Financial Services (105)
How much was that Messi goal worth?
The German weekly newspaper ‘Die Zeit’ published an online calculator and infographic generator that shows the management efficiency of various football clubs. For example, it calculates how much a goal in the Premier League costs or how much a single successful pass is worth by taking the club’s spending budget into account.
Why it matters
The online calculator gives all stakeholders a simple and transparent overview on how well clubs manage their money. Nonprofit and and non-governmental organisations have been used to this type of scrutiny, but could such a tool make your brand more accountable and ultimately raise trust with your customers?
MasterCard is hoping to improve its platform MarketPlace by integrating it within Facebook.
By inviting customers to connect to its Facebook profile, they will be able to offer personalised shopping recommendations to users. Also, customers will be able to share their activity on the platform with friends and hopefully increase the credit company’s database.
In New York, a new way of online banking is developing. Customers simply connect their bank account with their social media channels. Depending on how the consumer behaves online and what they share with Movenbank, they can get rewards such as a better interest rate or lower fees. The bank then validates the information and provides financial advice if needed.