Social Cause (141)
Hitting back against domestic voilence
Ni pute ni soumise is a social organization working against violence to women, that has launched an interesting campaign. It has created a fake version of the hyped website Chatroulette. The fourth video that is shown to a viewer is that of a woman who gets beaten by her boyfriend. After the video comes the tagline "You can't do anything for her. But if it happens to your sister, your neighbour or your friend, take action."
Why it matters
Social cause advertising has always been about getting in front of audiences, disrupting them as they go about their real life and creating impact. Ni pute ni soumise uses social media as part of this trend to get consumers to experience their cause as part of ‘real virtual life’. How else can online and live content open new doors for social cause hijack?
The One Euro Movement asks people to donate just one Euro each to go towards a variety of causes within the economy, health, the environment, culture and education. Every month, the money raised (as much as the number of members) will be given to a cause chosen by the donors who can vote online for their favourite recipient.
Using the positive power of music & singing to teach the children of Haiti to wash their hands and save lives.