DraftFcb

House & Home (128)

Houses can go backwards

Houses can go backwards

After many months without finding a buyer for his home, David Garcia decided to launch tupisoporuneuro.com , where potential buyers can bid for his house via reverse auction. The bids have a minimum of 1 euro and a maximum of 150 euros and the winner is whoever makes the lowest bid that is not repeated. The scheme works by charging bidders per bid allowing the operator to recoup the cost of the property and auction process.

Why it matters

The reverse auction trend has been buoyant for some time now, and now it appears to be property’s moment. As more and more buyers struggle to enter the market, will auctions become a route to affordable housing? What will this mean for property marketing on the whole? 

Instant Gratification
Spain
House & Home
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

There’s no business like snow business

For several years there has been no snow for the Christmas and New Year season in Russia.  The company ChudoSneg recognised the opportunity and started to sell synthetic snow in amounts large enough to decorate the outside of people’s houses and surrounding land.

Instant Gratification
Russia
House & Home
 
The all seeing, all knowing walls

Wallbots are an innovation in housing technologies. They are user responsive robotic partition walls that communicate with each other. They can move, resize and join together to create different sized spaces and accommodate different room functions.

 

They also collect real-time information such as temperature, light and time of the day, while analysing the routine and behaviour of their user, taking information from their social networks.
 

Create
Germany
House & Home