Social Cause (141)
Hitting back against domestic voilence
Ni pute ni soumise is a social organization working against violence to women, that has launched an interesting campaign. It has created a fake version of the hyped website Chatroulette. The fourth video that is shown to a viewer is that of a woman who gets beaten by her boyfriend. After the video comes the tagline "You can't do anything for her. But if it happens to your sister, your neighbour or your friend, take action."
Why it matters
Social cause advertising has always been about getting in front of audiences, disrupting them as they go about their real life and creating impact. Ni pute ni soumise uses social media as part of this trend to get consumers to experience their cause as part of ‘real virtual life’. How else can online and live content open new doors for social cause hijack?
For Christmas 2008, the Portuguese Red Cross opened a retail store in a shopping mall in Lisbon to sell... HOPE. The store was similar to any other in the shopping centre, with a counter, displays, hangers, and various sizes (prices) but with one essential difference – it ‘sold’ donations.
Barcelona’s Universitat Autònoma has designed an app to help the visually-impaired use the bus. Through visual and auditory cues it offers a choice of routes to their desired destination. It then guides the user to the closest bus stop and lets them know how much time they have to wait and how many stops there are until they reach their destination.