Social Cause (141)
Hitting back against domestic voilence
Ni pute ni soumise is a social organization working against violence to women, that has launched an interesting campaign. It has created a fake version of the hyped website Chatroulette. The fourth video that is shown to a viewer is that of a woman who gets beaten by her boyfriend. After the video comes the tagline "You can't do anything for her. But if it happens to your sister, your neighbour or your friend, take action."
Why it matters
Social cause advertising has always been about getting in front of audiences, disrupting them as they go about their real life and creating impact. Ni pute ni soumise uses social media as part of this trend to get consumers to experience their cause as part of ‘real virtual life’. How else can online and live content open new doors for social cause hijack?
Hipp has launched a fund raising project that showcases art works produced by babies and their families. The art works are sold in order to raise money for a school for mentally handicapped children.
“Adopt a word” by Dante Alighieri Society, Corriere.It and IoDonna encourages people to adopt a word within the Italian vocabulary. When you adopt a word, you will be in charge of spreading its use and defending its significance.