Social Cause (141)
Hitting back against domestic voilence
Ni pute ni soumise is a social organization working against violence to women, that has launched an interesting campaign. It has created a fake version of the hyped website Chatroulette. The fourth video that is shown to a viewer is that of a woman who gets beaten by her boyfriend. After the video comes the tagline "You can't do anything for her. But if it happens to your sister, your neighbour or your friend, take action."
Why it matters
Social cause advertising has always been about getting in front of audiences, disrupting them as they go about their real life and creating impact. Ni pute ni soumise uses social media as part of this trend to get consumers to experience their cause as part of ‘real virtual life’. How else can online and live content open new doors for social cause hijack?
The National Foundation of Good Causes has devised a simple online test that recommends charitable organisations to people wishing to donate, according to their beliefs and values.
With her own clothing label MCC, Anke Domaske created a new line which is completely made out of milk fibres. Clothes made of this material are antibacterial and antiallergic. They not only look and feel good, they also care for your skin due to the amino acids they contain.