Social Cause (141)
Hitting back against domestic voilence
Ni pute ni soumise is a social organization working against violence to women, that has launched an interesting campaign. It has created a fake version of the hyped website Chatroulette. The fourth video that is shown to a viewer is that of a woman who gets beaten by her boyfriend. After the video comes the tagline "You can't do anything for her. But if it happens to your sister, your neighbour or your friend, take action."
Why it matters
Social cause advertising has always been about getting in front of audiences, disrupting them as they go about their real life and creating impact. Ni pute ni soumise uses social media as part of this trend to get consumers to experience their cause as part of ‘real virtual life’. How else can online and live content open new doors for social cause hijack?
Chris Hughes, co-founder of Facebook, recently launched a new social networking site, Jumo. Jumo leverages the power of social media to boost volunteerism on a global scale. It connects individuals and organizations to humanitarian projects they care about to “change the world.”
International pen manufacturer Montblanc’s ‘Signature for Good’ campaign for global literacy was brought to life with the recent unveiling of a portraiture collection featuring celebrities photographed as famous literary heroines. The autographed portraits will be auctioned and all the proceeds will go to UNICEF’s education and literacy programs. By choosing to support a cause that is so closely linked to its product, this initiative feels authentic and genuine.