used to this type of scrutiny, but could such a tool make your brand more accountable and ultimately raise trust with your customers?
The French post has launched an interactive video in order to introduce its bank services to young people. A young man is having a bad day and viewers have to help him decide what to do. As the video progresses, he has the opportunity to use all of the services provided by the bank.
To understand the growing Gen Y segment, DBS bank in Singapore decided to ask them what they wanted from their banking experience by creating the ‘I designed a bank’ competition. The winning designs included cutting-edge 24-hr banking services and a dynamic space that transforms from a day banking lounge into a youth hangout at night. DBS will be incorporating elements from the various design submissions into a special youth branch, set to open in 2011.