Social Cause (141)
Hitting back against domestic voilence
Ni pute ni soumise is a social organization working against violence to women, that has launched an interesting campaign. It has created a fake version of the hyped website Chatroulette. The fourth video that is shown to a viewer is that of a woman who gets beaten by her boyfriend. After the video comes the tagline "You can't do anything for her. But if it happens to your sister, your neighbour or your friend, take action."
Why it matters
Social cause advertising has always been about getting in front of audiences, disrupting them as they go about their real life and creating impact. Ni pute ni soumise uses social media as part of this trend to get consumers to experience their cause as part of ‘real virtual life’. How else can online and live content open new doors for social cause hijack?
One in three entrepreneurs in Vienna come from an immigrant background and have become an established and important part of the city's business life. With the campaign under the motto "Vienna's economy speaks all languages", the Vienna Chamber of Commerce and the Vienna Business Agency want to emphasize just how important immigrant entrepreneurs are for Vienna.
The latest buzz in the world of Parisian fashion is new concept store Merci. The store is located over three floors in a stylish warehouse-come-loft apartment and sells vintage and the previous season’s clothing along with jewellery and furniture. Goods are donated by brands, designers and celebrities, with all profits going to a children’s charity in Madagascar. Merci is being heralded as the first ‘luxury’ charity shop.