Social Cause (141)
Hitting back against domestic voilence
Ni pute ni soumise is a social organization working against violence to women, that has launched an interesting campaign. It has created a fake version of the hyped website Chatroulette. The fourth video that is shown to a viewer is that of a woman who gets beaten by her boyfriend. After the video comes the tagline "You can't do anything for her. But if it happens to your sister, your neighbour or your friend, take action."
Why it matters
Social cause advertising has always been about getting in front of audiences, disrupting them as they go about their real life and creating impact. Ni pute ni soumise uses social media as part of this trend to get consumers to experience their cause as part of ‘real virtual life’. How else can online and live content open new doors for social cause hijack?
Dharhara, a small village in India has found a novel way of tackling declining sex ratios, global warming and climate change all in one go.
The birth of a baby girl in this village is welcomed by planting at least 10 fruit trees, which the child inherits when they grow up. The trees are an asset base for her, which can be utilised by the family to finance her education and future development, with a marginal investment.
When conceived, these Lomography cameras were meant to commemorate Japan's Golden Week, a time for celebrating Japanese culture and taking a well-earned rest from work. Now, the cameras have taken on a whole new meaning; they have become a way to help a community with a lot of work ahead of them. With the purchase of this camera you contribute to the donation of EUR 20,000 to the Red Cross Relief Japan.