Honda conveys efficiency at check out
With the launch of the new Honda CR-V, Honda decided to take a new approach to explaining the model’s fuel efficiency by placing a scale model on a continuously running grocery conveyor belt. Each car was mounted on the side of a grocery belt so that its wheels turned as the conveyor belt moved forward. On the divider bars, people would read the pay-off message, “With exceptional fuel economy, the CR-V keeps going.”
Why it matters
Showing is always better than telling, but explaining a benefit in a completely unexpected way makes it stick even more. It helps to connect a product’s benefit to a more accessible concept (e.g. the never-stopping conveyor belt) to a more abstract idea of fuel efficiency. What unforeseen analogous stories can you tell to help make your message stick?
17. May 2012
The ‘All-Weather Motorcycle Helmet’ keeps a rider’s body temperature cool on warm days and warm on cool days. The self-sufficient helmet uses solar power to run a cooler when the rider is hot and a battery powered built-in heater if cold. The helmet is currently only a prototype, but definitely has the potential to keep motorcycle riders more comfortable on their journeys.
Italian Motor Village, in the heart of Lisbon, is much more than a car dealership for Fiat, Lancia and Alfa Romeo. This unique space is also a trendy cafe – the Spazio Dual City Caffe, under the supervision of the very talented Italian-American Chef Michael Guerrieri, and home of an association of young artists – the Art in Park Association. Cars, food,and plenty of combined talent under the same roof. The first place of its kind!