Social Cause (141)
Hitting back against domestic voilence
Ni pute ni soumise is a social organization working against violence to women, that has launched an interesting campaign. It has created a fake version of the hyped website Chatroulette. The fourth video that is shown to a viewer is that of a woman who gets beaten by her boyfriend. After the video comes the tagline "You can't do anything for her. But if it happens to your sister, your neighbour or your friend, take action."
Why it matters
Social cause advertising has always been about getting in front of audiences, disrupting them as they go about their real life and creating impact. Ni pute ni soumise uses social media as part of this trend to get consumers to experience their cause as part of ‘real virtual life’. How else can online and live content open new doors for social cause hijack?
The Volunteerbook – a social network for Volunteers – will be launched on the 1st of February by the President of Banco Alimentar contra a Fome (Portugal's biggest foodbank) and also of a Volunteer Bank that in just four years gathered about 17 thousand volunteers and almost 1000 organizations needing their help.
Two nurses have launched a new volunteering project that aims at helping patients located in an isolated district in the northern Portugal. Their contract with the local authorities grants them lodging, a car for tending to patients and a small subsidy for food and other expenses.