Social Cause (141)
Hitting back against domestic voilence
Ni pute ni soumise is a social organization working against violence to women, that has launched an interesting campaign. It has created a fake version of the hyped website Chatroulette. The fourth video that is shown to a viewer is that of a woman who gets beaten by her boyfriend. After the video comes the tagline "You can't do anything for her. But if it happens to your sister, your neighbour or your friend, take action."
Why it matters
Social cause advertising has always been about getting in front of audiences, disrupting them as they go about their real life and creating impact. Ni pute ni soumise uses social media as part of this trend to get consumers to experience their cause as part of ‘real virtual life’. How else can online and live content open new doors for social cause hijack?
On April 4th, four Austrian students decided to take their VW-bus T2 on a charity-journey of 5.500 km from Vienna to Dubai, leasing ad spaces on the bus, supporting the relief organisation Sonne International. TV channels ОRF and ATV are accompanying them via a consecutive report and an international donation account was set up.
The 1% Club is an online marketplace for small charity projects, where individuals and businesses can give 1% of their time, knowledge or income to contribute directly to a project of their choice.