House & Home (128)
Houses can go backwards
After many months without finding a buyer for his home, David Garcia decided to launch tupisoporuneuro.com , where potential buyers can bid for his house via reverse auction. The bids have a minimum of 1 euro and a maximum of 150 euros and the winner is whoever makes the lowest bid that is not repeated. The scheme works by charging bidders per bid allowing the operator to recoup the cost of the property and auction process.
Why it matters
The reverse auction trend has been buoyant for some time now, and now it appears to be property’s moment. As more and more buyers struggle to enter the market, will auctions become a route to affordable housing? What will this mean for property marketing on the whole?
Source: Europa Press
16. September 2009
“Hotel Para Plantas” is a hotel for plants in the Isla Azul shopping center in Madrid. Throughout the summer, travelers could take their plants to be looked after by a team of professional botanists, while their owners were away enjoying a summer holidays.
Ikea has recently invaded the Parisian subway with a makeover. In several stations of the capital, the brand recreated living rooms with real furniture and posters. It created a lot of buzz and excitement on social networks as Parisians begged Ikea to leave the sofas there permanently.