Social Cause (141)
Hitting back against domestic voilence
Ni pute ni soumise is a social organization working against violence to women, that has launched an interesting campaign. It has created a fake version of the hyped website Chatroulette. The fourth video that is shown to a viewer is that of a woman who gets beaten by her boyfriend. After the video comes the tagline "You can't do anything for her. But if it happens to your sister, your neighbour or your friend, take action."
Why it matters
Social cause advertising has always been about getting in front of audiences, disrupting them as they go about their real life and creating impact. Ni pute ni soumise uses social media as part of this trend to get consumers to experience their cause as part of ‘real virtual life’. How else can online and live content open new doors for social cause hijack?
The Dutch charity Ikgebruik helps drug addicts to get clean. The organization started a special Facebook profile for the drug addict Monica. On this page, Monica shares her life and struggles to get clean from heroin & cocaine. Monica hopes that the many Facebook friends will give her the support she needs to get clean and stay clean.
The Extraordinaries iPhone app is the latest example of crowd-sourcing for the common good. Using this app, folks with five minutes or less to spare, can log in and help out at the click of a button. Whether it’s tagging images for a local museum or taking photos of the street you’re on for the city planner, it’s all about giving what you can, when you can.