Honda conveys efficiency at check out
With the launch of the new Honda CR-V, Honda decided to take a new approach to explaining the model’s fuel efficiency by placing a scale model on a continuously running grocery conveyor belt. Each car was mounted on the side of a grocery belt so that its wheels turned as the conveyor belt moved forward. On the divider bars, people would read the pay-off message, “With exceptional fuel economy, the CR-V keeps going.”
Why it matters
Showing is always better than telling, but explaining a benefit in a completely unexpected way makes it stick even more. It helps to connect a product’s benefit to a more accessible concept (e.g. the never-stopping conveyor belt) to a more abstract idea of fuel efficiency. What unforeseen analogous stories can you tell to help make your message stick?
17. May 2012
The Volkswagen Milano Taxi is compact and battery powered. Despite being designed in Germany, the car looks like the old taxies that circulated around Milan in the 1950’s allowing it to tick both environmental and emotional boxes.
The Denzel Group is opening a new green showroom in Vienna. It’s the first showroom in Europe to offer Austria’s largest variety of eco-friendly automobiles from a selection of manufacturers. And includes natural gas passenger cars, electro cars and bio ethanol automobiles.