House & Home (128)
Houses can go backwards
After many months without finding a buyer for his home, David Garcia decided to launch tupisoporuneuro.com , where potential buyers can bid for his house via reverse auction. The bids have a minimum of 1 euro and a maximum of 150 euros and the winner is whoever makes the lowest bid that is not repeated. The scheme works by charging bidders per bid allowing the operator to recoup the cost of the property and auction process.
Why it matters
The reverse auction trend has been buoyant for some time now, and now it appears to be property’s moment. As more and more buyers struggle to enter the market, will auctions become a route to affordable housing? What will this mean for property marketing on the whole?
Source: Europa Press
16. September 2009
The washing liquid brand Mir recently launched a promotion in which they allowed consumers to customise the packaging of its products. All consumers had to do was go to the brand website and create their personalised label. They then received the label by post, together with a discount coupon.
Apple is exploring new mood-sensing media software that chooses music and videos based on how you’re feeling. The sensor could be part of a device’s touchscreen panel, where it would gather data to compare with a set of mood data. The system would then play music to either counteract a bad mood, or enhance a good mood.