Social Cause (141)
Hitting back against domestic voilence
Ni pute ni soumise is a social organization working against violence to women, that has launched an interesting campaign. It has created a fake version of the hyped website Chatroulette. The fourth video that is shown to a viewer is that of a woman who gets beaten by her boyfriend. After the video comes the tagline "You can't do anything for her. But if it happens to your sister, your neighbour or your friend, take action."
Why it matters
Social cause advertising has always been about getting in front of audiences, disrupting them as they go about their real life and creating impact. Ni pute ni soumise uses social media as part of this trend to get consumers to experience their cause as part of ‘real virtual life’. How else can online and live content open new doors for social cause hijack?
In an effort to create awareness of water conservation issues around the globe, Levi’s introduced Water<Less jeans, a line of jeans manufactured with an average of 28% less water (in some cases 98% less water) than usual. This spring alone, Levi’s has been able to cut 16 million litres of water – that’s 67,636,117 glasses! - from their manufacturing process.
100$ Laptops and cars selling for under 2000$ have already been created. Now Adidas plans to build a sneaker for the so called 3rd world that will cost around 1€ and be produced on a non-profit basis. The brand will cooperate with Nobel prize winner Muhammad Yunus and has dedicated itself to create jobs and chase the utopia that nobody on earth has to walk around bare feet. It has not be decided yet if the shoes will be branded at all.