DraftFcb

House & Home (128)

Houses can go backwards

Houses can go backwards

After many months without finding a buyer for his home, David Garcia decided to launch tupisoporuneuro.com , where potential buyers can bid for his house via reverse auction. The bids have a minimum of 1 euro and a maximum of 150 euros and the winner is whoever makes the lowest bid that is not repeated. The scheme works by charging bidders per bid allowing the operator to recoup the cost of the property and auction process.

Why it matters

The reverse auction trend has been buoyant for some time now, and now it appears to be property’s moment. As more and more buyers struggle to enter the market, will auctions become a route to affordable housing? What will this mean for property marketing on the whole? 

Instant Gratification
Spain
House & Home
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Ikea’s open sky hotel

Ikea Portugal has built a temporary hotel in one of Lisbon’s parks. With 26 rooms exhibiting Ikea’s new textiles, the hotel was open for one night only on August 18th. Members holding the Ikea Family card could try to make a reservation for one of the 26 open sky rooms and win a number of other prizes in the process.  Participants were also invited to join various workshops on sewing and textiles.
 

Authenticity
Escape
Experience
Instant Gratification
Portugal
House & Home
 
Environ-mental development

Dyrup has developed a range of paints that are not only solvent-free and safe for nurseries but will also, it claims, impact the behaviour and development of babies’ visual acuity. The range is grouped into three families: well-being; calming and stimulating.  Environments can then be constructed in a way that optimises babies’ mental development.
 

Enhancement
Portugal
House & Home