DraftFcb

House & Home (128)

Houses can go backwards

Houses can go backwards

After many months without finding a buyer for his home, David Garcia decided to launch tupisoporuneuro.com , where potential buyers can bid for his house via reverse auction. The bids have a minimum of 1 euro and a maximum of 150 euros and the winner is whoever makes the lowest bid that is not repeated. The scheme works by charging bidders per bid allowing the operator to recoup the cost of the property and auction process.

Why it matters

The reverse auction trend has been buoyant for some time now, and now it appears to be property’s moment. As more and more buyers struggle to enter the market, will auctions become a route to affordable housing? What will this mean for property marketing on the whole? 

Instant Gratification
Spain
House & Home
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Dual purpose packaging

Dutch pushchair manufacturer JOOLZ has decided to give the cardboard packaging of their products a second, useful, life. Directions are printed on the cardboard that allow the consumer to transform the box into a practical and beautiful product such as a chair, a lamp or a birdhouse. Taking inspiration from children, the potential of a simple cardboard box is now being explored by adults.
 

Enhancement
Netherlands
House & Home
 
Plug, twist and save!

Dialug is an electrical outlet that integrates a timer in the socket. It can be set for however long your device needs the power source and guarantees you don’t overcharge any devices unnecessarily.

Conscious
Germany
House & Home